OCTOBER 5 – OCTOBER 13 2019
MIAMI CARNIVAL SPONSORSHIP OPPORTUNITIES
JOIN OUR 2019 MIAMI CARNIVAL EXPERIENCE
ABOUT MIAMI CARNIVAL
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ATTENDANCE
77,000+ Attendees from across
35 states and countries.
Covered by 100+ media
outlets.
AUDIENCE OVERVIEW
• 45% Male
• 55% Female
• 60% Managers/
Professionals
• 35% Visitors
• 24-45 Average Age
Range
• 4 Days Average
Length of Stay
AUDIENCE REACH
224 MILLION MEDIA IMPRESSIONS.
423K COVERAGE VIEWS INCLUDING FORBES.COM,
BILLBOARD, VIBE.COM, ESSENCE
MAGAZINE, EBONY,
USATODAY, TJMS, AND MORE…
TOP VISITOR ORGIN
USA: Atlanta, Broward, Miami-Dade,
New York, Washington D.C.
International: Bahamas, Barbados,
Canada, Jamaica, Trinidad & Tobago,
Turks & Caicos, U.K. and Virgin Islands
ECONOMIC IMPACT
$40,000,000
MIAMI CARNIVAL SIGNATURE EVENTS
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LAUNCH JUNIOR CARNIVAL
KING/QUEEN & PANORAMA OFFICIAL J’OUVERT
This family oriented cultural Extravaganza known as Miami
Carnival produced by Miami Broward One Carnival Host
Committee, provides a unique sponsorship and marketing
opportunities for businesses and organizations to reach the ever
fast growing Caribbean-American population. Miami Carnival
represents the two organizations which have hosted Carnivals in
Miami and Broward County over the last 35 years. In 2019 we
celebrate 35 years of Miami Carnival.
ABOUT MIAMI CARNIVAL
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CARNIVAL SUNDAY – 10.13.19
Parade and Concert
Presented by:
The Greater Miami Convention & Visitors Bureau, Caribbean Airlines the Official Airline of Miami Carnival ; and with the Support of the Miami-Dade County Department of Cultural Affairs and the Cultural Affairs Council, the Miami-Dade County Mayor and Board of County Commissioners.
T I T L E S P O N S O R - O N E
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$100,000
EXCLUSIVITY, MARKETING RIGHTS
• Rights to the MBC property mark and logo in pre-approved advertising,
marketing and packaging material
• Right to activate a co-branded promotion utilizing the MBC logo (subject to
approval and at the sponsor’s expense)
• Logo on all Official Miami Broward Step & Repeat signage
ON-SITE ACTIVATION
• Up to 3 corporate (40 x 40) booths in prime location at venue, for sampling
and/or information dissemination
• Four (4) sponsor-supplied 20' banners to be displayed at each Event Venue
• Up to 6 minutes on stage to address the audience
HOSPITALITY
• Twenty-five (25) VIP passes for 10.13.19 including hospitality booths
• Twenty-five (25) General admission tickets
MEDIA & PR
• Logo inclusion on all print and online advertising in the US, Latin America and
the Caribbean
• One (1) Full Page premium placement ad in official souvenir book
• Name inclusion in press release, radio spot, and television ads
• Featured in social media integration
• Featured in promotional e-blasts
P R E S E N T I N G S P O N S O R
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$75,000
EXCLUSIVITY, MARKETING RIGHTS
• Right to activate a co-branded promotion utilizing the MBC logo (subject to
approval and at the sponsor’s expense)
• Logo on all Official Miami Broward Step & Repeat signage
ON-SITE ACTIVATION
• Two (2) corporate (10 x 10) booths in prime location at venue, for sampling
and/or information dissemination
• Three (3) sponsor-supplied 20' banners to be displayed at all event venues
• Up to 3 minutes on stage to address the audience
HOSPITALITY
• Fifteen (15) VIP passes for 10.13.19 including hospitality booths
• Fifteen (15) General admission tickets
MEDIA & PR
• Logo inclusion on all print and online advertising in the US, Latin America and
the Caribbean
• One (1) Full Page ad in official souvenir book
• Name inclusion in press release, radio spot, and television ads
• Featured in social media integration
• Featured in promotional e-blasts
G O L D S P O N S O R
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$30,000
EXCLUSIVITY, MARKETING RIGHTS
• Logo on all Official Miami Broward Step & Repeat signage
