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Introduction to Design,Photography &Videography
Prepared by Leong Hong Wee
Course Objective! To be able to use basic features of the sof tware
introduced
! Able to apply the technical skill sets taught
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Course Outline
! Introduction to Photoshop! Automation and Batch Processing in Photoshop! Basic Photography and Camera Operations! RAW Processing! Videography
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Adobe Software
! Adobe Photoshop CS3 and above
! http://www.adobe.com/mena_en/products/photoshop.html
! Trial Version for 30 days
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Introduction to Photoshop
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Different Ways in Photoshop
VS
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The Outcome
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Interface
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Starting New
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Concept of Composition
! Stickers and Stamps! Scissors and Erasers! Pencils and Paintbrush! Rulers!
Mix and Match the rightstickers and stamps
to create the perfect
collage
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Layers
Top of the Pile
Bottom of the pile
Transparency
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Move Tool
Marquee Tool
Lasso Tool
Magic Wand Tool
Crop Tool
Eyedropper Tool
SelectionTools
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Clone Stamp Tool
Eraser Tool
Background Tool
Blur/Sharpen/Smudge Tool
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Dodge
Burn
Sponge
Manipulation of Colour Tones
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Pen Tool
! Can be use to
! 1) Draw a path! 2) Draw a shape! 3) Make a selection
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Magic Wand
Pen Tool
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Font Font StyleFont Size
Distance
betweenParagraphs
Distancebetween
Letters
Stretching
Elevation fromparagraph Line
Text Tool
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Shape tool! Working with Shape
Vectors Versus Image files
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Delete Layer
New Layer
Group/Folder
Adjustment
Masking
BlendingOptions
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Blending Options
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Masking
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Adjustment Layer
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Free Transform
! Control + T (Windows) or Command + T (Mac)! Edit > Transform
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Filters
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File Formats
! .jpeg - Standard Image format! .PSD - Photoshop Editable File! .png - Photoformat with Transparency! .PDF - Universal Document format
Saved in .png FormatSaved in .jpeg Format 27
Automation and Batch
Processing in Photoshop
! Processing of thousands of similar files by using mastertemplate file
! Faster and more efficient
! Usage Certificates & Testimonials
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My Experience
Testimonial_Sample.PDF
Approximately1021Testimonial to be done out
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Conversion to PSD
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Save As .CSV File35
Automation with Image Files
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What to do with the PSD
Generated ???
File size is bigger Not feasible send to others
for review
Tedious to save one by onemanually to PDF using
Photoshop.
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Photoshop Actions
! Similar to Microsoft Excel Macro/ Visual BasicFunction or MATLAB Script
! Record users action and repeat the set action over abatch of files.
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Actions in
Photoshop
! Photoshop > Window > Actions
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Step 1 Tell the program to open up a PSD file from a specific
folder
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Step 2 Make Any adjustments you need for the PSD
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Step 3 Tell the program that you want to Save the File as a PDF
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Step 4 Close the original file and Stop the Action.
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Thats it for Design!
End of First Part
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Introduction to Photography! Closely linked to Design and Videography
! Camera gears and operations
! Photo processing using photoshop
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Camera Body
DSLR/DSLT
$500 - $ ????
Semi-DSLR
$500 - $1000
Compact
< $500
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SD Card (Memory)
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Lens
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Lens
! Different Zoom Range
! Manual Focus and/orAuto Focus
! Specific to body
! Stabilization
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Manual Focus or Auto Focus! Environment
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Camera Accessories
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How to hold your Camera
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How to hold your Camera
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How to hold your Camera
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Camera Mode ApertureShutter Speed
ISO
File Type
Number ofphotos till
memory full
Battery Life
ExposureCompensation
White
Balance
Shooting Mode(Single, Burst, Timer, etc)
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Shutter Speed
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Slow Shutter Speed
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Slow Shutter Speed
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Slow Shutter Speed
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Fast Shutter Speed
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Aperture
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ISO
! Light Sensitivity
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ISO
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How to know what is the right setting?
