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Integrierte Echtzeit Unternehmenssteuerung
IBM Synergy Play –Erkenntnisse_Konzepte_Lösungenfür IBM Social Business -Short Play Version 2.0, 02. 02.2011
Infosphere, Cognos, SPSS, ILOG, Lotus
Friedel JonkerBusiness Development Manager, IBM
●© 2010 IBM Corporation
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In neue Dimensionen vordringen: Effiziente Verwaltung von Informationen. Tiefe Einblicke durch Analysen. Prognostizieren und
bewerten von Chancen und Risiken. Schnellere und bessereEntscheidungen. Das verstehen wir unter New Intelligence.
To enter new dimensions: Leading not Managing Informations.Plan to achieve your Vison. Get new Insights by predictive
Analytics. Forecast Chances and Risks. Achieve higher Corporate Performance by collapsing the time from Information to Business
Value. That IBM´s defintion of New Intelligence.
A smarterWorld drivesNew Intelligence
New IntelligenceInfrastructures & Applicationsdrives a smarter World
Quelle: W
elt der Wunder 11/2010
●© 2010 IBM Corporation
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The new formula of success for THE NEW PIONEERS of the intelligent enterprise in the GLOBAL REALTIME INFORMATION Age is:
Business Value = TINT(TDI + TBI + TSI) with
TINT=Trusted Integration (IBM Intelligent Integrated Information On Demand Solution Stack)
TDI=Trusted Data Intelligence (IBM Infosphere)
TBI=Trusted Business Intelligence (IBM Cognos, IBM SPSS, IBM ILOG)
TSI=Trusted Social Intelligence (IBM Lotus Connections)
Quelle: Welt der Wunder 11/2010
●© 2010 IBM Corporation
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Integrierte Echtzeit Unternehmenssteuerung (IEU)
IBM´s Synergy Play
Ansprechpartner
Friedel Jonker
Manager Business Development
Analytics & Performance Mangement
Kontaktinformationen im Anhang
● IBM ist derzeit das einzige Unternehmen weltweit, dass über ein Angebot zur Integrierten Echtzeit Unternehmenssteuerung (Informationsmanagement -Aufbereitung und Analyse mit Lösungen für Datenqualität, Berichtswesen, Reporting und Auswertung) für alle Unternehmensgrößen verfügt.
● IBM bietet mit seiner einzigartigen Integration von Datenmanagement und Business & Social Intelligenceeine „New Intelligence“ Plattform zur Unternehmenswertsteigerung.
● IBM IEU Synergy Play gibt es als Long Play & Short Play Versionen.
●© 2010 IBM Corporation
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IBM Software Group, Information ManagementFriedel Jonker, Business Development
Manager Analytics & PM
Career History and Education Selected projects
� Global Pharma Information Company: German Business Value Concept to improve Sales Force Effectiveness based on eBusiness Assessment, Pain Point Analysis, Definition of Requirements and Portfolio Prioritization.
Contribution: Lead the German Business Value Concept to improve Sales Force Effectiveness.
� Global German Automotive Company: Global Concept and implementation coordination together with the Boston Consulting Group to set up IT/Data Governance and Data Modelling/Re-Engineering of an As/is Landscape with the objective to reduce costs in development and maintenance and increase and secure the Quality of Data as a base for high quality use of CRM, BI/LI for Sales & Risk Performance Management (SRPM).
Contribution: Lead the IT/Data Governance and acted as the SME for all IT/Data Governance related issues at the company.
� Global German Bank: Definition of a Business Driven Traffic Light Test Management Concept to successfully implement an Oracle/Siebel CRM & BI solution.
Contribution: Lead the Testmangement and acted as the SME for all CRM & BI related Testmanagement matters. The Testmanagement Concept is now used as a global handbook for Testmanagement.
� German, English (fluent).
� CRM, BI/LI Strategy Leader IBM GBS Germany.
� Winner of the Sales Excellence Award 2005 from the University of St. Gallen and Handelsblatt.
� Broad experience in Planning and Implementing value based CRM & BI/LI Strategy, Processes, Architecture and Systems.
