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Page 1: Infographic: Marketer and Audience Insights on Social Media Worldwide

See how the continued growth of social media is fueling a fundamental change in the way marketers leverage audience engagements... SOCIAL

MEDIA

DID YOU KNOW?

AUDIENCE INSIGHTSIncreasingly used as a trusted source of

insights, information & opinion

TOTAL TIME ON SOCIAL MEDIA

20%30%

PC

MOBILE

2

CONSUMERS SPEND MORE TIME ON SOCIAL THAN ANY OTHER SITE CATEGORY 2

Experience with TECH COMPANIES on social media has IMPROVED THE FOLLOWING:4

BRAND ADVOCACY

46%

46%

45%

41%

38%

26% $

Overall satisfaction with company

Willingness to recommend company

Likelihood to purchase from company

Customer service experience

Feelings of brand loyalty towards company

Level of spend with company

3

SOCIAL ENGAGEMENTAverage hours per visitor

around the world

LATIN AMERICA

MIDDLE EAST & AFRICA

EUROPE NORTH AMERICA

ASIA PACIFIC

7.6

7.2 7.0

6.4

2.9

++++++

+

MARKETER INSIGHTSSocial media investment increases

to maximize engagement

WHAT’S DRIVING

INNOVATION:

Audiences spend an increasing amount of

time on social media

Audiences increasingly rely on social users

(peers & experts) as trusted sources

of information

1: STATE OF MEDIA: THE SOCIAL MEDIA REPORT 2012 (NIELSON)

2: NIELSEN AND NM INCITES 2012 SOCIAL MEDIA REPORT

3: COMSCORE MEDIAMATRIX 2011

4: IDG RESEARCH SERVICES 2012

5: EMARKETER REPORT AUGUST 2012

6: GARTNER’S 2013 US DIGITAL MARKETING SPEND

7: 2012 SOCIAL MEDIA & EVENTS REPORT BY AMIANDO 8: 2013 NIELSON PAID SOCIAL MEDIA ADVERTISING REPORT

9: SOCIAL MEDIA EXAMINER: 2013 SOCIAL MEDIA MARKETING REPORT

When driving marketing success

social media marketing is

considered nearly as important as the corporate website

+

#1 #2

CORPORATE WEBSITE & DIGITAL ADVERTISING

SOCIAL MARKETING

MARKETERS PLAN ON INCREASING USE OF KEY SOCIAL MEDIA PLATFORMS

Massive amounts of real-time

social data is being created

6

78%Event organizers plan to

increase their use of social media in the future7

8

$Advertiser outlook for

PAID SOCIAL MARKETING

BUDGETS

64%

34%

2%

INCREASE

STAY THE SAME

DECREASE

69% 66% 64%9

3

5

1

29%of APAC use

social media on a daily basis to learn more

about...

brands

products

services

LATIN AMERICA

33%

10%

9%

30%

18%

ASIA PACIFIC

MIDDLE EAST/ AFRICA

EUROPE

NORTH AMERICA

% OF SOCIAL NETWORKERS AROUND THE WORLD

(APAC)

SOCIAL NETWORK USER GROWTH

APAC WORLDWIDE

2010

2014

31%27%

15%12%

APAC has a HIGHER user growth rate than the REST OF THE WORLD

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