Problem #1: Expertise within companies is afloat
Problem #2: Traditional tools are not up to date
Based on Wall Street Journal, 2009
“I’m stuck. How to solve my problem? Studying the books takes me too long, Google does not provide the specific answer.”
“Who has the skills and expertise required to help me out?”
Coworker A
SearcherSteve
Coworker B
Expert Eddy
“How could I extend my knowledge, instead of applying it on the same thing all the time?”
“How is it possible I see mistakes where I could easily
have helped out. Why won’t they just ask me?”
Value of tacit knowledge sharing and need to connect people
Up to date expertise systems can give real benefits
Less time needed for locating expertise has impact on the bottom line
Based on EcontentMag, 2010
Mimir is a location aware agent.
USPs: Up to date informationLearning Scalability Continuous development Network effects SaaS Low-cost Speed to market
? Bob looks
up co-workers
who can be of help
Mimir gives
results
Bob can get in touch
through Mimir or meet F2F
Bob finds his answer!
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“By aggregating data from the largest professional network and other relevant sources, MIMIR has the potential to become a “must-have” for
organizations across the globe.
Its ease of use and intuitive features makes it for a great tool, and I’m convinced it can have a meaningful positive impact on our workforce.”
“Great, finally I have my connections in one overview, efficiently mapped and matched with
my needs”
for Productive Collaboration
Customers
Tacit knowledge intensive
companies
High tech, healthcare & bio, pharmaceutical, aerospace industry,
financial services firms
Market Segment
Large
Multinational Organizations
Early adopters
The Market
Knowledge Management
$ 12,6 million
Currently growing
up-to-date, easy to implement and use, self learning, Freemium business model (for FREE)
Basic free version
July 2012
Free version with customer feedback
Sept 2012
Professional / Enterprise Sept 2012
Enhanced free version
Jan 2013
Development €615,000
32%
Operational costs
€100,000 5%
Marketing €310,000
16%
Sales €350,000
19%
Overhead €535,000
28%
2012 2013 2014 2015 2016 2017 rev € 37, € 1,5 € 8,3 € 11, € 12, € 12,
€ -
€ 5,000,000.00
€ 10,000,000.00
€ 15,000,000.00
€ 20,000,000.00
€ 25,000,000.00
Ann
ual r
even
ues
€ 2,000,000.00-
€ 1,000,000.00-
€ -
€ 1,000,000.00
€ 2,000,000.00
€ 3,000,000.00
€ 4,000,000.00
€ 5,000,000.00
€ 6,000,000.00
€ 7,000,000.00
2012 2013 2014 2015 2016 2017
Net
Pro
fit
access to the right knowledge
people within an organization do things
more effectively competitive advantage