� Member of the MIT, Member of the Sales Executive Councile and member of Marketing Alumni, University of Münster, Germany
Languages and Profile
University of Münster , Master of Business Management in Marketing & Statistics
19881982-
Infas , Germany, LOCAL-Direct Project managerfor SRPM with Location Intelligence (LI)
19891988-
Ogilvy & Mather Dataconsult , Germany, Consultant Database Marketing
19901989-
Citicorp-Citibank AG , Germany, European Manager Marketing Database VISA
19941990-
Deutsche Leasing AG, S-Finance Group , Germany, CRM & BI Business and ProgramDirector
20081994-
IBM, Germany, Business Development Manager Analytics & PM, Managing Consultant CRM & BI
today2008-
●© 2010 IBM Corporation
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● Neue Informationsqualität für das VISA Kartenmanage ment der Citicorp, in: Oracle Finanzwelt, 1994
● Leadership durch Informations- und Lernsysteme, in: Know How, 7/1996, Schumann Unternehmensberatung
● Mit intelligentem Database Marketing und CRM zu übe rdurchschnittlichem Markterfolg, in: Cognos- Kundenmagazin
● Case Study Präsentation C3M-Eagle, marcusevans, FoCus Gipfel CRM, Montreux, 19.-21. Januar 2003
● Erfolgreiches Customer Relationship Management bei de r Deutschen Leasing AG , Nordakademie, Elmshorn, e-think-tank, Febraur 2003
● Konflikte zwischen Vertrieb und Vertrag lösen, in: Praxismagazin für Marktkommunikation der Sparkassen-Finanzgruppe, 2004, 11. Jahrgang, Nr. 5, S 38 ff
● CRM und Sales -2 Seiten einer erfolgreichen Verbind ung , im Beratungsbrief von http://www.vertriebs-experts.de , 23.03.2005
● Deutsche Leasing Gruppe: Mit Siebel/Oracle CRM-Syste m das Neugeschäft jährlich um durchschnittlich 12 Proz ent gesteigert, in: Oracle Customer Snapshot Juli 2006
● CRM als strategisches Element der wertorientierte U nternehmensführung der Deutschen Leasing AG -7P Pro gramm für erfolgreiche CRM-Programme –Position_Path_Portfolio_Program_People_Pr ogress_Performance, marcusevans, FoCus Gipfel CRM, Montreux, 14.-16. Februar 2007
● Case Study CRM bei der DL, in Kundenmanagement –Grundlagen-Strategien-Beispiele von Manfred Krafft, März 2007
● Vom Callcenter zum Intelligent Multichannel Custom er Management Center , IBM Callcenter Circle, Hamburg HASPA, Mai 2008
● Neue Technologien schaffen eine Demokratisierung de r Information, Initiative Mittelstand http://www.imittelstand.de/themen/topthema_100288.html , 16.11.2009
● Integrierte Echtzeit Unternehmenssteuerung (IEU), IBM Partner Channel Kick Off-Berlin-Januar 2010, Salesforce.com Cloudforce2-Frankfurt-März 2010, Teradata Enterprise Intelligence Summit-Berlin-April 2010, IBM Partner University-Frankfurt-April 2010, Bechtle Partner Präsentation, Mannheim-Juni 2010, FuM Partner Präsentation Stuttgart-Juli 2010
● Integrated Realtime Corporate Management (IRCM), IBM Europe & Asia IT Architects University-Stuttgart-April 2010
References
References –Literature and Presentations
●© 2010 IBM Corporation
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References
●© 2010 IBM Corporation
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Important Disclaimer (1/2)
� THE INFORMATION CONTAINED IN THIS PRESENTATION IS P ROVIDED FOR INFORMATIONAL PURPOSES ONLY.
� WHILE EFFORTS WERE MADE TO VERIFY THE COMPLETENESS AND ACCURACY OF THE INFORMATION CONTAINED IN THIS PRESE NTATION, IT IS PROVIDED “AS IS”, WITHOUT WARRANTY OF ANY KIND, EXP RESS OR IMPLIED.
� IN ADDITION, THIS INFORMATION IS BASED ON IBM’S CUR RENT PRODUCT PLANS AND STRATEGY, WHICH ARE SUBJECT TO CHANGE BY IBM WITHOUT NOTICE.
� IBM SHALL NOT BE RESPONSIBLE FOR ANY DAMAGES ARISIN G OUT OF THE USE OF, OR OTHERWISE RELATED TO, THIS PRESENTAT ION OR ANY OTHER DOCUMENTATION.
� NOTHING CONTAINED IN THIS PRESENTATION IS INTENDED TO, OR SHALL HAVE THE EFFECT OF:
– CREATING ANY WARRANTY OR REPRESENTATION FROM IBM (OR ITS AFFILIATES OR ITS OR THEIR SUPPLIERS AND/OR LICENSORS); OR
– ALTERING THE TERMS AND CONDITIONS OF THE APPLICABLE LICENSE AGREEMENT GOVERNING THE USE OF IBM SOFTWARE.
●© 2010 IBM Corporation
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© IBM Corporation 2010. All Rights Reserved.
The webinars, sessions and materials have been prep ared by IBM or the session speakers and reflect the ir own views. They are provided for informational purposes only, and are neither intended to, nor sha ll have the effect of being, legal or other guidanc e or advice to any participant. While efforts were made to verify the completeness and accuracy of the info rmation contained in this presentation, it is provi ded AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damag es arising out of the use of, or otherwise related to, this presentation or any other materials. Nothi ng contained in this presentation is intended to, nor shall have the effect of, creating any warranties o r representations from IBM or its suppliers or licen sors, or altering the terms and conditions of the applica ble license agreement governing the use of IBM soft ware.
