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Page 1: iPhones & Frozen Chickens

Approaching Breakthrough Technologies

iPhones & Frozen Chickens

Page 2: iPhones & Frozen Chickens

Essex 1979

• Sam and the Jag

• Sunday Lunch

• Tradition at a pinch

• How the Jag was Won

• Don't Risk it

Page 3: iPhones & Frozen Chickens

Returns Policy

• My moment in the sun

• Consumer backlash

• Too close for comfort

• Sleeping in a Porsche

• Sam gets the girl

Page 4: iPhones & Frozen Chickens

Birkenhead 1995

• Rubic Cubes and Ninja Turtles

• The Bleeding Edge

• Free education

• The enlightened Mr Yamamoto

• Easy in - Easy out

Page 5: iPhones & Frozen Chickens

Wrexham 2011

• Stating the obvious

• The competition hots up

• A toe in the ocean

• Overwhelming evidence

Page 6: iPhones & Frozen Chickens

Let's Get Technical

• Introduction to Objective C

• X Code basics

• Sencha Touch or Titanium

• Apple provisioning licenses

• Adhoc distribution strategies

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Let's Not

• Go to www.mobi-cart.com

• Sign up

• Upload images

• Add product details

• Pay $100

• Go to beach

Page 8: iPhones & Frozen Chickens

Chickens Don't Travel Well

Not So Fast

Page 9: iPhones & Frozen Chickens

A Few Considerations

• Whose buying?

• What are they buying?

• What will they be buying?

• How do we get it to them?

• How do we get paid?

Page 10: iPhones & Frozen Chickens

How it Works

• We develop the best idea

• We divide the tasks

• We share the risk

• We go to the beach

• I'll buy the ice-cream