Intangible assets: Creating transferrable value

Is value locked in founder’s head?

Systematize owner’s skills

Duplicate success

Capture lifetime value of client relationships

Intangible Assets:

I. Future value of key account relationships

II. Business processes

III. Brand value

Transferrable value: i. Key Accounts

Quantify add-on contract value

Access to ALL stakeholders

New assignments secured at the top?

Transferrable Value: ii. Biz processes

Founder’s “magic” duplicated

Proven processes

Successor(s) empowered

Transferrable value: iii. Brand

Online measures & presence

Quantify reach & brand recognition

(It’s not your website)

catherine@HuntNewBiz.com

If you were hit by a bus ....

Are client relationships secure?

Is business value quantifiable?

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