Jock To Scholar
Toshina Jessamy 11th Grade
Age: 16
Business Profile A tutoring service provided for inner-city youth but targets the student athlete
who doesn't have the resources to exceed to the next level which is going to college to play their sport. I will provide them with the tutoring they need and consult with them on the recruiting process and specifics for various division schools.
Type of Business: Service Customer will be satisfied that they have college opportunities
and have excelled in their high school education with the help and support of the program.
Legal Structure: Sole Proprietorship—I possess the knowledge to get the job
done right when educating the student athlete
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Opportunity Opportunities
No other tutoring service provides academic support and assistance with the recruiting process
Inner-city youth do not have the proper resources to proceed to the next level in education and athletics
Changes in NCAA rules makes it harder for inner-city student athletes to advance
Qualifications 8 years of experience as a student athlete Bilingual (English & Spanish) Well educated in knowing the qualifications of being a
division 1, 2,or 3 student athlete
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Consumer Profile By Location
Hartford, CT and surrounding areas
By Population Student Athlete males and females ages 13 to 19
By Personality/BehaviorHigh school athletes who need assistance to maintain/improve grades and also wants to be recruited
By Incomemiddle income households
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Competition
Competitive Advantage • More convenient location for Hartford student athletes
• Give a flat rate charge
Competitor price Quality Greatest Strength
Greatest Weakness
Kumon math and reading center
$250/Two sessions
Good Use of placement
test
Only open two days a week
Sylvan learning center
$100/session Good On-line support No at home private tutor
College Nannies & Tutors
$450+/4 sessions
Excellent
Provide baby-sitting service and tutoring
Only 2 franchises in CT and not
located in the city
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Marketing Mix Price:
More affordable price than the leading competitors with the goal to get the student athletes grades or SAT scores up so they can go to college
Place: Hartford,CT and surrounding areas
Product: Friendly education/recruiting assistance
Promotion: Business cards, brochures, flyers, internet
(website/social networking sites)
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Marketing Plan Phase Method Description Cost
Awareness Business cardsBrochuresFlyersInternet / social networking
Handed to student athletes after high school sporting events, contains website for social networking
$115.58
Purchase Friendly affordable tutoring/recruiting service
Offer payment plans, provide excellent customer service and invaluable information
Free
Retention Free tutoring session if you refer a friend.
Helps tutor and student athletes build a connection and establish long term relationships
$16.50(30% off 1st 2 hrs.)
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Cost of Materials/Direct Labor Definition
of One Unit
2 hrs of Tutoring 3 days a week
(plus recruiting consultation)Cost of Sales Per Unit
Direct Labor(Labor Cost per Hour)
Time (in hours) to make 1 unit
Direct Labor Cost Per Unit
$8.25 6 hrs $49.50
Total Direct Labor Per Unit $49.50
Material Description Cost/Total Quantity Cost Per Unit ($)
Total Material Cost Per Unit 0.00
Variable Costs Per Unit (gas) $3.00
Cost of Sales Per Unit $52.50
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Economics of 1 UnitDefinition of One Unit 2 hrs of Tutoring 3 days
a week (plus recruiting consultation)
Selling Price per Unit $200.00
Direct Labor Per Unit $49.50 Materials Per Unit $0.00 Total COGS Per Unit $49.50
Variable Costs Per Unit $3.00 Total Cost of Sales $52.50 Gross Profit Per Unit $147.50
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Time Management Plan
Business Schedule for a Typical Week
Entrepreneurship 21 hrsSchool Hours 44 hrsSleep 56 hrsFree-Time Hours 47 hrs
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Average Monthly Fixed Costs
Type of Fixed Cost Monthly Cost
Entrepreneurial Stipend $50.00
Advertising $58.85
Rent/ Utilities $10.00
Depreciation $8.80
Utilities $40.00
Total Monthly Fixed Costs $167.65
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Monthly Sales Projections
Month Units Sold
January 2February 2March 3April 3May 3June 4July 4August 5September 4October 3November 3December 3
Total = 39
0
1
2
3
4
5
6
Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
Units sold
Monthly Break-Even Units
2
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Selling Price Per Unit $200.00# of Units Sold 39
Total Sales $7,800.00 Total COGS $1,930.50
Other Variable Costs $117.00
Total Variable Costs $2,047.50
Gross Profit $5,752.50 USAIIRD (Yearly) $2,011.80
Other Costs/Unforeseen $1,000.00
Total Fixed Costs $3,011.80
Profit before Taxes $2,740.70
Less Estimated Taxes @25% $685.18
Net Profit $2,055.52
Projected Yearly Income Statement
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Return on InvestmentReturn on Sales
(ROS) 26%
For every $1 dollar of sales, my business earned : $0.26
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(ROI) 270%
For every $1 dollar invested, my business earned :
$2.70
Start-up InvestmentEntrepreneurial hours needed for start-up
Wage I pay myself
Total start-up time investment
40 hrs $8.25 $120.00
Item Where I will buy this? Cost of Item3 SAT prep books Barnes & Noble $38.58
250 Business Cards Vistaprint.com $58.85
Laptop Wal-mart Already owned
Cell Phone Wal-mart $40.00
CASH RESERVE covering 3 months of fixed costs $ 502.95
Estimated TOTAL START-UP INVESTMENT $760.38
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Financing Strategy for Total Start-up Investment
Total: $760.38
Source Amount Debt Equity Gift
Personal Savings $380.19 X
Relatives/Friends $380.19 X
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Social Responsibility Plan
Jock To Scholar will partner up with the Wilson-Gray YMCA Youth and Family Center in Hartford and will host a 1 week summer camp.
Consumers will be aware of this on the Jock to Scholar brochures and business cards.
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Business & Educational Goals Business
- Hire two employees by the end of the second year of business
- Hope to expand tutoring/recruiting services and open 2 new locations by the end of the fifth year
Educational - Graduate from high school and attend Southern Connecticut State University and play basketball - Graduate from college with a bachelors degreein Athletic Training
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At Jock to Scholar we believe in turning your Average Athlete into a
Student Athlete. Thank you for your
consideration ofJock to Scholar
Website coming soon
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