Intelligent AddressingTo Achieve
100% Mail Integrity
National Postal ForumAnaheim, CA
May 18th – 21st, 2008
Jim WilsonAddress ManagementUnited States Postal Service®
QUALITY ADDRESSING PROFESSIONAL QUALITY ADDRESSING PROFESSIONAL CERTIFICATECERTIFICATE
This session This session qualifies as one of qualifies as one of the four Addressing the four Addressing sessions, in addition sessions, in addition to the Tuesday, May to the Tuesday, May 2020thth General Session General Session needed for theneeded for the Address Quality Address Quality Specialist Certificate!Specialist Certificate!
15 Presentations 15 Presentations focusing on Intelligent focusing on Intelligent MailMail
See Page 20 of the CatalogSee Page 20 of the Catalog
7 Presentations 7 Presentations focusingfocusingon Direct Mail and the on Direct Mail and the EnvironmentEnvironment
See Page 21 of the See Page 21 of the CatalogCatalog
Announcing 2 New SymposiumsAnnouncing 2 New Symposiums
Today’s Session
Understanding 100% Address Integrity
Why It’s Important For Mailers, Customers, And The USPS®
How The Lack Of Address Integrity Affects The Delivery Of Mail – Including Yours!
The Top 5 List • Things You Need To Know About To Help You
Achieve 100% Address Integrity
Defining 100% Address Integrity
It’s A Complete Address
It’s A Correct Address
It’s A Current Address
Defining 100% Address Integrity
It’s A Complete Address• DMM® 602.1.4.1
A complete address has all the address elements necessary to allow an exact match with the current USPS® ZIP+4® Product to obtain the finest level of ZIP+4 code for the delivery address. A complete address may be required on mail at some automation rates.
Defining 100% Address Integrity Elements Of A Complete Address
• Addressee name and/or firm name where applicable.
• Private mail box designator and number - PMB 300 or #300
• Urbanization name (Puerto Rico only)
• Street name and number• Including pre-directional, suffix, and post-directional values• Rural / Highway contract route and box number - RR 5 BOX 10• Post office box number - PO BOX 458
• Secondary address unit designator and number - APT 202, STE 100
• City and state
• Correct 5-digit ZIP™ Code or ZIP+4® code
Defining 100% Address Integrity
A “Conservative” Estimate Is That Each Year, 2.2 Billion Mailpieces Are Delivered Without Complete Address Information • Requires Carrier’s Personal Knowledge• Additional $160 Million USPS® Cost
An Additional 1.2 Billion Mailpieces Lack Complete Address Information And Have To Be Returned Or Disposed• Additional $185 Million USPS Cost
Defining 100% Address Integrity
It’s A Correct Address
What’s The Difference Between A “Complete” And A “Correct” Address?• A Complete Address Is An Address That
Matches To The USPS® ZIP+4® Database• A Correct Address Is The Officially-
Designated Representation Of The Address• Includes Locally Preferred Address Formats
Defining 100% Address Integrity
Complete Versus Correct Addresses
Complete: 1095 Reams RdBells TN 38006-3711
Correct: 1095 Oak Crest Farms RdBells TN 38006-3711
Local Addressing Authority Officially Changed The Street Name
Defining 100% Address Integrity
Complete Versus Correct Addresses
Complete: RR 1 Box 2085
East Machias ME 04630-4059
Correct: 1 Bryant LN
East Machias ME 04630-4059
9-1-1 Address Conversion• USPS® Policy Is To Deliver To Original Address
For One Year Following Conversion
Defining 100% Address Integrity
It’s A Current Address• Is Your Customer Still Residing At This
Address?• Census Bureau Indicates 14% - 15% Of
Americans Move During A One Year Period• USPS® Processes Over 45 Million Changes-of-
Address Annually• A Typical Address List Deteriorates At An
Average Rate Of 1.25% Each Month
Defining 100% Address Integrity
It’s A Current Address• Do You Know Whether The Address Is
Vacant Or Not?• Studies Indicate That Mail Sent To Vacant
Addresses Accounts For 6.5% Of All Undeliverable-As-Addressed Mail
Defining 100% Address Integrity
It’s A Current Address• Have The Addressing Components
Changed Or Does USPS® Data Indicate They Are Going To Change?
