THE LEGACY OF LONDON’S OLYMPIC GAMES
IN NUMBERS • 204 Olympic and 164 Paralympic teams• 10,490 Olympic and 4,200 Paralympic athletes• 20,000 media from over 200 countries• 70,000 volunteers• 200,000 Games-time workforce• 11 million tickets• 170+ venues• 26 Olympic and 20 paralympic sports• Over 800 events leading to medals
LONDON 2012 IN NUMBERS
BRINGING THE CITY TO LIFE
• Cultural Olympiad• The London 2012 Festival• BT London Live programme
• Live music, coverage on giant screens, ‘have a go’ sports zones
• Olympic Torch Relay• Discovery trails• Dressing and animating the City
A SUMMER LIKE NO OTHERLOOK AND CELEBRATIONS PROGRAMME
CITY DRESSING
CITY DRESSING
CITY DRESSING
CITY DRESSING
SHOWCASING LONDON
NOC HOSPITALITY HOUSESBRAND ACTIVATIONS
Austria House Czech House Qatar House
Casa Brasil Casa Italia Holland House
POP UP SPACES
Forman’s Riviera House of Nations- Tower of London
The Retreat - At the Brewery
Why London?Why London?
WWhy Now?hy Now?
How?How? How?How?
Access More than 1,000event venues
More than 125,000 bedrooms
Value for Money
London effect
Diverse choice
WHY LONDON
THE OLYMPICS: A SHOWCASE
PEOPLE• The experience & skillset of our event industry
• On time, on budget, on spec: A global success• Volunteering culture• A TRUE city wide operations group• London’s skills in welcoming visitors to the city
PLACES AND PRODUCT• London can adapt its landscape and offer• London now offers over 125,000 hotel rooms• Retail• Attractions• Regeneration• £6.5 billion transport upgrade
PERCEPTIONS • London delivered the BIGGEST event in the world• Showcased the city to a global audience of over 5 billion• Increased the city’s desirability as an events location
A SHOWCASE
• Events spaces and waterways, hosting a range of cultural and community events
• Up to 1 million visitors per year to the ArcelorMittal Orbit
OLYMPIC LONDONQueen Elizabeth Olympic Park
• Queen Elizabeth Olympic Park Gateway with Aquatics Centre, pop-up restaurants, bars and other attractions
The Stadium
Mixed-use Arena
ArcelorMittal Orbit
South Park Hub
Outdoor Event Spaces
Aquatics Centre
OLYMPIC LONDONQueen Elizabeth Olympic Park
• 560 ACRE SITE
• 15 OUTDOOR EVENT SPACES
• 5 WORLD-CLASS SPORTING VENUES
• OVER 1,000 HOTEL ROOMS WITHIN SHORT WALK
• 195 TRAINS PER HOUR FROM 9 OVERGROUND AND TUBE LINKS
• 15 MINUTES TO THE CITY, CANARY WHARF AND EXCEL
• 7 MINUTES TO ST PANCRAS INTERNATIONAL
• 1 HOUR TO LONDON HEATHROW AIRPORT
NEW LONDON EXPERIENCES YOU SHOULD KNOW ABOUT
SOUTH PARK HUB
Area: 170 m2 flexible spaceCapacity: 150 for dinner or drinksAvailable: Spring 2014
Ideal for:•intimate events with a creative feel•Drinks reception on the roof terrace overlooking the South Park•Private concert in the gardens
NEW LONDON EXPERIENCES YOU SHOULD KNOW ABOUT
MULTI-USE ARENA
Area: 2,743m2Capacity:
7,500 conference2,000 Gala dinners
Available: Summer 2013The first venue to open.
Ideal for:•Tournaments•Trade shows•Conferences•Gala dinner•Concerts
NEW LONDON EXPERIENCES YOU SHOULD KNOW ABOUT
AQUATICS CENTRE
Area: 2 x 50m swimming pool1 X 25m diving pool
Capacity: 2,500 seated500 poolside dining
Available: Spring 2014Moveable floors create a dry space
Ideal for:•Gala dinners•Team building
NEW LONDON EXPERIENCES YOU SHOULD KNOW ABOUT
ARCELORMITTAL ORBIT
Area: 270m2 upper platform190m2 lower platform
Capacity: 300 across two levels
Available: Spring 2014UK’s tallest sculpture
Ideal for:•Intimate yet impactful events•Drinks receptions•Fine dining•Press launches
THE WIDER NEW & IMPROVED LONDON OFFER
AloftBULGARI
ME Hotel
Emirates Cable CarO2 Arena Roof Walkway
Westfield Stratford
WESTFIELD STRATFORD
•A £1.4 billion project
•Europe’s largest urban shopping mall with cinemas, restaurants, a casino and one million visitors a week
THE WIDER NEW & IMPROVED LONDON OFFER
AloftBULGARI
ME Hotel
Emirates Cable CarO2 Arena Roof Walkway
O2 ARENA ROOF WALKWAY
•Exhilarating experience walking across the roof of the iconic O2
•360° views of London and its many landmarks
Westfield Stratford
THE WIDER NEW & IMPROVED LONDON OFFER
AloftBULGARI
ME Hotel
THE EMIRATES AIR LINE CABLE CAR
•A new and unique London experience
•Crossing the Thames to connect Greenwich Peninsula and the Royal Docks in just five minutes.
