Laura Fitton @pistachio
Inbound Marketing with HubSpot An end to expensive marketing fantasies…
Laura @Pistachio Fitton “Excited & geeky about where all this leads!"
@pistachio Founder
Twitter for Dummies
oneforty.com 4,000+
apps
83,000 Twitter
Readers
Less of this.
3
More of this.
4
My leads & prospects are not on Facebook. Social networking is a fad. Twitter is about what you had for lunch. LinkedIn is just for recruiting.
fantasies marketing
5
My leads & prospects are not on Facebook. Social networking is a fad. Twitter is about what you had for lunch. LinkedIn is just for recruiting.
fantasies marketing
6
FACT MARKETING
of B2B companies using Facebook have
acquired a customer
from it.
41%
SOURCE: THE NIELSEN COMPANY, NOVEMBER 2010
SOCIAL NETWORKS/BLOGS ONLINE GAMES
EMAIL PORTALS VIDEOS/MOVIES
= 1 MINUTE
US Internet users spend 3X more minutes on blogs
& social networks than on email.
8
FACT
6X Businesses with
1000+ followers get
than those with <25 followers.
more traffic
#inboundsci
SOURCE: HUBSPOT, 2011 10
LinkedIn drives the most referrals to B2B sites.
1091
1720
2517
4465
6170
8478
11968
17618
DELICIOUS
SQUIDOO
STUMBLEUPON
DZONE
*# OF LEADS IN JUNE 2010
SOURCE: LEADFORCE1, JUNE 2010 11
When I grow up I don’t want to be a
lead!
12
INBOUND MARKETING
$ $
Complicated & Confusing
Easy & Integrated
Get your Free Inbound Marketing Assessment (& a free unicorn!)
Moscone North 1416 131 305 Moscone West Level 2, Alcove 2
15
Get your Free Inbound Marketing Assessment (& a free unicorn!)
Moscone North 1416 131 305 Moscone West Level 2, Alcove 2
23
THANK YOU THANK YOU THANK YOU