{
Advertising Agencies & Twitter
Maziar Mahboubian@raizaM
Large Agencie
s
Small agencies
Freelancers
The Big Q
will grow more in digital ad revenue
Large ad agencies need to restructureX Fail: Lose some of digital ad space (such as
Twitter) to small agencies and freelancers Success: F500 loves since they provide
integrationSevere conditions in the economy may
influence the balance in the industry
Results
Rivalry Ad
agencies
Suppliers• Twitter• Other
social media
Customers
• F500
New entrants
• Small Agencies
• In-house• Freelancers
Substitutes
• Automation
Porter’s
Political
Economical
Societal
Technological
PEST
T
S
E
S
E
S
T
So…
Large
Agencies
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