How to Transform Your Lead Generation via Inbound Marketing and Social Media
Rebecca Corliss @repcor
Rebecca Corliss @repcor
Lead
Today’s Agenda
The Inbound Shift
Crucial Role of Content
Grow Social Media as a Channel
Turn Social into Leads and Sales
1
2
3
4
The Inbound Shift 1
Critical Role of Content 2
Start with
customers’ questions
Context +
Context Authority +
25% 75% +
FACT
97% Blogs attract
more links.
Talk about your industry
NOT YOURSELF
1. Focus on Being Helpful
2. Create Valuable Content to Earn Links
3. Blog Frequently and Consistently
4. Put Calls-to-Action on All Your
Content
Grow Social Media As a Channel 3
34 Pew Research
35 Pew Research
Social Proven an Effective Channel For Customer Acquisition
2013 State of Inbound
1. Spread Your Best Content via Social
2. Let Content Grow Your
Reach
3. Help Others Share Your
Content
4. Make it Easy to Follow You
Turn Social into Leads and Sales 4
4.4% of new visitors convert to sale
91 IBM BENCHMARK CYBER MONDAY REPORT, 2011
What can you
OFFER during the
research phase?
1 Tweet Form Ebook Lead
Like CTA Blog
Post Landing
Page
Post CTA Product
Page
Landing
Page
Social to Lead Generation
Process
1 Tweet Form Lead
Like CTA Blog
Post Landing
Page
Post CTA Product
Page
Landing
Page
Inbound Gut Check: Will they LOVE
it?
Ebook
Social Post Blog Article
CTA
Landing Page
Step-by-Step Example…
1. Use CTAs & Landing Pages with
Forms
2. Nurture Inbound Leads with
49
3. Integrate Sales Content When
Relevant
50
4. Measure & Target Best
Channels
Inbound In Review
THANK YOU
Rebecca Corliss @repcor