References in this presentation to IBM products, pr ograms, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities reference d in this presentation may change at any time at IB M’s sole discretion based on market opportunities o r other factors, and are not intended to be a commitm ent to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you w ill result in any specific sales, revenue growth or other results.
Performance is based on measurements and projection s using standard IBM benchmarks in a controlled env ironment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerati ons such as the amount of multiprogramming in the user's job stream, the I/O configuration, the s torage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to tho se stated here.
All customer examples described are presented as il lustrations of how those customers have used IBM pr oducts and the results they may have achieved. Actual environmental costs and performance characte ristics may vary by customer.
The following are trademarks of the International B usiness Machines Corporation in the United States a nd/or other countries: ibm.com/legal/copytrade.shtmlAIX, CICS, CICSPlex, D ataPower, DB2, DB2 Universal Database, i5/OS, IBM, the IBM logo, IMS/ESA, Power Systems, Lotus, OMEGAMON, OS/390, Parallel Sysplex, pureXML, Ration al, Redbooks, Sametime, SMART SOA, System z , Tivol i, WebSphere, and z/OS.
A current list of IBM trademarks is available on th e Web at “Copyright and trademark information” at ib m.com/legal/copytrade.shtml.
Adobe, the Adobe logo, PostScript, and the PostScri pt logo are either registered trademarks or tradema rks of Adobe Systems Incorporated in the United States, and/or other countries.IT Infrastructure Library is a registered trademark of the Central Computer and Telecommunications Age ncy which is now part of the Office of Government CommerceJava and all Java-based trademarks are trademarks o f Sun Microsystems, Inc. in the United States, other countries, or both.Microsoft and Windows are trademarks of Microsoft C orporation in the United States, other countries, or both.ITIL is a registered trademark, and a registered co mmunity trademark of the Office of Government Comme rce, and is registered in the U.S. Patent and Trademark OfficeIntel and Pentium are trademarks or registered trad emarks of Intel Corporation or its subsidiaries in the United States and other countries.UNIX is a registered trademark of The Open Group in the United States and other countries.Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both.
Important Disclaimer (2/2)
●© 2010 IBM Corporation10
● IBM Global CEO, CFO Study –Das Unternehmen der Zukunft
● IBM Global CIO Study –Der CIO der Zukunft
● IBM Strategy Execution –From Smarter Planet to Smar ter Outcomes
● IBM Implementierungs Konzept -Modell der Unternehmensst euerung
● IBM TRIM Framework –Trusted Realtime Information Man agement
● IBM COGNOS 10 Intelligence Unleashed –Think, Connec t, Do
● IBM COGNOS 10 –Top 10 Functions & Features
● IBM COGNOS 10 – Demo
Anhang: IBM IEU Synergy Play –Am Beispiel Banking & Finance
Agenda: Long Play Version 1.0Integrierte Echtzeit Unternehmenssteuerung (IEU)IBM Synergy Play
●© 2010 IBM Corporation11
● IBM Strategy Execution –From Smarter Planet to Smar ter Outcomes
● IBM Implementierungs Konzept -Modell der Unternehmensst euerung
● IBM COGNOS 10 Intelligence Unleashed –Think, Connec t, Do
● IBM COGNOS 10 – Demo
Anhang: IBM IEU Synergy Play –Am Beispiel Banking & Finance
Agenda: Short Play Version 1.0Integrierte Echtzeit Unternehmenssteuerung (IEU)IBM Synergy Play
●© 2010 IBM Corporation
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IBM Strategy ExecutionFrom Smarter Planetto Smarter Outcomes
●© 2010 IBM Corporation
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Smarter Traffic
Systems
Smarter Water
Management
Smarter Energy Grids
Smarter Cities
Smarter Healthcare
Smarter Telecom
Smarter Retail
Smarter Finance
●© 2010 IBM Corporation
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“ Insight and foresight are linked with leadership. It's insight that helps to capture opportunity. ”
Zhou Ming, Executive Vice President and Secretary General, China Council for Int’l Investment Promotion (Source: IBM Global CEO Study, 2010)
●© 2010 IBM Corporation
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Broad Range of Business Analytics and Optimization Capabilities
Ope
ratio
nal
Dec
isio
ns
S
trat
egic
Awareness Insight In Context
Analysis and InsightAnalysis and InsightEnhance customer insight to Enhance customer insight to
enable profitable growthenable profitable growth
• Social Media / Content Analytics• Predictive Analytics• Customer Analytic Apps
Business AgilityBusiness AgilityDrive realDrive real--time time
decision optimizationdecision optimization
• Decision Management• Business Rules• Operational Planning• Business Activity Monitoring
Information Access Information Access Foster informed / Foster informed /
collaborative decision makingcollaborative decision making
• Query, Reporting, Analysis• Collaborative decision making• Portal, Search, Mobility
Strategic AlignmentEnterprise visibility
and aligned execution
Strategic AlignmentStrategic AlignmentEnterprise visibility Enterprise visibility
and aligned executionand aligned execution
• Dashboards and Scorecards• Planning and Financial Analytics• Financial Analytic Apps
FoundationalFoundationalCapabilitiesCapabilities
• Information Management• Enterprise Content Mgmt
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IBM Investing in Core Business Analytics & Optimization Capabilities
16
Ser
vice
sB
AO
Sof
twar
eF
ound
atio
n
CustomerAnalytics
2009
Federal Govt Security
2010
WebAnalytics
2010
Predictive Analytics
2009
Cloud DataIntegration
2010
DataDiscovery
2009
Data Capture &Content Management
2009
Data Integrity & MDM2010
Database Monitoring & Protection
2009
●© 2010 IBM Corporation
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IBM´s Intelligent Integrated Information On Demand Solution Stack
Better Results by Business Analytics and PM
End-to-EndSolutions
Customer & Product Profitability
Workforce Optimization
Dynamic Supply Chain Multi-Channel
Marketing
Financial Risk Insight
Enterprise Data
Management
1. Management of Enterprise Data and Content
Information Integration, Warehousing und
Master Data Mgmt.
