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INFLUENCERS INTERACTIVE INC.
Social Mobile Gaming Social Media & ContentStrategic Partnerships
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i3 is founded on the idea of transforming the future of online and mobile gaming with entertainment based products designed for the sports betting, poker, and casino player and supported by a network of digital content and affiliate web properties.
WHO WE ARE
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OUR MANAGEMENT TEAMOver 100 years of experience in gambling, finance, and product innovation.
Chris NevilleFounderChris founded LifeofsportsInc. anonline poker company, which at thetime had 116 employees across 6countries (2004). LifeofsportsInc. was sold to GR88.com in 2010.
Jesse MenziesHead of International ExpansionJesse is a CEO with over 19 yearsexperience in the gambling industry. Mostrecently, Jesse headed up international opening new brands into emerging markets in Asia, India, Latin America, Europe, and Africa.
Saxon ShadforthHead of OperationsSaxon has over 25 years experience and 14as an online gambling executive. He’s livedand worked in North America, Asia Pacific, Europe and Latin America. With a background in consumer hardware/software, enterprise software, infrastructure, product strategy and delivery. He brings extensive experience managing complex ecosystems required to operate gaming brands in many categories and jurisdictions.
Andy LeeSportsbook & GamingAndy has over 20 years experience in the gambling industry. After 12 years in the City as an equity analyst, Andy joined William Hill Online as MD from 2012 to 2016, During this time, NGR grew 70% to £550m (2015). More recently he was the MD Sportsbook at The Stars Group (2018-20).
Ian MarmionSportsbook & GamingIan has worked in senior positions in the gambling industry since 2001 with Victor Chandler, bet365 and more latterly, The Stars Group, where he was Sportsbook Trading Director and where the sportsbook generated >$100m in GGR within its first four years. In between he spent 5 years as a full-time sports bettor using what he learned in the industry to take on the bookies.
Troy GrantDirector of Corporate Finance
Troy has extensive experience in investment financing, predominantly focusing on raising significant funding across global platforms and management of strategic operations. Troy is also the former CEO of Elcora Advanced Materials..
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OUR BRANDSBuilt around this new type of entrepreneur - the kind that can only be born from emerging markets, but transcends all cultures around the world. To be the man, you have to beat THE man. In a world where everyone is forced to do what “the man” says, it’s time to take life into your own hands and make it on your own rules.
We leverage strategic brand development and acquisitions to provide cross-platform content for every level of sports fan, at elite-level production quality.
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OUR MISSION
Why?To provide our customers with the opportunity to enjoy money-can’t-buy experiences with famous Influencers
How?Leveraging unique exclusive partnerships with some of the world's most highly followed celebrities, athletes and social influencers
What?Targeting millions of engaged social audience members to become gaming users in three of the largest and growing iGaming markets in the world: Canada, India & Brazil
CONVERTING SPORTS FANS TO BETTORS.A personality-driven website focusing on key individuals brought on board to place entertainment and information at the forefront of all arms of media, be it video, audio, written, and social.
Linemovement.com will serve as a hub where people are keen to interact, and have concrete opinions on said personalities and products.
NICK KYPREOS• Stanley Cup Champion (’94)
with the New York Rangers
• Started “Hockey Central At Noon” becoming the highest rated hockey show of all time
• Over 400k Twitter followers
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Our USPPartnership Agreement with DAN BILZERIAN
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Dan has an almost unprecedented Reach (>50m followers) within the premium
audience for online gambling (male, 18-34) through the fastest growing marketing
channel (Mobile & Social) where his Authentic & Aspirational lifestyle drives
Virality & Influences individuals
TURNING THE GOAT
INTO DOLLARS.
*SocialBlade November 21, 2019
Dan’s Audience
53MM Followers
30.4MM on Instagram
13.3MM on Facebook 7.4MM on Snapchat
$27B of the Global Gaming Market
USA $20B
- Dan’s #1 Fan
Market India $5B
- Dan’s #2 Fan Market
Brazil $2B
-Dan’s #3 Fan Market
The True King of Social Content & Engagement
Dan (@danbilzerian) 53MM Followers
5.22% engagement rate*
The Rock @therock 161MM Followers, .91% engagement rate
Kylie Jenner @kylie 151MM Followers, 3.06% engagement rate
Kevin Hart @kevinheart4real 81.4MM Followers, 1.85% engagement rate
Cristiano Ronaldo 190.5MM Followers, 2.64% engagement rate
VS
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1111
HealthEnthusiast
Dan is known for participating in extreme sports, lifting weights, and showing off his gains.
Fitness ICON
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PREFERRED BY KEY GENERATIONS
Millennials and Gen Z ACTIVELY seek out his
80% are 18-34 yrs old
37% 18 – 24 (IG Avg 22.3%)
43% 25 – 34 (IG Avg 36.1%)
87% are male
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INTERNATIONALLY RECOGNIZED
TOP 5 COUNTRIES: UNITED STATES | INDIA | BRAZIL | UNITED KINGDOM | TURKEY
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OUR NEAR-TERM GOALS
How We Win- Dan Bilzerian 50m+ Database, Virality- Money-can’t-buy prizes experiences- Other Influencers, Celebrities to follow- Unique social, celebrity, millennial brand
Our Winning AspirationTo provide our customers with the opportunity to enjoy money-can’t-buy experiences with famous Influencers
What We Need to Win- Customer- and data-informed decisions- Fail fast, learn quickly, continuously improve- Clarity and Competence- No “I” in team
Our Home Ground- Geography: Canada ($1bn), Brazil ($1bn), India ($5bn)- Products: US Sports, India Cricket, In-Play, F2P - Target Customers: Social & recreational, Poker X-Sell- Marketing & Distribution: Mobile- & Social-first, Unique & differentiated content
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HOW WE WIN: POKER IN INDIA CASE STUDY
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OUR PLATFORM● Responsive HTML5 and native Apps provided by Amelco
● Other Tools include: Zendesk, Optimove, Power BI, agecheck.com
● YOTI, Pushology TBC
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