! Exposure Compensation
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Guidelines
! ISO Setting! 200 for outdoors! 800 for Well Lit indoors! 1600 - 3200 for Dark Environments
! Shutter Speed! 1/80 for use without tripod! Anything above would risk having blurry picture
! Aperture! f/1.2 f/5.6 for Portraiture! f/5.6 f/8 for Group Photos! f/8 f/22 for Landscape
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Camera Modes
Camera Modes Aperture Shutter Speed
A-DEP Auto Auto
M Manual Manual
Av Manual Auto
Tv Auto Manual
P Auto Auto
Auto Auto
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Camera Operations
! Rules of Third
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Camera Angle
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Angle of view
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Angle of View
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Angle of View
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RAW Processing
! Canon (.CR2, .CRW), Nikon (.NEF, .NRW), etc! Camera Configured to take RAW or Jpeg! Benefits
! Higher image quality! Finer control. Raw conversion software allows users to
manipulate more parameters.
! Disadvantage! Bigger file size! Photoshop required to open raw files! Require Post-processing
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Software
! Usually supported by Adobe Photoshop
! http://www.adobe.com/support/downloads/product.jsp?product=106&platform=Windows
! Download Updates if RAW file does not get processed
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Histogram
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Histogram in DSLR
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White Balance
! Depending on Color of Light
Original Adjusted in PS 89
Tint and WB
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Highlights/Shadow and Black/White
! Darken the darkest pixels
! Brighten the whitest pixels
! Highlights/ Shadow similar butnarrower range of color pixels
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Thats it for Photography!
End of Second Part
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Introduction to Videography
! Involves a combination of photography and design
! Hardest among the three but also the most fun
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Design
Photography
Music/SFX
Videography
3D/ CGI
Special
Effects
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Course Content
! Video Equipment! Production Planning & Story Boarding! Camera Operations! Post-production
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Video Equipment
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General Process! Get clear directions from your client! Brainstorm! Conceptualize! Storyboard! Present your concept to client! Client doesnt like it?! #$!#@**! Amend Concept & Storyboard
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! Return to client for approval! Concept and Storyboard Approved! Discuss with production crew! Plan production time-line! Shoot and edit! Present Draft to client! Client doesnt like it?! #$!#@**
General Process
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General Process
! Re-shoot (if necessary)! Edit! Present to client again! Client loves it! DO NOT TOUCH IT ANYMORE!!! Prepare for screening! Relax before the big day
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Story Boarding
! Key Message! ARMS
! Audience! Response! Message! Strategy
! Avoid more than 3 key messages
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Production Methods
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Production Methods
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Production Methods
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Rules of Third
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Camera Shot
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Camera Angle
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180 Degree Rule
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Line of Action
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Line of Action
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Line of Action
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Camera Operations
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PAL or NTSC
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PAL (50Hz) - Europe
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NTSC (60Hz) - US
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Post-Processing
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Similarities to Photoshop
! Similar Colorcorrection and
adjustment
techniques
! Compositing
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Videography! 3D Space
! 3D Objects
! Lighting
! Timeline
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Software! Adobe Premiere Pro
! Adobe Aftereffects
! iMovie
! Sony Vegas Pro
! Final Cut Pro122
File Format
! VHS/VHS-C Format/ S-VHS! Video-8/Hi-8! Mini DV/ DVCAM! HDCAM/ HDCAM SR/ DVCPRO HD! QuickTime MOV! AVI, WAV, MP4
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Starting Adobe Premiere Pro
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Sequence Setting
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Importing Files
- Able to import image files (not RAW) (.jpeg and .png)
- Able to import compatible video file format (i.e. .MOV)
- Able to import a folder as a whole
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FileManager
SourcePreview
ActualComposition
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Effects
! Cross Dissolve
! Warp Stabilizer (CS6)
! RGB Curves(Adjustment Curves)
! Luma Key (Magic Wand)133
Text in Premiere Pro
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Title Text
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Exporting Media
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Exporting Media
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Rendering Video
! A 5 min Video Program willnot take 5 minutes to render
! If you work with the properfootage, editing can be funand enjoyable.
! If not, then it will bepainful!
! If you have a badly shotfootage, editing cannot save
your video
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Advance Video Editing
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Resources! Video Co-pilot
! Watch Videos on YouTube! CorridorDigital! Freddiew
! MediaCollege
! Red Giant Software (Trapcode, Magic Bullet Plugin)
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Conclusion
! Do more, Learn more
! Do not be afraid of Experimentation
! Do not waste money buying expensive equipment
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End of CourseThank you very much!