Value Proposition
Value Proposition
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Value Proposition
Value
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Brand Value&Identity
CORPORATE COMMS
Brand Positioning&Development Brand Identity
Corporate Identity Guidelines
Development
Brand IdentityCorporate Campaign
Brand Product Adv CampaignMedia Planning
BRAND PRODUCT ADVBRAND
Core Concept
Value Proposition
A Company without Values and a Brand Promise that are reflectedin a precise Brand Identity is like a men without a Strong Hearth. Nobody can trust him.
Value Proposition
A Company without a Good Business Model and an Effective Marketing Strategy is like a man without the head.
If Marketing&Business is the “head” of a Company, the Brand is its “heart”. Take good care of it.Nobody will trust a person without a heart. Media, Sales Force and Customers are the “arms”of a Company, there are several important customer touchpoints, but one of the most cost-effective and consistent platforms for customer interaction is the internet. It’s the most powerful channel today.Without a strong online presence and an effective digital strategy, businesses who do not keep up with techonology tend to fall behind the competition.If a Company knows how to move in this new world it will find on his street much more chances of ten years ago. There are no borders anymore; the world is ready to listen and give you new opportunities for your business.
Brand Value&Identity
Brand Positioning&Development Brand Identity
Corporate Identity Guidelines
Development
Core Concept
Value Proposition A Company that doesn’t know
how to speak with Media and how to build a memorable presence in Events and in the life of people is like a man without an arm.He can’t exploit opportunity.
PR&EVENTSPr Concept&Management Events Planning&Management
Brand Value&Identity
Brand Positioning&Development Brand Identity
Corporate Identity Guidelines
Development
Core Concept
Value Proposition A Company that doesn’t know
how to speak with his Potential Customers and how to build a good Selling Strategy for the Sale Force is like a man without an arm. The right one.
TRADE&DIRECT MARKETING
Trade Fair Management (Stand Design and Comms Planning and Management)
BtoB &Channel marketing BtoC Marketing Planning
DIGITAL INNOVATION
WEB AND SOFTWARE DEVELOPEMENT
Web Analysis& DevelopmentWeb content development
Client-side/server-side scriptingWeb server and network security
configuration Web 2.0 Interaction Design
User Experience Testing and Analysis
SEO&SEM
Value Proposition
A Company that doesn’t use Digital Technological Innovation today and doesn’t build his presence online with attention and competence is like a man that can’t use the main functions of his body to survive.
DIGITAL MARKETING
Digital PR PlanningWeb Marketing Planning
New Media&Search Marketing
Social Media MarketingViral Marketing
Community ManagementBlogging
Storytelling
iOS and Android APP Concept
APP DEVELOPMENT
Value Proposition
A Company that doesn’t implement Digital Activities and a Social Network Presence is like a man without legs. He can’t run neither normally walk anymore.
Value Proposition
A Company that doesn’t exploit the opportunities of a world that is more and more interconnected,will not grow in the future.
Value Proposition
Value Proposition
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LET’S!Analyse Worldwide Market and Competitors, Define your Business Model,
Write your Trade Marketing Plan, Find Partners, Plan your Marketing Activities.
LET’S!Define your Values and Your Brand Promise, Define your Brand Positioning
and Your Brand Identity, Write rules and Guidelines for your Company Image, Be creative, build your Brand,
Advertising will help you to reach your business goals.
LET’S!Plan a Strategy your Selling Force can easily use to sell products,
Train your Sale Force, Produce Marketing Materials, Get Feedback, Measure Results, Buid a meritocratic system for your Selling Force, Communicate with your Potential Custumers
throught your Selling Force.
LET’S!Find a good concept and the core news for your campaign, Write a good press release,
Plan how to involve Bloggers, Design your Media Kit and your Web Press Room, Organise contacts and Start to manage the Campaign, Measure Results.
Find a Good Concept for your event, the right Location and Contact People, Schedule an Agenda, Contact Performers, Professionals, Catering Services, Music Djs,
Build the event website and make a Social Media Planning, Spread the Event Memories in the net.