• 9-1-1 Addressing Conversions• 400,000 Annually
• Annual ZIP™ Code Changes• 24 ZIP Codes Added Or Realigned In June 2008• 178,000 Addresses Affected
Address Quality Improves Mailer’s Business Efficiency • Enhances The Cross-Functional Uses Of
Address Information
The Address Shown On Your Mailpiece Is Your Customer’s First Perception Of Your Attention To Quality• What Impression Are You Conveying?
Why 100% Address Integrity Is Important!
Mail Bearing A Complete, Correct, And Current Address Is More Accurately Delivered • Protects Customer Privacy
Mail With An Address That Is Complete, Correct, And Current Reduces Customer’s Receipt Of Unwanted Mail• Helps Improve Customer Perception Of Mail As
Effective Communication
Why 100% Address Integrity Is Important!
Strategic Transformation Plan • Postal Service™ Goal To Cut Cost Of Processing
Undeliverable-As-Addressed (UAA) Mail In Half By 2010
Improving Address Quality Enables More Efficient Automation Processing
• 1% Improvement In Delivery Point Sequenced Mail Volume Saves $70 Million/Year
Getting To 100% Address Integrity Depends Upon Mailers And Postal Service Working Together To Achieve The Goal!
Why 100% Address Integrity Is Important!
FY04-FY08 UAA Volumes / CostsFY04-FY08 UAA Volumes / Costs
FY04 FY08Vol
(Billions) Cost
(Millions)Vol
(Billions) Cost
(Millions)
Forwarding 1.985 $ 422 1.789 $ 326
Return-To-Sender
1.603 $ 822 1.436 $ 727
Waste 6.135 $ 270 6.851 $ 365
Other $ 343 $ 221
Total 9.724 $ 1,856 10.076 $ 1,639
Total Addresses Processed: 336 Billion
Total Addresses ZIP+4® Coded: 317 Billion 94.43%
Total Addresses ZIP+4 Coded That DPV® Confirmed:
304 Billion 95.89%
Percentage of Total Addresses Processed That DPV® Confirmed:
90.55%
Total Addresses ZIP+4 Coded To Building Addresses Needing Apt/Ste
45 Billion
Total Building Addresses With A Bad or Missing Apt/Ste Number
11.7 Billion 26.14%
Average Mailing List Address Quality
When The Address Was:The Mailpiece Was Typically
Delivered Returned Forwarded
ZIP+4® Coded And Delivery Point Validated
92.11% 5.48% 2.41%
Not ZIP+4 Coded Because Address Information Could Not Be Determined
67.79% 27.93% 4.28%
More Likely to Be:( Less Likely To Be: )
( 26.4% ) 409.7% 77.6%
Address Quality Affect On Mail Delivery
When The Address Was:The Mailpiece Was Typically
Delivered Returned Forwarded
ZIP+4® Coded Without A Valid Apt/Ste Number
60.34% 31.43% 8.23%
ZIP+4 Coded With A Valid Apt/Ste Number
83.00% 11.98% 5.02%
Improvement / (Reduction) When Valid Apt/Ste Number
37.6% ( 61.9% ) ( 39.0% )
Apartment Address Quality Affect On Delivery
Top 5 Things You Should Know To Achieve 100% Address Integrity!
CASS™ CASS™
Address Element CorrectionAddress Element Correction
NCOANCOALinkLink®
Intelligent MailIntelligent Mail®® – OneCode ACS – OneCode ACS™™
ANKANKLink™Link™
Getting And Keeping Your Addresses Complete, Correct, And Current
CASS™ System• Use The DPV® Data To Validate
Accuracy Of Street Numbers And Apartment/Suite Numbers Before You Add Records To Your Address Files
• Update Your Address With The Correct Address Format
Getting And Keeping Your Addresses Complete, Correct, And Current
CASS™ System• Perform Regular CASS Processing To
Keep Your Addresses Updated• Identify Addresses That May Be Vacant
Before You Mail• Ask Your CASS Vendor About How You
Can Get The Vacant Table Today!
Now Availa
ble!
