Speeding Up Your Websiteto improve search engine rankings
We’re Taking Notes
OpenSourceMarketer.com/replay
Google’s Need For Speed
“Speeding up websites is important — not just
to site owners, but to all Internet users. Faster sites
create happy users and we've seen in our internal studies
that when a site responds slowly, visitors spend less time
there.”
Google Webmaster Central, Dated: April 10, 2010
Google’s Need For Speed
“While site speed is a new signal, it doesn't carry as
much weight as the relevance of a page.
Currently, fewer than 1% of search queries are affected by
the site speed signal in our implementation and the signal
for site speed only applies for visitors searching in English
on Google.com at this point.”
Google Webmaster Central, Dated: April 10, 2010
Our Goals
Understand the WordPress environment
Discover some analysis and caching tools
Familiarize you with recommended actions
Moving Parts
Visitors
DB
Web Server
PLUGINS
WordPress ExternalSites
Environment Hosting - shared, virtual private, or dedicated
Plugins - quantity versus quality
Caching - turning dynamic pages into static pages
External script calls - plugins and widgets
Analysis Tools Pagespeed Firefox Addon to analyze page speed
YSlow Firefox Addon to recommend actions
Google Webmaster Tools > Labs > Site Performance
Debug Queries plugin to analyze database queries
W3 Total Cache Plugin Sets Cache Control Headers
Turn on Gzip Compression
Adjust Minify Settings
Enable Database Query Caching
Recommended Actions
Use W3 Total Cache or WP Super Cache
Use file based code over inline code
Hardcode values in theme instead of using code
Recommended Actions
Reduce the number of plugins you use to essentials
Scrutinize plugins for efficiency
Optimize images using Smush.It plugin
Recommended Actions
Upgrade to a Virtual Private Server if necessary
Use LiteSpeed or Nginx instead of Apache
Avoid calls to external resources when possible
Twitter.com/OSMarketer
Facebook.com/OpenSourceMarketer
Questions
Thank you!
Weekly Webinars
Private Member Forums
320+ Self Paced Training Videos
30 Day Risk Free Trial
$10
OpenSourceMarketer.com/osm10