3. Trusted Relatime Delivery of Data and Content
Business Intelligenceund
Performance Manangement
4. Analysis, Planning and Use of trusted Data and Content
2. … and use in Business Processes
Enterprise Content
Management
FileNet®
software
DB2®
software
Informix®
software
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Continued Best-of-Breed Development
C O G N O S
CognosExpress
Smart Analytics System
Cognos TM1
SPSSDecision
Management
Cognos Analytic Applications
IBM Content Analytics
Cognos 8 Mashup Service
Many Eyes
Massive Scale Analytics
Support for System z
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Cognos 10: Intelligence Unleashed Smarter Decisions. Better Results.
Freedom to Think
Connect with Others
and Simply Do
• Unified workspace• All time horizons• Progressive interaction
• Decision networks• Business context• Accountability
• Mobile and Disconnected• Integrated• Real-time
A revolutionary BI workspace delivered on a proven platform
with seamless upgrade
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IBM ImplementierungsKonzept -Modell derUnternehmenssteuerung
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Konzernsteuerung und wertsteigernde Transformations projekte
Stake-und Share-holderValue
Customer & VendorValue
Wertorientierte Strategie undPlanungen
Wertorientierte StrukturenProzesse, Anwendungenund Berichte
Operatives Werttreibermanagement
wertorientierte Unternehmenskultur
• Open Leadership• TOP-BSC
• Kundenbefragung• Produktmanagement• Beschwerdemanagement
• Konzern Strategie• CRM-Strategie• BI & PM-Strategie• Vertriebsstrategie• Business Pläne
• Multikanal- Geschäftsstruktur• Integrierte Prozess- und Kundensicht• Digital MBO (Management by Objectives)• Performance Measurement Anwendung• Cognos-Kundenwertanalysen• SPSS-Kundenwertanwendung
• Wertschöpfungskettenmanagement• Service Level Management• Prozesskostenmanagement• Wertorientierte Marktbearbeitung
• Mitarbeiterbefragung• Wertorientierte Unternehmenskultur• Hochleistungsmanagement-Kultur• Open Leadership
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Konzernsteuerung und Steuerungswerkzeuge
Operative EbeneDetail, Operationale
und Funktionale
Analysen
Taktische EbenePerformance Measurement
Externes und Internes
Reporting
Strategische EbeneStrategie- und Wertmanagement Portfoliosteuerung
Value-Based
Management
Veränderung
Wer
tsch
affu
ng
Führung
Balanced Scorecard
RiskManagement
Budgeting/Forecasting Activity-Based Management
Management Portals/
Cockpits Financial Reporting/
Consolidation
Work ForceAnalytics
CRM Analytics
Financial Analytics
SCM Analytics
Competitive Analytics
Stake-und Share-holderValue
Wertorientierte StrukturenProzesse, Anwendungen und Berichte
Operatives Werttreibermanagement
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Mittelfristplanung/BudgetplanungWertzieldefinition Strategische Planung
• Definition eines Wertzielsfür den Gesamtkonzern
• Herunterbrechen des Gesamt-wertziels auf Teilwertziele fürdie Unternehmen/GB
• Festlegung des Wertbeitragsder einzelnen Unternehmen/Geschäftsbereiche, der Wert-beiträge aus übergfreifenderIntegration und der Konzern-Programme/Projekte
• Überleitung der Wertziele inoperative Steuerungsgrößen(DB, Menge etc.)
• Business Planung der Maßnahmen, die zur Erreichung der Werte für Steuerungsgrößen und Wertziele erforderlich sind
• Umsetzung der strategischenZielvorgaben für Konzern, Unter-nehmen und Geschäftsbereiche
• Detailierung des ersten Jahresder Mittelfristplanung zuroperativen Steuerung
• Abstimmung der BusinessPläne mit Mittelfrist- undVertriebsplanung
Gewinn
25 Mill.. €
2009 20..
