Inside Their Hearts, Inside Their Minds
Marketing With Youth Doyle Buehler
Inside Their Space
The Millenials (b>1980)• More money• More influence• More information• More options• More pressure to succeed• More savvy• More elusive• More in control
The Youth Lifestyle Menu - subcultures
Riders
Hamptons
Urban
Youth Facts:
What We
Really Know
Youth Fiction – what we think
we know
Cool is NOT Cool unless self-expressed
Create the culture– Immerse yourself and your company– Market with emotions– Falling in love with you– Resonate with their desires
Get in their Think Space• Their Environment– TV– Movies– Social media– Magazines
• Their Experience– Events & parties– Speak with them– HIRE them!
10 Simple Rules For Marketing with Youth
• Appeal to diversity and lifestyle
• Be tech savvy• Communicate the
benefits• Embrace parental co-
purchasing dynamic• Roll out the red carpet• Speak honestly• Engage peer leaders• Celebrate the small stuff• Recognize their
individualism• Thank them
Mark Twain: Twenty years from now you will be more disappointed by the things you didn't do than by the ones you did do.
Explore. Dream. Discover.
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