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Join Clifford the Big Red Dog to Help Kids in Your Community “Be Big!”
Win a $25,000 community grant for Big Ideas from schools, community groups or volunteers you work with!!
Affiliate Call: May 14, 2009Presenters: Madden Manion Vicky James Dana DiPrima
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Meeting Agenda• Welcome• BE BIG Overview• Help Us Spread the Word• Tools & Resources • Incentives • Next Steps
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Be Big OverviewBe Big Vision
To make the world a better place through the application of Clifford’s Big Ideas:
Be Kind, ShareWork Together Be Responsible Help Others Respect OthersBe a Good Friend Play FairBelieve in Yourself Be Truthful
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Be Big OverviewBe Big’s Mission
1. To raise awareness about the Big Ideas and how their application can help to make the world a better place
2. To engage the public in taking action on Big ideas in their personal, school/business and community lives
3. To recognize BE BIG!TM actions in various forms (personal, community)
4. To provide resources for parents, teachers and others to use in the character education of our children and our communities
Scholastic Inc., the global children’s publishing, education and media company, together with HandsOn Network, launched BE BIG! in February 2009.
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Be Big OverviewBe Big Contest
• From April 20 to June 26, 2009, the “Be Big in Your Community” Contest is open for applications on how volunteers can use Clifford’s Big Ideas to make their own communities a better place
• Your volunteers, schools and community partners could win a $25,000 community grant to put their Big Ideas into action!
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Be Big OverviewBe Big Contest
• 11 finalists will be selected by a multi-tiered judging process– 10 will win a $2,500 community grant– 1 will win a $25,000 community grant!
• All projects will be executed in 2009 with the help of HandsOn Network local affiliates!
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Help Us Spread the Word
Promote Contest Submissions:
If everyone takes action on just one Big Idea to BE BIG!, the world will indeed be a better place.
• We need your help! Encourage as many contest submissions as possible between NOW and JUNE 26!
• Make sure that every school, classroom community group and individual volunteer knows about “Be Big!” and the “Be Big in Your Community” contest
• Team up with Clifford The Big Red Dog® and HandsOn Network to get involved in your community now.
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Help Us Spread the Word
Promote Contest Submissions:
Contest information and on-line nominations can be accessed via HandsOn Network & Scholastic Web sites:
– www.scholastic.com/cliffordbebig/contest
– www.handsonnetwork.org/bebig
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Help Us Spread the Word
Promote Contest Submissions:
• Promote the Be Big contest in affiliate newsletters, websites, news releases, weekly web blasts, local events.
• Post a Be Big Contest Web banner on your website, Facebook page, Twitter account & link to national Be Big sites
• Partner with HandsOn and Scholastic to pitch local stories of young people doing good in community
• Host a Clifford Be Big Appearance & Rally at a local school
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Tools & ResourcesBe Big Tools You Can Use:
Access the Affiliate Be Big Resource Center for all your Be Big tools and materials
www.handsonnetwork.org/actioncenters/resources/assets/clifford
Available On-line Friday, May 15
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Tools & ResourcesBe Big Tools You Can Use:
• HTML Web Banner for your website’s home page and email blasts to constituents
• Approved Logos, Layouts and Contest Copy• Local Media Advisory Template and Press Release• Clifford the Big Red Dog appearance request forms • Worksheet for kids to use in schools or community
groups• Lesson plans for teachers, community leaders (on-line)• An easy web-based template for contest submissions
(mail-in applications are also available)• Scripts for principals or other community leaders (for a
public event, if desired
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IncentivesWhy You Should Support The Be Big Contest
• Increase your chances to be selected as a Be Big Finalist– Finalists will be featured in local and national media
outreach, HandsOn Web site, Scholastic Web site in addition to receiving Be Big grants
• Request a Clifford Appearance at a service event of your choosing
• Most creative affiliate outreach efforts will be featured on HandsOn Facebook page and receive recognition on Be Big Blog posts/tweets
• Recognition at Be Big Event at Conference • Participate in fun campaign to inspire littlest volunteers• Access Be Big curriculum and resources that are loved by
teachers
Thank You for Your Help Promoting the BE BIG Contest!
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What HON Affiliates Are Saying About Be Big!
Chicago Cares: Our school really loved it!
We are heroes for bringing Be Big to them!
Children for Children:
What a great way to teach kids about character
Greater Phil.
Cares: Clifford
was a rock star!
HandsOn Atlanta: So much fun and positive energy
HandsOn
Miami: Students
had wonderfu
l BIG ideas
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Next StepsTake Action Now: • Visit HandsOn Be Big Resource site on Friday to
download all of your Be Big materials• Post Be Big HTML banner and nomination information
on Web site, Facebook, etc• Create schedule of email blasts encouraging contest
submissions• Promote contest to local media and news contacts• Speak to local schools, youth organizations, and
volunteers about submitting contest ideas• Contact HandsOn with stories of outstanding youth
activities for collaborative pr outreach efforts• Keep track of your efforts• Be creative in thinking about how YOU and YOUR
NETWORKS can spread the word
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Key ContactsVicky JamesMarketing [email protected]
Lindsey CohenGroup M/Scholastic [email protected]
Madden ManionSenior Director, Corporate [email protected]
Jennifer Nash, Manager Corporate [email protected]
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Thank You for Your Help Promoting the
BE BIG in Your Community Contest!
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AppendixBe Big Tools You Can Use:
Approved Copy: Version 1
BE BIG! is a national campaign that invites everyone, big and small, to take action, raise awareness and demonstrate how CLIFFORD’S BIG IDEAS (Share, Play Fair, Have Respect, Work Together, Be Responsible, Be Truthful, Be Kind, Believe in Yourself, Be A Good Friend, Help Others) can make the world a better place. The mission of BE BIG! is to recognize and reward others for their BE BIG! actions, to catalyze change in local communities and to provide resources for everyone to share Big Ideas
Visit: www.scholastic.com/cliffordbebig/contest
Official Rules are available at www.scholastic.com/cliffordbebig/contestrules
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AppendixBe Big Tools You Can Use:
Approved Copy: Version 2
ENTER FOR A CHANCE TO SEE YOUR BIG IDEA WIN A $25,000 GRANT! If YOU have a BIG idea that demonstrates Clifford’s BIG IDEAS and helps make your community a better place, tell us! The “Be Big in Your Community Contest” gives kids, parents, teachers and community leaders nationwide an opportunity to submit their BIG ideas for a chance to win a community grant to bring those ideas to life. The grand prize entry will be honored with a $25,000 community grant, and the runner-up entries will each be honored with a $2,500 community grant (via HandsOn Network affiliate organizations or designees) from the Be Big Fund to be used toward implementing the winning proposals.*
Visit: www.scholastic.com/cliffordbebig/contest
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