Marketers need DAM to simplify and accelerate the development and distribution of their content.
Especially when combined with billions of digital distractions and
entertainment options.
Marketing technology is supposed to help, but disconnected apps are
creating their own problems.
Connecting content with channels and touchpoints is a nearly
impossible juggling act.
1800s
1920s
1940s
1950s
1970s
1980s
1990s
2000s
2010s
Telephones1876
Public Radio1922
Television1941
Cable TV1948
Videotape1956
Color TV1950
Email1971
Online shopping
1979VCR1976
HBO1972
MTV1981
AOL1985
Blockbuster1985
Chatrooms1988
Google1998
Text messages
1993Yahoo!1994
Amazon.com1995
AIM1997
Mobile phones
1996Netflix1997
Pandora2000
LinkedIn2002
iTunes2003
Myspace2003
Skype2003
Facebook2004
Podcasts2004
YouTube2005
Twitter2006
Smartphones2007
Tumblr2007
Words with Friends
2009
Angry Birds2009
WhatsApp2009
Angry Birds
2009
Angry Birds
Instagram2010
Pinterest2010
Snapchat2011
Candy Crush
2012
Periscope2015
VR2015
Marketers are struggling to keep their heads above water as they are forced to create content for more and more channels.
And the lifespan of new content is getting shorter and shorter.
Is marketing technology hurting more than helping?
Marketers are struggling to use new technology to produce and distribute
engaging content.
Marketing technology quickly solved lots of little problems, but created an even bigger one along
the way: these ad hoc systems are content hungry.
The supercomputer we carry in our pockets is
largely to blame.
Today, your cell phone has more computing power than NASA had back in 1969 when it placed two astronauts on the moon.
Attention spans are shrinking.
500%The expected growth rate for web content by 2021!
2011
100 350 425 947 1,876 3,874
2012 2013 2014 2015 2016
2000 2002 2004 2006 2008 2010 2012 2014 2016
14
8
7
SECO
ND
S
YEAR
9
10
11
12
13
COMPUTERS HAVE GOTTEN SMALLER AND MORE POWERFUL.
1946 1972 1988 2006 2016
ENIACFills a room
0 MHz
Atari PongFills a corner
3 MHz
Compaq DeskproOn your desk
20 MHz
First MacBookIn your briefcase
667 MHz
iPhone 6S PlusIn your pocket
1,840 MHz
MH
z
CONTENT CHANNELS
DAM
Websites
E-commerce
Training
CRM
Social Media
Video
Advertising SEM
Ad
Ad
THE NUMBER OF MARTECH SOLUTIONS
HAS GROWN
3,800% SINCE 2011.
8sec
12sec
2,500
2,000
1,500
1,000
500
0
VIDEO CONTENT
HO
UR
S
BLOGCONTENT
PINTERESTPINS
FACEBOOKPOSTS
TWITTERPOSTS
3 months
2 days 5 hours 2.8 hours
37 days
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