Approaching Breakthrough Technologies
iPhones & Frozen Chickens
Essex 1979
• Sam and the Jag
• Sunday Lunch
• Tradition at a pinch
• How the Jag was Won
• Don't Risk it
Returns Policy
• My moment in the sun
• Consumer backlash
• Too close for comfort
• Sleeping in a Porsche
• Sam gets the girl
Birkenhead 1995
• Rubic Cubes and Ninja Turtles
• The Bleeding Edge
• Free education
• The enlightened Mr Yamamoto
• Easy in - Easy out
Wrexham 2011
• Stating the obvious
• The competition hots up
• A toe in the ocean
• Overwhelming evidence
Let's Get Technical
• Introduction to Objective C
• X Code basics
• Sencha Touch or Titanium
• Apple provisioning licenses
• Adhoc distribution strategies
Let's Not
• Go to www.mobi-cart.com
• Sign up
• Upload images
• Add product details
• Pay $100
• Go to beach
Chickens Don't Travel Well
Not So Fast
A Few Considerations
• Whose buying?
• What are they buying?
• What will they be buying?
• How do we get it to them?
• How do we get paid?
How it Works
• We develop the best idea
• We divide the tasks
• We share the risk
• We go to the beach
• I'll buy the ice-cream