Advanced Public Relations Fall 2007
Industrial & Management
Systems Engineering
Industrial engineers Industrial engineers are trained to analyze engineeringengineering and management management processes in order to make them better.
Industrial engineers solve problems, see the big picture, make decisions, act as leadersact as leaders and handle tasks efficiently for an organization.
Research• Two Focus Groups• Interviews with Department
Heads• Online Survey of Engineering
Students• Census Survey of Industrial
Engineering Students
Major Research FindingEffective communication is necessary to create awareness about the program in order to increase the quantity and quality of students.
SWOT Analysis
GoalTo use strategic objectivesstrategic objectives to
increaseincrease awarenessawareness and
positive attitudespositive attitudes of engineering students in order to
increaseincrease the number of
applicantsapplicants in the next year.
Objectives• To increase awareness and understanding
among USF general engineering students about industrial engineering.
• To increase positive attitudes among USF general engineering students about industrial engineering.
• To change behaviors among general engineering students in order to increase applicants to the IMSE program by 25 percent by January 2009.
WEBSITE
Recruitment Brochures
Informational Packet