INSIGHTS INPAID SOCIAL: WHAT YOU NEED TO KNOW IN 2016
Jamie Pitman, Head of Contentand Social Media, White Hat Media
T: @jamiecpitman
#whmdigital
THE RISE OF INFLUENCER MARKETING
‘MOBILE FIRST’ IS NOW STANDARD THINKING
‘STICKY’ ECOMMERCE
PRIORITY PLACEMENTS
FACEBOOK INSTANT ARTICLES
INSTAGRAM ADS GROWTH
Image source: @recode / brand networks
WHERE WE’RE GOING
MESSAGING APP ADVERTISING
BETTER ATTRIBUTION
VIDEO KILLED THE PHOTOGRAPHY STAR
THE GIF THAT KEEPS ON GIVING
USER-GENERATED CONTENT ADS
USING MOODS TO TARGET ADS
REAL-TIME ADVERTISING
2016: YEAR OF THE TWITTER ALOGRITHM?
More ads in messaging apps
Better attribution of social media to ROI in marketing funnels
More powerful ads localisation
Increasing importance and popularity of video content
Virtual reality advertising to come home
Live streaming to come into its own
More, and better GIF ads
Ads featuring user-generated content
Ads targeted to users’ moods
More real-time advertising
…and maybe the dreaded Twitter algorithm!
PAID SOCIAL IN 2016
Thank youfor reading!
@jamiecpitman
#whmdigital