LET’S!Open your Social Accounts, Plan your Social Activities, Make Facebook Adv Campaigns, Build your
Reputation Online, Learn how to use Twitter in an effective way, Increase the Ranking of your Website and Link it to your Social Accounts, Use Google Ads and Analytics,
Use Digital Pr Platforms, Manage your Social Communities and use Blogging and Microblogging, Listen to People Feedback, Measure Results , Find Viral Concepts to spread your Brand in the Network,
and never forget that people is usising Smartphones more and more, Build your App!
LET’S!Develop a Worldwide Strategies, Find New Markets for your Products/Services,
Develop an International Network, Find new Partners, Open Blogs in your Target Countries Languages, Make International Pr Campaigns and Start Exporting!
LET’S!Plan your presence in the Web, Define your Goals, Project the Structure of your Website,
Design a Main Web Site/Platform, Write Contents, Develop the Web Site, Think about Security and Back End Management, Test your Platform,
Improve your Ranking in Google
Brand Positioning&Development Brand Identity Corporate Identity Guidelines DevelopmentCorporate Communications Corporate&Product Adv Campaign
Business Model ConceptBusiness PlanMarket Research&AnalysisMarketing CommunicationStrategy&Planning
Pr Concept /Presse Release Bloggers ConceptMedia Kit DesignWeb Press Room Design Pr Campaing PlanningEvent Concept&ImageEvent Agenda&OrganisationEvent Web siteSocial Network Planning
Trade Marketing PlanningMarketing Materials Fair ManagementStand Design Comms Materials FairsDirect Marketing Direct Mailing
Web 2.0 Interaction Web 2.0 Responsive Design Web Analysis&DevelopmentWeb content developmentE-Commerce PlatformClient-side/server-side scriptingWeb server configurationNetwork security configuration User Experience Testing&AnalysisSEO&SEM
New Media PlanningSocial Media MarketingSearch MarketingDigital PR PlanningWeb Marketing PlanningViral Marketing Community ManagementBloggingStorytellingiOS and Android APP Concept
International MarketingInternational Project ManagementInternational Trade DevelopmentIntercultural CommunicationsInternational Pr Management
MARKETINGBUSINESS
INTERNATIONAL DEVELOPMENT
DIGITAL MARKETING
DIGITAL INNOVATION
TRADE&DIRECT MARKETING
PR&EVENTS
BRAND&ADV
If Marketing&Business is the “head” of a Company, the Brand is its “heart”. Take good care of it.Nobody will trust a person without a heart.
A Real Organic Vision of Business.
A Human Graphic Interpretation of Companies.
michelamichieli.com
michelamichieli.com
michelamichieli.com
michelamichieli.com
michelamichieli.com
michelamichieli.com
michelamichieli.com
michelamichieli.com
Marketing Communication Consultant - Digital Innovationmichelamichieli.com
HEAD
HEART
LEFT ARM
RIGHTARM
BODY
Part of the Body functions.
LEGS
SOUL
Michela Michieli
Let’s visit my website! michelamichieli.comWrite me at [email protected] connect with my social Accounts(like Facebook, Twitter, Google+, Pinterest and Linkedin)!
You will easily find me looking for Michela Michieli and my logo.I post pictures and write about:Innovation, Social&Economics Worldwide, Advertising Excellence in The World Marketing Case Histories, Start Up Awards, Design&Architecture, Art, Photography and other interesting subjects!
Copyright © Michela Michieli | Mail - [email protected] | Skype - michelamCopyright © Michela Michieli
Value Proposition
Trade Fair Management (Stand Design and Comms
Planning and Management)
BtoB &Channel marketing BtoC Marketing Planning
INTERNATIONAL BUSINESS DEVELOPMENT
HEAD
SOUL
RIGHT ARM
LEFT ARM
HEARTH
BODY
LEGS
Value Proposition
Trade Fair Management (Stand Design and Comms
Planning and Management)
BtoB &Channel marketing BtoC Marketing Planning
INTERNATIONAL BUSINESS DEVELOPMENT
HEAD
SOUL
RIGHT ARM
LEFT ARM
HEARTH
BODY
LEGS
Copyright © Michela Michieli
OBIORGANIC BUSINESS
INTERPRETATION
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