Konzernsteuerung -Geschäftswachstumsplanung
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Beispiel: Cognos Haus der Konzernsteuerung
TM1 Controller Business Intell.
Konzern-D
B-R
echnung /Z
wischengew
innkalkulation
Konzernplanung /
Impairm
ent-Test
Konzern-
risikosteuerung
Integrierte Analyse
Datenimport /-Mapping
IC-Abstimmung
Standard-berichts-
wesen
Konzern-
Treasury
Konzern-K
ostenrechnung-
Um
lagen
Portal / Business Intelligence
Konzern
Beleg-IC-Matching Beteiligungs-
Speicher
Struktur -Überleitung
Prozess-S
teuerung
Beteiligungs-
managem
ent
….Konzern-
Konsolidierung
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IBM´s Intelligent Performance Management Architecture Layout 2010
Potentiale, Interessenten, Kunden, Partner, Wettbewerber und Anwendungs-Benutzer
CRM-Anwendung, …-Anwendung
Datawarehouse(vorhandenen interne/externe Daten)
Geschäfts-Fragestellungen
Geschäfts-Antworten und neue Frage-stellungen
Geschäfts-Entscheidungen/Planung undSteuerung
Benötigte interne/externe Daten
Geschäfts-Performance
BI, SPM, CPM, HCM*1) –Planung,Reporting-, Analyse- und Prognose-Anwendungen
Zeit-/KostenGeschäfts-Ergebnisse
ManagementDevelopment
*1)BI=Business IntelligenceSPM=Sales Performance ManagementCPM=Corporate Performance ManagementHCM=Human Capital Management
Personal MobilePerformance Management
Personal WorkPerformance
Wertsteigernd Denken_Ordnen_Gestalten_OptimierenWertsteigernd Denken_Ordnen_Gestalten_Optimieren
Based on:
iPhone®
Anwendungen_Wissen_Medien
zur Steigerung der Performance
BlackBerry®
●© 2010 IBM Corporation
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IBM Cognos 10Intelligence UnleashedThink, Connect, Do
2727
Cognos 10: Intelligence Unleashed Smarter Decisions. Better Results.
Freedom to Think
Connect with Others
and Simply Do
• Unified workspace• All time horizons• Progressive interaction
• Decision networks• Business context• Accountability
• Mobile and Disconnected• Integrated• Real-time
A revolutionary BI workspace delivered on a proven platform
with seamless upgrade
2828
Freedom to Think Analytics everyone can use to answer key business questions
• Cognos 10 Advances
– Explore data from any perspective without limitation ensuring a complete perspective of your business
– Search and assemble any amount of BI content from any source to quickly gain insight
– Seamless progressing from viewing to advanced analytics allowing users to see more and do more
• New/Enhanced Features
– Business Insight
– External Data
– Statistics
– SPSS Modeler
– TM1
The new unlimited BI workspace supports the way you think, so you don’t have to interrupt your train of
thought to fit the software
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Exploration & Analysis withBusiness Insight Advanced
Simplify Interfaces, Unify Common Tasks, & Do More…Business Insight – Workspace to easily assemble dashboards, view/interact/analyze result sets, and collaborate
Business Insight
Social Collaboration withLotus Connections
Reports & Analysis
Real-Time Monitoring
Drag-and-drop content
TM1 Cubes
Metrics
Toolbox
Do More…
Unified BI workspace
3030
A BI workspace that is the start of your day
Solution Highlights
• Pre-assembled workspace content
• Search assisted authoring
• Drag and drop assembly
• Dynamically filter
• Quicker and deeper insight in to data
• Seamless graduated experience
Intuitive and easy to use it is the single place that you go to find and do your work.
