ALGORITHM ALGORITHM IN SEOIN SEO

HUMMING BIRDHUMMING BIRD

Release on September 26,2013

Introduction of Introduction of Humming BirdHumming Bird

• It is named for the speed and accuracy of tiny bird .

• Humming bird is an entirely new algorithm. It approaches search engine queries in a brand new and intelligent way utilizing new technology

Why did Google create Why did Google create Humming Bird?Humming Bird?

• Google promised answers by creating its very first search engine. The problem is, people are asking questions, not typing keywords.

• Nowadays, more and more people using their mobile device to search with conversation.

• Google knows how important it is to understand a question especially when you are driving. Comprehension is not new it is just refined.

• Adapting keyword strategies with conversational queries. E.g. how old is Emma watson.

Conversational SearchConversational Search• Rather than search with a typing is not an easy

way, Google provide the new searching method with

speaking.• Google, Hummingbird better focus on the

meaning behind the Word.• Google, Hummingbird is paying more attention to

each word in a query.• Here in the picture we can see the tempera- ture and city is more concerned.

Break Down Break Down Conversational Conversational

QueriesQueries• Humming Bird distills longer conversational

queries to shorter, intent-driven ones.• Use keywords that sum up longer search terms.• Create pages for separate query types (informational, navigational or transactional)• Use conversation-type keywords are natural .

INFORAMATION INFORAMATION CARDCARD

• Humming is supposed to answer the search question . It does this giving an answer in the form of an “Information card”.

• E.g. my flights

Use synonym search Use synonym search wordswords

• Optimize for keywords that often co-occur in similar context.

• To see which Google keyword considered synonyms , note highlighted keywords in synonym.

Link popularityLink popularity• Higher the link

authority ,higher the rank of pages.

• Rank of the page can be improved by getting lots of links from semi-popular pages , or getting few link from high popular pages.

• External link give high page rank than internal link.

Revise Anchor Text Revise Anchor Text StrategyStrategy

• Do an inventory of your internal Link anchor Text.

• Use synonym also with the keywords in the anchor text.

• Checkout your internal links to revise anchor text strategy

Humming bird provide Humming bird provide different search resultdifferent search result

• Depending upon the search content humming bird provide different type of search result.

• Result can be based on

Transactional , Informational , Navigational.

• Navigational relates to relevant site .

NavigationalNavigational• Navigational relates to

relevant site .• The user need

relevant information for that relevant website.

TransactionalTransactional• The user want to

locate and visitthe nearest centre e.g. starbucks as shown in picture.

Thank youThank you

By -Kulratan singh