CRAFTFAIR
Social ShoppingBy
Savitrii (Kiki) Rizki@savrizki
* * *
November 9, 2011
For SocMed100: Social Media in Business
PCE
FAIR
CRAFT
Content Mix
F-Commerce|Introduction
Four Types|Table
Spotlight|Complete Selling, Payvment
SWOT & Recommendations|Q&A
FAIR
CRAFTFCOM 101: Introduction to F-Commerce
F-Commerce: (n.) The art of selling through Facebook.
Four Types
Biggest brands sell directly. (by fans)
36m
26m
29m
Evidence 1 Evidence 2 Conclusion
F StoresConversion3%
Web StoresConversion3.4%
Already a viable retail platform
76% of retailers plan to use F-Commerce
24% have not Industry adoption is accelerating
50% of mobile internet traffic
44% plan for FB product launches
Future-proof retail
FAIR
CRAFT
Complements• Separate
channels• Not
replacements
Comparisons to E-Commerce
2-way conversation• Start a poll
with friends
• Creates advocates
Free from Facebook• Uncluttered
by Facebook Ads
F-Commerce
E-Commerce
FAIR
CRAFT
Overview of F-Commerce Types
Facilitated On-site
Fb Initiated Selling iFrames v. Fb Apps
Amazon’s “Tap into your Friends”
JCPenny Lady Gaga
Social plug-ins (8)(i.e. the Like button)
Storefront on Facebook
520 v. 760 pixels
Browse on Facebook
Simple: iFrames - create & maintain own content
Redirect to site More difficult: Apps , also expensive
FAIR
CRAFT
Complete Selling
The fourth branch of F-Commerce & certainly the most interesting
FAIR
CRAFTComplete Selling
Never takes user away from Facebook Select products, delivery options, pay & share without interruption Tools: 8thBridge, Payvment
What is it?
Example: Delta Airlines ticket sales
Example: Mark.Girl makeup
FAIR
CRAFT
Payvment
60,000 active sellers | 80% of F-shopping | Palo-Alto based “Truly social – Not a copy of E-commerce”
MissionPayvment is the #1 social commerce platform on Facebook. Our goal is simple: to connect people, products, and conversations in new ways to reinvent online shopping.
FAIR
CRAFTComplete Selling with Payvment
Store front: Set up shop, upload products with no fee. Fb & Payvment doesn’t take a cut of sales revenue
Mall: Pulls together individual shops for one-time checkout
• Like Amazon! Discovery, recommendations, intro to small boutiques
Upgrades $29.99/month: Analytics
dashboard, schedule posts, coupon codes
Payvment Platinum: Custom, automated promotions
FAIR
CRAFT
Recommendations
S OW TStrengths• Social
reinforcement
• Facebook is expected to reach 1 billion users
Opportunities• 48% of
millenials (aged 20-33) want to the opportunity to buy directly from Fb
Weaknesses• Slow page
loads• Smaller
page size due to ads & navigation
Threats• Privacy &
Facebook’s flawed reputation
• A browser tab away
Target Millenials• F-commerce
developers should target millenials’ favorite companies
Facebook R&D• Make pages
load faster • Delete ads
or hide options
Good Design• Good design &
incentives to stay on Facebook
• Educate users on privacy changes
Analysis
Strategies
Perfect & Promote• Drive FB
users to F-stores
• Complete selling
• Use Payvment
FAIR
CRAFT
References
Web Pages
1. Mashable.com - Facebook Commerce Guide: http://on.mash.to/nJtDP1
2. Fastcompany.com – Facebook Commerce is the New Black: http://bit.ly/qVKeDl
3. Payvment.com - http://www.payvment.com/
4. Facebook.com Developer’s Page - http://developers.facebook.com
5. SocialCommerceToday.com - F-Commerce Statistics Roundup: http://bit.ly/sCeunj
6. PracticalECommerce.com – Social Media: Selling on Facebook: http://bit.ly/aTs6M3
7. VentureBeat.com – Facebook Approaches a Billion Customers: http://bit.ly/oUBoqq
8. WWD.com – Talking F-Commerce with Payvment: http://bit.ly/pKUtuY
FAIR
CRAFT
Thanks for Listening!
Enjoy the next presentations and have a restful evening!
FAIR
CRAFT
Shopping is Social Again!
Questions Anyone?