I wanna dance with somebody
Presented by Kelly Quirk, CEO
Ensuring your employees and your
brand are dancing to the same tune
BRANDING IS BIG BUSINESS
In 2014, companies spent
$545.4 billion on paid brand
advertising globally
The top 100 most profitable
companies in the
world directly correlate
with the most
recognised brands
THE GLOBAL AUDIENCE
1.1 billion
members
41 billion
tweets
570 million
posts 259 million
members
WHAT WOULD THEY SAY ABOUT YOU?
Only 17% of organisations
have a defined
employer
branding strategy
In Australia…
Despite the fact that 77% of Australian talent acquisition
leaders believe employer
brand has a SIGNIFICANT
IMPACT on their ability to hire
By 2020
the workplace will
be the MOST
DIVERSE the world
has ever seen.
For the first time in history we are managing FOUR GENERATIONS of
workers alongside each other, with up to a 50 YEAR age gap.
BB Y X SS
56%
Companies with a strong
employer brand have a
28%
LOWER TURNOVER RATE
than those with less than
stellar branding practices
OF PROFESSIONALS agree
the most important factor in
considering a new job is
whether their prospective
employer is seen as a GREAT
PLACE TO WORK
3 in 4 are currently actively looking for a new job or
monitoring the market
29% of jobseekers don’t think employers do a good
enough job communicating their employer brand
2 out of 3 candidates will accept a lower salary if the
company has a good employer brand
Only 39% of Australians are satisfied with their job
overall
• Segment the market
• Ensure authenticity in
marketing and
messaging
The inside out approach to branding
• Measure employee
engagement
• Review how EVP is
articulated inside the
organisation
INTERNAL
MESSAGING
EXTERNAL
MESSAGING
“An employer brand
cannot be created.
It can only be revealed.
Tell the story of your
culture as it exists.”
BRYAN CHANEY
Employer Branding Expert