Communication approachesand achievements for HSAD
Michael Devlin, Jack DurrellJune, 2014
Strategic communication, knowledge sharing, information management
Key challenges: How to communicate effectively
Informing our audiences
Influencing decision makers
Delivering tools & technologies
Effective exchange and learning
Engaging and informing specific groups
Global visibility
National Engagement
Farmer/CommunityEngagement
HSAD-Iraq - Key action areas 2013-2014
• Engaging government partners, extension services and farmers groups
Transferring knowledge and expertise as part of the project
• Strategic communication and advocacy:Informing specific groups
• Information management:Capture and organize all project information for future use
• Knowledge sharing and learning:Capturing and synthesis of learning from the project
Tactics and products
• Project work with partners
• Engaging decision makers
• Informing international stakeholders
• Rolling weekly web campaign
• Reports, manuals and synthesis documents
• Information platform for future use
E-newsletter
Social media
• Over 60 articles & case studies posted on HSAD web page (October-May)
• E-newsletters: 8 newsletters opened, on average, by 1000 people
• Social media: over 4600 people saw information related to HSAD
• HSAD website: Over 6000 views for the duration of the Project
Outputs & Impacts
• FAO• UN University• Aus-Aid/ACIAR• USAID network• NGO Iraq coordinating committee• European donor network• Range of US and European Universities• World Bank• Ministry of Agriculture, Turkey• Cyprus Ministry of Agriculture, Research Directorate • IFPRI…other CGIAR centers
Some users of HSAD Information
What will the project leave behind?
• Website with documentation, information products and information
• Extension materials and manuals
– Extension fact sheets (practices and interventions)
– Information videos on practices and examples
– Extension videos made by project teams
– Manuals – Arabic, Kurdish
• Synthesis of learning – Working papers
• Information management:Capture and organize all project information for future use
Thank you
….it has been a pleasure