ON-SITE ACTIVATION
• One (1) corporate (10 x 10) booths in prime location at venue, for sampling
and/or information dissemination
• Two (2) sponsor-supplied 20' banners to be displayed at all event venues
• Periodic stage announcements by event host
HOSPITALITY
• Ten (10) VIP passes for 10.13.19 including hospitality booths
• Ten (10) General admission tickets
MEDIA & PR
• Logo inclusion on all print and online advertising in the US, Latin America and
the Caribbean
• One (1) Half-Page ad in official souvenir book
• Name inclusion in press release
• Featured in social media integration
• Featured in promotional e-blasts
S I LV E R S P O N S O R
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$15,000
EXCLUSIVITY, MARKETING RIGHTS
• Logo on all Official Miami Broward Step & Repeat signage
ON-SITE ACTIVATION
• One (1) corporate (10 x 10) booths in prime location at venue, for sampling
and/or information dissemination
• One (1) sponsor-supplied 10' banner to be displayed at Event Venue
• Periodic stage announcements by event host
HOSPITALITY
• Six (6) VIP All-Access passes for 10.13.19 including hospitality booths
• Six (6) General admission tickets
MEDIA & PR
• Logo inclusion on all print and online advertising in the US, Latin America and
the Caribbean
• One (1) quarter page ad in official souvenir book
• Name inclusion in press release
• Featured in social media integration
• Featured in promotional e-blasts
B R O N Z E S P O N S O R
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$7,500
EXCLUSIVITY, MARKETING RIGHTS
• Logo on all Official Miami Broward Step & Repeat signage
ON-SITE ACTIVATION
• One (1) corporate (10 x 10) booths in prime location at venue, for sampling
and/or information dissemination
• One (1) sponsor-supplied 5' banner to be displayed at Event Venue
• Periodic stage announcements by event host
HOSPITALITY
• Four (4) VIP All-Access passes for 10.13.19 including hospitality booths
• Four (4) General admission tickets
MEDIA & PR
• Logo inclusion on all print and online advertising in the US, Latin America and
the Caribbean
• Name inclusion in press release
• Featured in social media integration
• Featured in promotional e-blasts
U N D E R W R I T I N G
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$5,000
Underwriting opportunities available for each of the 2019 Carnival
Signature Events – Launch, Junior Carnival, King/Queen/Individual &
Panorama Competition and Carnival Day – Parade and Concert.
Opportunity exists for unique opportunities to sponsor or underwrite.
Consult with your sponsorship liaison or agent to the carnival committee.
ON-SITE ACTIVATION
• (1) sponsor-supplied 5' banner to be displayed at Event Venue
• Periodic stage announcements by event host
HOSPITALITY
• Two (2) VIP passes for 10.13.19 including hospitality booths
• Two (2) General admission tickets to all signature events
MEDIA & PR
• Logo inclusion on a limited amount of print and online advertising in the US,
Latin America and the Caribbean
• Featured in select social media integration (one-time only)
• Featured in select promotional e-blasts (one-time only)
LETTER OF INTENT
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I hereby commit to financial sponsorship of the 2019 Miami Carnival at the level
selected below.
Title Sponsor, Miami Carnival: $100,000 (Exclusive Category)
Presenting Sponsor: $75,000
Host Sponsor: $50,000 (With Customized Benefits)
Gold Sponsor: $30,000
Silver Sponsor: $15,000
Bronze Sponsor: $7,500
Underwriting: Starting at $5,000 Per Activity; $15,000 for Presenting:
Carnival Launch
Junior Carnival
King, Queen, Individual Costume & Panorama Competition
Miami Carnival Official J'ouvert
Make checks payable to: Miami Broward Carnival 18425 NW 2nd Avenue, Suite 435
Miami, Florida 33169
CONTACT INFORMATION
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Miami Broward Carnival One Carnival Host Committee, Inc. John Beckford, 954.494.4483
Sponsorship & Marketing Committee Office: 305.653.1877 email: [email protected]