Transcript
Page 1: Information architecture testing - OZIA 2008 presentation

Testing your wayto a greati n f o r m a t i o na r c h i t e c t u r eanother

Why you should try tree and page testing

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enable people toproduce better

designs by making iteasier to interact

with end users

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rock and a hard

p l a c eacceleration

m i s s i o ni m p o s s i b l eaccelerate

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Acceleratef a i l u r eaccelerate

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Design information architecture Release

time

Design ReleaseTest Design Test Design Test

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Card sorting open

closed

Tree and pagetesting

genera

tive

evalu

ati

ve

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tree of items(sitemap)representativetasksfind the rightdestination

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Yes, I’d find it here

No, I’d back up andlook elsewhere

I give up

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Should I buy a Canon camera? Are they the best?I want to find the best broadband plan for my needsI'm looking to buy a cordless drill. Which one is best?Is a heat pump right for me, and which brand should Ibuy? Glucosamine supplements - should I take them?How do I choose a good nursing home for mymother? Which electricity company is going to becheapest for me? Health insurance - do I need it,and what policies are best? I need a new mobilephone - which one should I buy? W h i c hsupermarket is cheapest? Are there any goodwhite wines under $15? LCD or Plasma TVs -which one should I buy? Which highchair is bestfor my child?

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79% success

AppliancesHome entertainmentHealth & beauty

specific is goodevil attractorsmembers vs not

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Generate IATest the IA

Design pagesTest page

layout

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