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Page 1: Integrating interactive PR with traditional campaigns

Interactive Consumer PR

Learnings from a recent campaign

Page 2: Integrating interactive PR with traditional campaigns

Product

Page 3: Integrating interactive PR with traditional campaigns

Tactics

Buzz / seeding

Features

Reviews

Page 4: Integrating interactive PR with traditional campaigns

Buzz

Short List front page

London Paper trailer

Loaded trailer

http://www.shortlist.com/
http://londonpaper.viralvideochart.com/youtube/call_of_duty_5_world_at_war_full_debut_trailer_hq_hd?id=QB9ApSJ9nJo
http://www.loaded.co.uk/blog/index.php?blog=6&title=call_of_duty_world_at_war_exclusive_trai&more=1&c=1&tb=1&pb=1
Page 5: Integrating interactive PR with traditional campaigns

Features

Short List front page

Short List feature

Loaded feature

http://www.shortlist.com/
http://www.shortlist.com/gaming/article/call-of-duty-burning-hot-videos
http://www.loaded.co.uk/blog/index.php?blog=6&p=468&more=1&c=1&tb=1&pb=1
Page 6: Integrating interactive PR with traditional campaigns

Reviews Short List gameplay

Loaded review

FHM review

http://www.shortlist.com/gaming/article/call-of-duty-clip
http://www.loaded.co.uk/games/call-of-duty-world-at-war/762
http://www.fhm.com/site/content/article.aspx?id=54534
Page 7: Integrating interactive PR with traditional campaigns

Learn

Story

Multiple formats

Seed

Share

Page 8: Integrating interactive PR with traditional campaigns

Story

Page 9: Integrating interactive PR with traditional campaigns

Multiple formats

Page 10: Integrating interactive PR with traditional campaigns

Seed

Page 11: Integrating interactive PR with traditional campaigns

Share

Page 12: Integrating interactive PR with traditional campaigns

Do


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