Selling Essentials: Introduction to e-marketplace
` Objective
This course will:
Explain what is e-marketplace, and how it can serve as a new channel of business growth for SellersHelp Sellers to start selling online, reaping benefits of e-marketplaceTeach the basics of how to become a successful seller on e-marketplace
Outline
1.Offline and Online purchase
2.Advantages of e-marketplace
3.What is e-marketplace?
4. Indian e-commerce4.1 History4.2 Current scenario
5. Reasons to sell online
5.1 Seller success story
6. How can you start selling online?
7. Success in online selling
8. Build your own brand
9. Ease of operation
10. Other e-marketplace benefits
11. e-marketplace offerings
Offline Purchase
Research and visit the selected
retailers
Need: Buy a smartphone
Finalize the product
PaymentCustomer takes
home the product
Online Purchase
Need: Buy a smartphone
Compare features and finalize the
product
Product delivered to
customer
Make payment (multiple options)
Customer not satisfied? Free & Easy Returns
Research and visit the selected
website
Product packed by seller
Order Booked
Online Purchase
Need: Buy a smartphone
Compare features and finalize the
product
Product delivered to
customer
Make payment (multiple options)
Customer not satisfied? Free & Easy Returns
Research and visit the selected
website
Product packed by seller
Better product understanding
All this sitting at home
Transparent and unbiased reviews
Clear and descriptive catalogs
Order Booked
Online Purchase
Need: Buy a smartphone
Compare features and finalize the
product
Product delivered to
customer
Make payment (multiple options)
Customer not satisfied? Free & Easy Returns
Research and visit the selected
website
Product packed by seller
Be mobile, and buy the product from your convenient location without the need to travel
Multiple payment options to choose
from
Online Purchase
Need: Buy a smartphone
Compare features and finalize the
product
Product delivered to
customer
Make payment (multiple options)
Customer not satisfied? Free & Easy Returns
Research and visit the selected
website
Product packed by seller
Customer receives delivery at doorstep
Online Purchase
Need: Buy a smartphone
Compare features and finalize the
product
Product delivered to
customer
Make payment (multiple options)
Customer not satisfied? Free & Easy Returns
Research and visit the selected
website
Product packed by seller
Easy and convenient return policy
Online Purchase
Need: Buy a smartphone
Compare features and finalize the
product
Product delivered to
customer
Make payment (multiple options)
Customer not satisfied? Free & Easy Returns
Research and visit the selected
website
Product packed by seller
Thus, Thus, oonline platform offers an enhanced shopping nline platform offers an enhanced shopping experience to a buyerexperience to a buyer
Advantages of e-marketplace
Overcome Geographical limitations
Lower cost
Easy to locate the product
Elimination of travel time
Product comparison
Clarity and transparency of information
24X7 connectivity
CustomerCustomer
Happy Customers
More Business
Advantages of e-marketplace
Overcome Geographical limitations
Lower cost
Easy to locate the product
Elimination of travel time
Product comparison
Clarity and transparency of information
24X7 connectivity
CustomerCustomer Additional advantages for Sellers Additional advantages for Sellers
Additional sales channel with wider customer reach
Lower set up and operational costs
Build/use your own brand
Targeted communication
Market creation for niche products
Technology penetration
What is e-marketplace?
It is an online platform/website that allow sellers to sell their products to a wide customer base
An e-marketplace is similar to a physical market that brings buyers and sellers together on a common platform and help them transact
History of Indian e-commerce
1996-2000: Rise of online classifieds, matrimonial sites and job portals
2006: The advent of low-cost airlines leads to the growth of online travel portals
2007: Growing internet penetration fuels the emergence of the online retail industry
Indian e-commerce
Online Retail Spending as a Percentage of Total Retail SpendingOnline Retail Spending as a Percentage of Total Retail Spending
India is home to the fastest growing ecommerce market.
20132013 20142014 20152015 20162016 20172017 20182018
Indian e-commerce
1700 Cr 3600 Cr17000
Cr
8.4 Cr 12.8 Cr 24.0 Cr
Reasons to Sell Online
By 2020, 64% of India’s population is expected to be represented by youth aging between (18-24) years.
India has 24.3 crore internet users – more than the United States.
(18-24) Years,64%
Rest, 36%
Seller Success StoryMany Indian Sellers have benefited being a part of e-commerce platform.
Products: Laptops, Electronics hardware
1990
Company Company StartedStarted
2014
JoinedJoinedMarketplaceMarketplace
7 retail stores established across Delhi
Plan aheadPlan ahead
High growth
achieved in short
period
How can you start selling online?
Simple 3 step processSimple 3 step process
Furnish certain basic information like name, email address, company name, product category, bank details etc.
Furnish documents related to business registration (e.g., VAT document)
Information verification
Account activation
How can you start selling online?
Simple 3 step processSimple 3 step process
Select the products you want to sell
Identify the category for the selected products
List the products with relevant details
How can you start selling online?
Simple 3 step processSimple 3 step process
Go Live and start selling
Customers may want to know every single detail about the product. Hence it is important to provide a descriptive catalog.
Deliver the product within committed time to the customer. Customers hate late product deliveries.
Make sure to give quick resolution to customer queries.
Customers love to receive their product in good packaging. It adds up to their overall customer satisfaction.
Descriptive Catalog Good Packaging
Timely Delivery Customer Service
Success in online selling
These success factors will be discussed in detail in our courses ahead.
Build your own Brand
Direct access to a wide customer base
Build credibility and gain customer loyalty
Get empowered
Local reachGoods sold through
middlemen
Global reachGoods sold directly to end
customer
e-marketplace facilitates
Ease of operation
Intervention of latest technologies
Automation of operational work
Increased focus on core business
Competing within local boundaries
Chance to compete on a wider platform
e-marketplace facilitates
Other e-marketplace benefits
Logistics partners
Benefit from the reach of e-marketplace logistics partners with wide coverage across many cities
Mobile infrastructure
Showcase your products to Mobile customers through Mobile Apps
Seller Support
Get your queries solved through the seller support team of experts
Traffic
Get a chance to expose your products to a wide customer base
e-marketplace offerings
Photo Studio Network
Packaging Solution
Advertising Solution
Analytics Support
Self Serve
Catalog Support
THANK YOU