Emirates Cable CarO2 Arena Roof Walkway
Westfield Stratford
THE WIDER NEW & IMPROVED LONDON OFFER
AloftBULGARI
ME Hotel
ME HOTEL
•Splendid location on the Strand with easy access to Covent Garden and Trafalgar Square.
•Roof terrace with stunning views over London
•Over 140 bedrooms
Emirates Cable CarO2 Arena Roof Walkway
Westfield Stratford
THE WIDER NEW & IMPROVED LONDON OFFER
Aloft
BULGARI LONDON
•All-new five-star hotel
•Enviable location in the heart of Knightsbridge
•Entire floor dedicated to high-quality events, including Ballroom to seat 160
•85 bedrooms and suites
BULGARI
ME Hotel
Emirates Cable CarO2 Arena Roof Walkway
Westfield Stratford
THE WIDER NEW & IMPROVED LONDON OFFER
ALOFT LONDON EXCEL
•The ONLY hotel within London’s International Convention Centre, ExCel
•Opened in time for the Olympic Games
•Over 250 bedrooms
AloftBULGARI
ME Hotel
Emirates Cable CarO2 Arena Roof Walkway
Westfield Stratford
AND MUCH MORE ….
Why London?Why London?
WWhy Now?hy Now?
How?How? How?How?
MAXIMISE • Use the ‘Olympic effect’ • Take advantage of the media coverage beaming
positive city images worldwide• We have seen heightened interest in London
since the Games• Use the newly created expertise:
• eg 4,000 people have been through a stringent training programme for the Games
HOW EVENT PLANNERS CAN HOW EVENT PLANNERS CAN MAXIMISE ON MAJOR EVENTSMAXIMISE ON MAJOR EVENTS
MAXIMISE
HOW EVENT PLANNERS CAN MAXIMISE ON MAJOR EVENTS
• Major events like the Olympics upgrade the city – use it whilst its new:
• Transport• Venues• Open spaces• People
• During a major event - get in early for corporate hospitality
• Brand activations
2013
2015
2017
NEW MAJOR EVENTS COMING TO LONDON
• Annual Cycling Mass Participation event: Queen Elizabeth Olympic Park and across London
• ATP Tour Finals: The O2 • Euroleague Basketball Final Four: The O2 • ITU World Triathlon Series Grand Final: Hyde Park • Rugby League World Cup:Wembley Stadium and across
England
• EuroHockey Championships: Lee Valley Hockey Centre • ICF Canoe Slalom World Championships: Lee Valley White
Water Centre • IRB Rugby World Cup:Twickenham Stadium and other
venues across London and England
• IAAF World Athletics Championships: Queen Elizabeth Olympic Park
And there are more bids in the pipeline with announcements forthcoming.
ARCOR OLYMPIC INCENTIVE PROGRAMME
• The aim was to reward Arcor’s top performing sales people with an incentive programme in London over the Olympics:
• Wembley National Stadium • 12 private capsules on the EDF Energy London Eye• The O2 to watch the men’s basketball• St Paul’s Cathedral and the Tower of London• Oxford Street, Regent Street and New Bond Street. • Athletics at the Olympic Stadium• Stadium tour of Chelsea Football Club
OLYMPIC INCENTIVECASE STUDY
“We always recommend London to our clients because it is a truly magnificent city with a lot of cultural, entertaining and unique activities
on offer to incentive groups.” Arcor
Why London?Why London?
WWhy Now?hy Now?
How?How? How?How?
LONDON & PARTNERS:THE OFFICIAL CONVENTION BUREAU
We are the EXPERTS
We are PROVENWe have the CONNECTIONS
Knowledge of ALL London venues and hotels
We introduce you to London’s best agencies,venues and destination marketing companies(dmcS) and professional conferenceorganisers (PCOs).
We have helped deliver hundreds of successfulconferences and corporate events.
HOW YOUR EVENT CAN SUCCEED
MAKE CONTACT TODAY
LONDONANDPARTNERS.COM/IMAGINELONDON
+44 (0)20 7234 5833
FOLLOW US @L_PBUSINESS
JOIN US ON LINKEDIN: ‘LONDON & PARTNERS CVB GROUP’
IMAGINE YOUR EVENT IN LONDON