European Retail Trends in 2018: Accelerated Pathways Toward
Innovation, AI, and CX
SPAIN
FRANCE
GERMANY
ITALY
UK NETHERLANDS
NORDICS
SEGMENTS
Apparel, footwear and accessory
stores
Eating and drinking places
Consumer electronics
General merchandise
Other Specialty retail
Food Stores
eCommerce and other non-store
retail
In Europe, retailers' IT departments control the largest part of IT spending, but LOBs exercise significant control and influence.
Entirely controlled by LoB
28%
European IT Spending
35%Controlled by IT dept., influenced by LoB
37%Entirely controlled by IT dept.
Almost half of retailers´IT budgets will be dedicated to modernization and innovation
35%Maintain/ Run existing systems
25%Innovation
18%Regulatory compliance
21%Modernizeexisting systems
EuropeanIT Budget Allocation
Customer experience drives expansion, innovation and marketing
strategies for European Retailers
Customer experience (CX) personalization
New Markets
Marketing
Innovation
Business Priorities
69%
53%
55%
Innovation will lead the growth of omni-channel profitability This will be favored by the adoption of a retail commerce platform that enables the piloting, implementing, and scaling innovative of use cases at speed.
Omni-channel Profitability
Innovation Supply chain optimization
Sales performance improvement
M&A CXPersonalization
In Europe, the top solution investments will span from ecommerce
to machine learning/artificial intelligence (ML/AI) to the store.
This infographic highlights the results of an IDC Retail Insights survey published in The European Retail Digital
Transformation Strategies program. The survey examines the impact of digital transformation on the European
retailers' business, technology, and organizational areas. Specific coverage is given to provide valuable insights into
the European retail industry, with a specific focus on digital transformation strategies applied by retail companies to
improve the omni-channel customer experience.
IDC Retail Insights EMEA
@IDCInsightEMEA | #idcretail
www.idc.com | [email protected]
Merchandising
43%
43%
eCommerce Platform
ML/AI
39%Self Checkout Loyalty Mgmt
34%
Mobile Apps
33%
32%Merchandising
European retailers' interest in the IoT opportunity is clear, but still a minority of them use IoT-generated data to provide an impact on business
IoT adoption Use IoT-generated data with direct impact on business
56% 45% 43% 37% 27%
50%
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