What To Do With The Leftovers? Address Element Correction (AEC)
• Send Any Addresses That Can’t Be Matched Using CASS™/DPV® To USPS® For Correction
AEC• Advanced Address-Matching Based On USPS-
Developed Algorithms
AEC II® • Addresses Sent To Local Delivery Office For
Manual Correction
Correct Customer Addresses That Have Moved Before You Mail
Catch Any Additional Customer Moves After You’ve Mailed
Identify Other Reasons That An Address May Be Undeliverable
Keeping It Current
NCOALink®
Change-of-Address Updating Tool
147147160+160+Condensed to 5-GigabytesCondensed to 5-GigabytesCondensed to 5-GigabytesCondensed to 5-Gigabytes
Million Change-of-Address RecordsMillion Change-of-Address Records Million Change-of-Address RecordsMillion Change-of-Address Records
NCOALink® is a Secure Dataset Containing Change-of-Address Data For Customers Who Have Moved
• 60 Million Records in 18 Month File• 160 Million Records in 48 Month File
Using NCOALink Allows Mailers To Update Their Customer Addresses Before Mailing
Keeping It Current
Mailers Can License NCOALink® Data For Use Within Their Business / Mail Processing Environment
Commercial Address-Hygiene Software Vendors Have Developed Standard Interfaces To NCOALink Data
Keeping It Current
Don’t Need Customers New Addresses But Don’t Want To Send Mail If The Customer Isn’t There?
Use ANKLink™ To Enhance Your Knowledge!• “Alice Doesn’t Live Here Anymore” • Identifies When A Customer Has Moved
But Doesn’t Give New Address
Keeping It Current
Do You Know If Your Mailpiece Was Delivered?
OneCode ACS™ Can Help!
Harness The Power Of The Intelligent Mail® Barcode To Know If Your Mailpiece Has Been Forwarded, Returned, Or Disposed• Obtain New Address Information For
Customer’s That Have Moved• Identify The Reason Why A Mailpiece Was
Undeliverable
FROM THIS
TO THIS
Keeping It Current
Rates Effective May 12th, 2008
OneCode ACS™First Two Notices
Additional Notices
First-Class Mail® .06¢
Standard Mail ® .03¢ .18¢
Traditional ACS™ All Notices
First-Class Mail .08¢
Other Classes .25¢
FREE!
It Is Important To Everyone In The Mailing Industry To Make Mail Effective
Accurate Addressing Improves Mail Delivery And Helps To Keep Postage Costs Down
Your United States Postal Service® Provides Many Products And Services To Assist You In Achieving 100% Address Integrity!
100% Address Integrity Is Achievable!
The Mail Moment
www.usps.com/ncsc ribbs.usps.govribbs.usps.gov
1-800-238-3150
Your Postal Customer Council® Is Also A Great Resource For Information!
For More Information
Customer SupportCustomer Support
Quality Addressing TrackQuality Addressing Track
MondayTools & Techniques that Make the Case for Address QualityTools & Techniques that Make the Case for Address Quality
Ruth Jones/Gary Seitz - Period 5, 10:00 - 11:00am - Room 212AB
What are “Bad” Addresses & What to do With ThemWhat are “Bad” Addresses & What to do With ThemCharles Hunt/Kevin Conti - Period 6, 11:15am - 12:15pm - Room 212AB
TuesdayMove Update – How to Keep in Touch With Moving CustomersMove Update – How to Keep in Touch With Moving Customers
Audrey Conley/Adam Collinson - Period 10, 10:00 - 11:00am - Room 212AB
Intelligent Addressing to Achieve 100% Mail IntegrityIntelligent Addressing to Achieve 100% Mail IntegrityJim Wilson/Eric Houger - Period 11, 11:15am - 12:15pm - Room 210AB
How Government Agencies use Address Quality to Better Serve the How Government Agencies use Address Quality to Better Serve the CommunityCommunity Gail Milton/Mike Sexson - Period 13, 3:15 - 4:15pm - Room 212AB
WednesdayThe ROI of Address QualityThe ROI of Address Quality
Charles Hunt/Chris Lien - Period 16, 2:15 - 3:15pm - Room 212AB
Stump the Experts with Your Un-codable UAA MailStump the Experts with Your Un-codable UAA MailJim Wilson/Alice VanGorder - Period 17, 3:30 - 4:30pm - Room 212AB
QUALITY ADDRESSING PROFESSIONAL CERTIFICATEQUALITY ADDRESSING PROFESSIONAL CERTIFICATE Knowledge QuestionsKnowledge Questions
1. The Definition Of 100% Address Integrity Refers To Addresses That Are Complete, Correct, And Current? True/False
2. There Is No Way To Determine If An Address May Be Vacant Except To Send A Mailpiece To The Address And See What Happens? True/False
3. The Quality Of The Address Used On A Mailpiece Has No Affect On The Delivery Of The Mailpiece? True/False