IBM Cognos Business Insight
Pre-assembled BI Workspace
Quickly explore data
Search for content and data
Drag and drop additional content
Slider to filter workspace information
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Seamlessly shift to more advanced analysis
Solution Highlights
• Intuitive drag-and-drop interface
• Integrated query and analysis
• Create complex calculations, drill, pivot, top/bottom count
• Manage set definitions
• Flexible format, layout and distribution
• Build multiple queries, add charts and change formatting
Perform complex analysis tasks quickly and easily to get to the "why" behind an event or action to improve business performance
IBM Cognos Business Insight Advanced
Standard and Style toolbars
Switch between metadata or member tree
View and edit set definitions
Easily select common analysis gestures
3232
Augment corporate information with external data
Combine external, departmental, and your own data to corporate information resulting in broader perspectives
External Data
Solution Highlights
• Import external data sources into reports or query subjects
• Leverage external data as report filters
• Publish for reuse and updat
Import external data
Map key items
Combine external data to corporate
information
3333
ConnectConnect with Others
Decision networksBusiness contextAccountability
3434
IBM Cognos Collaboration
Reports
Ad-hoc queries
Analysis
Dashboards
IBM Cognos
Collaboration
CommunitiesBookmarks
Activities Profiles
Wikis
Files
IBM Cognos 10 BI Lotus Connections
Blogs
3535
Connect with OthersCollective intelligence to share insights and gain alignment
• Cognos 10 Advances
– Engage others in decision networks to discuss issues, share insights and align to make smarter decisions
– Attach comments/annotations to BI content, build a repository of decision history to raise knowledge capital in the organization
– Support workflow to establish accountability and engage the right people at the right time
• New/Advanced Features
– Annotations
– Cognos Collaboration (Lotus Connections)
Built-in collaboration and social networking fuels the exchange of
ideas and knowledge that naturally occurs in the decision-making
process
3636
Built in social networking to connect and align
Solution Highlights
• Link directly from Cognos Business Insight to a Lotus Connections activity
• Create new activities directly from Business Insight
• Send email notifications directly from the Lotus Connections Activity
• Easily reference past decisions with integrated search
Build stronger relationships and a reliable corporate memory by collecting, organizing, sharing and reusing work
IBM Cognos Collaboration
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Lotus NotesEmail
Lotus iNotes (ehemals Domino Web Access)
Lotus Notes Traveler(Bestandteil von Lotus Domino seit V8.0.1)
Lotus Sametime mobile(seit IBM Lotus Sametime V7.5.1)
Mobile Social Software – Teamarbeit mobil
Lotus Connections mobile
IBM Lotus Expeditor
Lotus Mobile Connect
Data encryption
Secure mobile VPNs
Optimierter Datenverkehr
Extending Cognos 10 with IBM Lotus Mobility Apps
Lotus GreenhouseEinfach mal kostenlos nutzen und testen im Netz
• Persönlichen Zugang beantragen: http://greenhouse.lotus.com
• Und schon hat man einen Domino Account mit Email / Kalender
• Web2.0 mit Lotus Connections, Blog , Teamroom , Activities, Sametime, …
• Mobiler Zugriff
iNotes ultralite: https://greenhouse.lotus.com/mymail?ui=dwa_ulite
Traveler: http://traveler.lotus.com
Sametime http://sametime.lotus.com
• BlackBerry über EuLuc
• Quickr: https://bes.euluc.com:22443/qkr-110/services
• Connections: https://bes.euluc.com:22443/lcs-250/services
3939
and Simply DoDoMobile and DisconnectedIntegratedReal-time
4040
and Simply Do Actionable insight everywhere at the point of impact
• Cognos 10 advances– Adopt mobile to accelerate delivery of
interactive analytics to executives and the frontlines
– Address challenges of compressed decision cycles with real-time analytics
– Integrate analytics in everyday work and in workflow to inform business processes
• New/Enhanced Features– Cognos Mobile
– Cognos Active Report
– Cognos Real-Time Monitoring
Mobile, real-time, and portable BI transforms BI from a separate
task, to BI informing everything you do
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Analytics on the go for more devices and richer interaction
Provide business users with the information they need to make responsive and informed decisions regardless of their location
IBM Cognos Mobile
Solution Highlights
• Support for iPhone, iPad, BlackBerry, Windows Mobile, and Symbian mobile platforms
• Full BI interactivity including Drill Up/Down/Through
• Ability to schedule reports for immediate access to key content
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IBM Cognos Mobile
� Support for iPhone and iPad• Zero footprint web applications
• Full BI interactivity using touch gestures
� Improved Blackberry design interface� Drill up / down now available� Support for additional prompt types
� Extended platform support� Enhanced Blackberry design to
support touch gestures� Author once, use many times � Full Enterprise support
Symbian Windows Mobile
BlackBerry®iPhone®
iPad®
What is NEW in Cognos Mobile?
NEW Benefits
4343
Serving Business Intelligence on the Hip
Support for Prompted Reports
Access to BI Content –Author Once (not RA)
Connected & Disconnected (BB)
Modern and interactive user experience on both the BlackBerry and iPhone devices
Compression – in transit & on device
Location Aware Reporting
Support for Drill Down / Up / Through, Package
iPhone / iPad Touch Controls
Consistent Menu
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Offline interactive Dashboard and analysis, deliver ing very fast, self contained BI to reach more users
Extend the reach of BI and analytics to a broad audience of consumers so they can interactively uncover new insights
IBM Cognos Active Report
Solution highlights
• Disconnected reporting application
• Fully interactive content
• Support for mass deployment
• Fast Performance
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Ad-hoc analysis of real-time information
Solution• Instantly view the information needed to
monitor your business and make daily or hourly decisions
• View in context with other BI information directly in Business Insight
• Automatically alert the right people
• Determine the root cause of an issue
• Drill down and filter information so you have exactly what you need
Make decisions in-flight by adding another dimension with integrated real time information to monitor the pulse of the business
IBM Cognos Real-time Monitoring
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From Cognos 8 to 10
Cognos 8 Cognos 10
Report Viewer
Portal Pages
Go! Dashboard
Go! Search
Query Studio
Analysis Studio
PowerPlay Studio
Report Studio Express
Active Report
Interactive & Disconnected
Reporting Applications
– Burst out managed and interactive dashboards
Business Insight
Self service dashboards &
assembly
Business Insight Advanced
Self Service authoring & exploration
47
Are my Service Centers
supporting the right
customers?
