IoT the driver of Business Innovation
better products, new services and the outcome economy
CEBIT 2016March 15th, 2016
Roberto SiagriChairman & CEO Eurotech Spa
Eurotech: Commited to a Vision
"The Computer for the 21st Century", Scientific American,
Vol. 265 No.9, pp. 66-75, 1991
Mark Weiser
The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it
Pervasive and Ubiquitous Computing
The Pervasive ComputerMachine-2-Machine / Internet of Things applications everywhere…
4
The Innovation Imperative These forces
(together with the exponential growth of technology) create environments increasingly vulnerable
to disruption
Late majority: Laggards:
Market share
Time
Big Bang Market Adoption
Innovators: Early majority:Early adopters:
Innovator Dilemmas:
Trial users Everyone else
L.Downes P. Nunes Big Bang DisruptionFrom G. Moore Crossing the Chasm to
Innovator Dilemmas:
Brinkler, Scott (2013):
Technology changes exponentially,Organizations change logarithmically
Technology changeexponentially
Organization changelogaritmically
Rate of Change
Time
??
????
??
??
Companies in every industry need to assume that a software revolution is coming… Marc Andreessen
Innovator Dilemmas: Products Dematerialization & Value Chains Deconstruction
GE CEO Jeff Immelt told his troops last year:
“If you went to bed last night as an industrial company, you’re going to wake up this morning as a software and analytics company.”
Data and the 4^ Industrial Revolution
Data are the new raw material: new source of innovation &lever to achieve business sustainability.
Transition = Business Disruption
i.e. New value creation
• Improve operational efficiency
• New connected ecosystems
• Collaboration between humans and machines
• Emergence of an outcome economy
0 1 0 11 00 1 0 1 0 11 1 0 11
1 1 1 000 10 11 10 1 0 1 1 0 1 1 1 0 0 0 0 1
1 0 1 1 1 0 11 1 0 111 0 1 0 1 0 1 0
1 0 1 0 11 1 0000 1
1 0 1 1 0 11
0 1 0 11 00 1 0 11 0
Adoption and impact path of the Industrial IoT
11
1. OperationalEfficiency
2. New Products & Services
3. Outcome Economy
4. Autonomous, Pull Economy
Near-term
Long-term
World Economic Forum:Industrial Internet of Things:Unleashing the Potential ofConnected Products andServices Jan.2015Time
Cha
nge
Fundamental Business Model Shift
products
evolve to
integrated «bundles»
of services
is happening in almost all industries on a global scale
Servitization
DATA
IOT
Sensors
SERVICES
platform
M2M
monitoring
management
REM
OTE
Preventive Maintenance
many-to-one
machines
actu
ator
s
HM
I
near
real
-tim
e
MQTT
PR
OTO
CO
LS
field bus
gateway
MULTI SERVICE
REST unattended
OT
IT/OT INTEGRATION
iPaaS
IaaS
BIGDATA
ANA
LYTI
CS
business intelligence
IT
CEP
CLO
UD
on-premise
database
ES
B
SaaS
MOBILEAPPL
ICAT
ION
INTE
RN
ET
virtualizationIa
aS IP
open source
CONTEXT
Bus
ines
s M
odel
s
AS
SE
T
cellular
wirelesssatellite
BUSINESSservices
servitization
CUSTOMER
PARTNER
OE
Ms
ORGANIZATIONS
PRODUCT
VALUE
supp
ort
INFRASTRUCTURE
outs
ourc
ing new
business models
everything as a service
DaaSiPaaS
TCO
FLEXIBILITY
Industry needs to combine IT and OT
IT OT
Internet ofThings
Information TechnologyBusiness Process Automation& Office Automation
Operational TechnologyIndustrial Process Automation& Factory Automation
i.e: Engagement
i.e.:Predictive Maintenance
+
IoT enables the fusion of IT & OT
OT business opportunitiesbecause of IT integration
• Predictive maintenance• Remote Monitoring & Assets
Performance Management• Operational efficiency and
productivity gains• New more performing Products
IT business opportunitiesbecause of OT integration
• Increase Customersretention and fidelization
• new business models• products-as-a-service,• pay-per-use • monetization of data
The complexity trap in IoTIn need of a bridge between Distributed Things and Multiple Business Apps
Business Applications
Sensors, Actuators,Displays, …
@
16
How to tame complexity??
IT
OT
The complexity trap in IoTIn need of a bridge between Distributed Things and Multiple Business Apps
Business Applications
Sensors, Actuators,Displays, …
@
17
How to tame complexity??
IT
OT
No more vertical M2M ApplicationsIoT = Horizontal M2M
Mobile & Web Apps
IoT platformPublic-Private
Cloud
The IT & OT Pyramids Internet of Things = Things to Cloud
TelecomInfrastructure
WAN Networks
SW Gateway(Software Frameworks & software)
Gateways
CLOUD
IT
OT
Mobile & Web Apps
IoT platformPublic-Private
Cloud
The IT & OT Pyramids Internet of Things = Things to Cloud
TelecomInfrastructure
WAN Networks
SW Gateway(Software Frameworks & software)
Gateways
IT
OT
Eurotech's approach to IoTBuilding a bridge between the field and business apps
Business Applications
PLCs, Sensors, Actuators, HMIs
@
Multi‐ServiceGateway
Everyware CloudIoTIntegrationPlatform
21
Eurotech's approach to IoTBuilding a bridge between the field and business apps
Business Applications
PLCs, Sensors, Actuators, HMIs
@
Multi‐ServiceGateway
Everyware CloudIoTIntegrationPlatform
22
??
Business Apps @
APIs Interfaces
IoTIntegrationPlatform
ActIntegrateStoreControlConnect
+
Field InterfacesField ‐Devices
The coupling trap in IoTIn need of a bridge between Distributed Things and Multiple Business Apps
Multi‐Service
IoT Gateway
CommunicateCompute Collect
23
Consumersof Data
Producersof Data
How to tame market and technology
uncertainties?
? ?
Business AppsEcosystem
@
Enterprise interface (IT interface)
IoTIntegrationPlatform
ActIntegrateStoreControlConnect
+
Field Interfaces (OT Interface)
Future proofField – Devices
Eurotech’s Approach: Divide and Conquer Ingredients for successful IoT recipes
Multi‐Service
IoT Gateway
CommunicateCompute Collect
24
any JAVA hardware
OSGi
Mobile & Web Apps
APIsIT Platform
(IoT Platform)DataCenter
The IoT IT PyramidInternet of Things = Co-Innovate Platform
IT
Co-IdeateCo-FundCo-BuildCo-DistributeCo-MarketCo-SellCo-Revenue Share
SaaS
PaaS
IaaS
The IoT OT Pyramid Internet of Things = Scalability & HW agnostic
Iaas
WAN NetworksSoftware Defined Gateway(Frameworks ,Protocols)
HW GatewaysFieldbus, PAN, I/O
OTWired and Wireless Network
Infrastrutture
IoT Platform as a a new Enterprise toolEfficiency & Added Value
Assets Relationship Management
Transforming Bits of Data at the Edge of the Network
into Actionable Information & Knowledge
Go Innovate
with anIoTEcosystem
to Enable
YourInnovationEcosystem
www.eurotech.com
ThankYou!