@ArtEnke
PRESENTER: ART ENKE
SUCCESS STORY:
297% growth in organic traffic in 6 months
WHAT IS EVERGREEN CONTENT?
Content that will always be relevant to your audience,
compared to topics that may change over time; content that
will always be considered up-to-date and of primary interest to your readers.
-How-to guides-Resource lists-FAQs-Definitions-Core information
HOW TO BOOST RANKINGS ON TOP EVERGREEN CONTENT
1) PLAN & DEFINE ALL CANONICAL CONTENT2) IMPROVE THE PAGE3) INTERNAL & EXTERNAL LINKING4) CONSOLIDATE CONTENT
1) PLAN & DEFINE ALL CANONICAL/EVERGREEN CONTENT
KEYWORD MAP
Top Pages (URLs) Primary
Keyword(s)
Secondary
Keyword(s)
Meta Title Meta
Description
http://www.bikes.com bikes bike accessories meta title meta desc.
http://www.bikes.com/mountain mountain bikes off road bikes meta title meta desc.
http://www.example.com/brand brand bikes new brand bikes meta title meta desc.
1) PLAN & DEFINE ALL CANONICAL/EVERGREEN CONTENT
KEYWORD MAP
Distinct NOT Distinct
Your website should look like this
WHICH IMAGE BEST REPRESENTS YOUR SITE CONTENT?
1) PLAN & DEFINE ALL CANONICAL/EVERGREEN CONTENTTOOL: SCREAMING FROG
1) PLAN & DEFINE ALL CANONICAL/EVERGREEN CONTENTTOOL: GOOGLE (SITE: COMMAND)
2) IMPROVE THE PAGE: Page-specific competitor analysisTOOL: SEMRUSH
2) IMPROVE THE PAGE: PAGE-SPECIFIC COMPETITOR ANALYSISTOOL: SEMRUSH
2) IMPROVE THE PAGE:
ADD MORE…
-VIDEO-IMAGES-COMPELLING LAYOUT-ENGAGING, USEFUL TEXT-TOOLS
Make as SHARE-WORTHY as possible!!
3) INTERNAL & EXTERNAL LINKING
3) INTERNAL & EXTERNAL LINKING
4) CONSOLIDATE CONTENT
4) CONSOLIDATE CONTENT
- 301-redirect to equivalent pages- Canonicalize all site content- Avoid 404s or bulk redirects to the home page
4) CONSOLIDATE CONTENT
- 301-redirect to equivalent pages- Canonicalize all site content- Avoid 404s or bulk redirects to the home page
@artenke @verticalmeasure
Improve What You Have: Increase Rankings on Top Evergreen Content
“CRITICAL MASS”
@artenke @verticalmeasure
Improve What You Have: Increase Rankings on Top Evergreen Content
“CRITICAL MASS”
HOW TO BOOST RANKINGS ON TOP EVERGREEN CONTENT
1) PLAN & DEFINE ALL CANONICAL CONTENT2) IMPROVE THE PAGE3) INTERNAL & EXTERNAL LINKING4) CONSOLIDATE CONTENT
Aim for “Critical Mass”
NEXT WEBINAR…
The Organizational Keys to PPC Campaign SuccessPresenter: Zach Etten, Senior Search Marketing Analyst,
Vertical Measures
Learn about:• 3 fatal organization mistakes
• Campaign organization best practices
• Why proper organization = Quality Score optimization
Check out our website at www.verticalmeasures.com/webinarsfor registration information.
10Oct
11am PST2pm EST
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