IBM Cognos Location Intelligence (LIC)
Where do we have a
“travel time” issue?
A well-implemented geospatial business intelligence solution should
significantly reduce the time between posing a location-related business
question and finding the answer in the data.
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How is IBM Cognos Location Intelligence (LIC) Different from GIS?
Traditional Geographic Information Systems
(GIS)IBM Cognos Location Intelligence
Departmental deployment (in silos) Enterprise deployment
Expert users Business users
Tactical Strategic
Desktop / workstation implementation Network / browser implementation
Creating and managing maps Solving operational / analytical problems
Traditional Business Intelligence (BI) IBM Cognos BI
Focus on who, when, and how Focus on who, when, how, and where
Primarily internal data Combination of internal and external data
Reporting, visualization and analysisReporting, geographic visualization
and geographic analysis
Implementation of new tools Integration with existing tools
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•DEMO
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FORTSCHRITTE für Ihr BI der Zukunft durch das IBM Synergy Play –Erkenntnisse_Konzepte_Lösungen
•F achkonzept
•O rganisationskonzept
•R OI-Konzept
•T echnische Lösung
Die nächste SCHRITTE gehen wir gernemit Ihnen zusammen ☺.
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Questions?
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?Vragen
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Cwestiwn
שאלות
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© Copyright IBM Corporation 2010 All rights reserve d. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warrantyof any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.
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Contact Details
Friedel JonkerDipl.-KaufmannBusiness Devel. Manager Analytics & PMIBM Software GroupInformation Management
Wilhelm-Fay-Strasse 30-34D-65936 Frankfurt
Phone (+49)-69-6645-1227Fax (+49)-69-6645-5640Mobile (+49)[email protected]
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Anhang:IBM IEU Synergy Playam Beispiel Banking & Finance
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Fortschritt in der Bankensteuerung -Für eine gute Unternehmensperformance müssen alle wertorientiert zusammenarbeiten !
Wirkung von CRMauf die Unternehmens-performance
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Ein Blick in die Vorgehenweise zur Ermittlung der KPI sund zur Implementierung des Dashboards
Validierungder
Darstellung
Was sind die Haupttreiber der
Größen? Wie hängendiese mit den
strategischen Zielenzusammen?
Analyse der existierenden HR
Lösungen und Tools
1. AnalyseDefinition des Umfangs
und der Inhalte des Dashboards
Identifikation von Verbesserungsbedarf
und Empfehlungen
Definition der WFA und Dashboard
Vision
Entwicklung einerRoadmap in
definierten Phasen
2. RoadmapEntwicklung der Roadmap
für WFA
Analyse und Definition
Definition von Zielen, Herausforderungen/Ressourcen, Umfang
ZwischenLösung
Beginnend mitexistierenden
(Zwischen-) GrößenIdentifikation von
GAPS
Analyse von Einfluss und
Beeinflussung
Welche von den Kenngrößen leistet den höchsten Beitrag und kann aktiv beeinflusst
werden?Welche Rollen …?
TechnischeAnalyse und
Planung
Zugriff auf Datenquellen, Verfügbarkeit,
Design dertechnischen Lösung. Akzeptanz Kriterien.
Erstellungdes
Dashboards
Entwicklung des Dashboards für die
entsprechendenRollen basierend
auf dem WFA Ansatz
Focus on actionable information for business perfor mance management
Installation & Konfiguration
Pilot Test & Rollout
KontinuierlicheOptimierung
Roadmap Strategie und Planung Aufbau & Einführung
Performance to Pay
Total internal costs
% of Management with
Succession Plans
% Employees attending mgmt
development
Turnover / Headcount
Management & Staff Ratio
Human Resources
Beeinflussung
Ein
fluss
C2. Value driversand related KPIs and Dashboards
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Banking Reference Architecture (CC&I Domain) … with IBM SWG Product Overlays
MasterDataMgmt
Enterprise Service Hub Service Registry& Repository
EnterpriseService Bus
Service Mgmt& Invocation
BusinessPartner
ServicesReal
Campaign Mgr
3rd PartyProducts/Svcs
CustomerRelationship
Mgmt
RelationshipManagement
DecisionSupport
Marketing
CaseManagement
Banking& Credit
Operations
LoanOrigination
CorporateBanking
RetailBanking
GeneralLedger
Credit Cards
Payments
BusinessMgmt
Resource
Fraud
Product
Risk
Debt
RegulatoryProcess Manager
Process Models
SalesProcesses
MarketingProcesses
ServiceProcesses
ComplianceProcesses
Business Processes
Governance & Monitoring
3rd partyData
FicoCreditScores
DemographicData
CustomerInsight
& Analytics
CustomerAnalytics
BusinessInsight
Search &DiscoveryAnalytics
Threat &Fraud
Analytics
Data Integration/Information Services
InformationFoundation
UnstructuredData
Core Systems
Ban
king
Indu
stry
Mod
els
ContentMgmt
Systems
DocumentMgmt
Systems
Customer Account Product
BankingData
WarehouseDataMarts
Rapid Development & Integration
Multi-ChannelIntegration
ElectronicSignature
UtilitySystems
Enterprise Service Bus Service Registry& Repository
ExternalServices Gateway
Service Mgmt& Invocation
BusinessPartner
ServicesReal
Campaign Mgr
3rd PartyProducts/Svcs
CustomerRelationship
Mgmt
RelationshipManagement
DecisionSupport
Marketing
CaseManagement
Banking& Credit
Operations
LoanOrigination
CorporateBanking
RetailBanking
GeneralLedger
Credit Cards
Payments
BusinessMgmt
Resource
Fraud
Product
Risk
Debt
RegulatoryProcess Manager
Process Models
SalesProcesses
MarketingProcesses
ServiceProcesses
ComplianceProcesses
Business Processes
Security, Management & Governance
3rd partyData
FICOCreditScores
DemographicData
CustomerInsight
& Analytics
CustomerAnalytics
BusinessInsight
Search &DiscoveryAnalytics
Threat &Fraud
Analytics
Banking EnterpriseInformationSystems
ContentMgmt
Systems
DocumentMgmt
Systems
Rapid Development & Integration
Customer
FormsMgmt
Data Warehousing
Call Centers
Internet
Relationship Managers /
Agents
ChannelsBranches
Mobile Banking
ATMs
RulesEngine
Pre
sent
atio
n / I
nter
actio
n S
ervi
ces
ThinClient
RichClient
Ent
erpr
ise
Acc
ess
Ser
vice
s
April 2010
WebSphere
Process Server
Lotus Forms
WebSphere
Business Monitor
& Business Events
iLog
Banking Data
Warehouse
FileNet
Information
Framework
Tivoli (ITM, TAM, …)
Modeler, WID, RSA, IDA, …
WebSphere ESB, MQ, Message Broker
WMBTT (Build
Option)
Cognos, SPSS
EAS
WMBTT Server
WebSphere
Portal
DataStage
QualityStage
MDM
Server
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IBM BAO Services methodologyPHADE (Process-Application-Data-Insight-Embed)
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Finance and Integrated Risk Management (FIRM)
• What does it do?
Provide banks an enterprise view of risk across risk classes, geographies, lines of businesses, etc including:
Credit Risk (Retail)Credit Risk (Wholesale /
Counterparty)Operational RiskMarket RiskFinancial Reporting
• What does it include?–Sample dashboards and hundreds of detailed Risk/Finance metrics
–Supporting sample datamarts based on numerous sources including the BDW
–Multiple BI metadata models
• Why?
Complete summary of risk metrics, credit risk databoards, counterparty risk exposures but also market and operational risk and final a view into financial reporting.
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IBM Solution Accelerators
FIRM, Cognos Controller
FIRM Metrics Studio, TM1
FIRM (OpenPages)
TM1,XBRL(FRS Global)
FIRM (OpenPages)
FIRM,Risk ScenarioAnalytics Blueprint(R2 Financial)
FIRM,Risk ScenarioAnalytics Blueprint(R2 Financial)
FIRM,BRP-BankingRisk PerfApplication
FIRM – Finance and Integrated Risk Management
•Management Reporting•Financial Reporting•Regulatory Reporting•Risk Planning•Risk “what if” Sandbox
KEY CAPABILITIES :•Scorecards•Dashboards•Ad-hoc•OLAP Analysis•Events/Alerts
End Users
C-Suite BOD Finance Risk Operations RegulatorsSales Marketing
RegulatoryReporting
Market Risk
Financial Reporting
Enterprise Risk
Regulatory Compliance
RetailCredit Risk
WholesaleCredit Risk
Operational/ IT Risk
FIRM (Finance and Integrated Risk Management) – Overview
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Risk Metrics Summary Credit Risk Dashboard
Counterparty Credit Risk Operational Risk
FIRM: Sample Dasboards
Real Time Market Risk
Financial Reporting
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Die Meinung der Analysten ist eindeutig
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IBM Cognos a Leader in the Forrester Wave™: Enterpri se BI Platforms
The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.
Source: Forrester Research Inc. “The ForresterWave: Enterprise Business Intelligence Platforms, Q4 2010”, Oct 21, 2010.
Full report can be accessed at http://www.ibm.com
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IBM Cognos Client Success Case StudiesTäglich werden es mehr ! Siehe:
http://www.01.ibm.com/software/success/cssdb.nsf/to pstoriesFM?OpenForm&Site=cognos&cty=en_us