KITCHENGURU, INC.Introduction to Business
Business Plan Presentation
A. Hirsch, J. Palumbo, F. Schmick, T. Scholl
VISION AND MISSION
Premier manufacturer of specialty cutlery Extensive R&D Reasonable, affordable price Consumer convenience Fair wages Appropriate benefits Charitable events Support community
COMPANY OVERVIEW
C - Corporation Elysburg, Pennsylvania Objectives:
Superiority Safe, friendly work environment Charity Fair, ethical, moral
TWO-IN-ONE KNIFE GRATER
Personal/professional/commerical
Ergonomic, safe, sterile stainless steel
Many uses!!
Quality good
Disclosure statement
MARKETING PLAN
Product – 2-1-knife grater
Price – depends on the demand
Demand = Price
Demand =
Price
MARKETING PLAN
Place- sold directly from warehouse to consumers
~ TV ad or internet
Promotions – advertisements & infomercialssales during the holidays
PEOPLE – target market anyone who cooks or prepares food
MARKETING PLAN
Needs to attract customers
Live demonstrations
Build relationship between customer and company
One is satisfied they will pass on the good business
Service team is polite
MARKETING PLAN
Competition
Over other knives
Over other graters
Other objects that perform 2 skills at one time
MANAGEMENT PLAN
Management of KitchenGuru is in charge of
Planning out business
Organizing each department
Leading company to be a success
Overseeing all aspects of business
MANAGEMENT PLAN
5 building blocks of controlling a business
Centralization of decision making
Division of labor
Departmentalization
Managerial hierarchy
Span of control
MANAGEMENT PLAN
~division of labor- splitting work
~ departmentalization- grouping jobs together so responsibilities can be matched
~ managerial hierarchy – top, middle, supervisory
MANAGEMENT PLAN
~span of control# of employees each manager directly looks over
~centralization of decision makinglevel from authority is designated to one area
HUMAN RESOURCE PLAN
In charge of HiringDevelopingMotivatingEvaluatingCompensating
*Employees are the key to a successful business*
HUMAN RESOURCE PLAN
73 employees
President- Tawnya Scholl
Vice President- Felicia Schmick
Secretary- Allison Hirsch
Treasurer- Jaclyn Palumbo
Next managers for marketing, finance and manufacturing
HUMAN RESOURCE PLAN
Under the top manager positions are the middle management and then supervisor managers
~marketing- human resource, sales and customer service managers
~financial- accounting manager
~manufacturing- production and inventory managers
Under the supervisor managers are the employees
HUMAN RESOURCE PLAN
Employee selection process
o Initial screening
o Interview
o Background check/physicals
o Decision to hire
HUMAN RESOURCE PLAN
Recruiting~job fairs ~internet~social networking
Training~manager – higher level skills &
training~middle manager- on the job training
and classes~employees- on the job training
HUMAN RESOURCE PLAN
MOTIVATING employees
Weekly paycheck w/ fair wages
Incentive pay
Bonus- profit-sharing, stock options
Paid holidays, health care, pension, vacations
HUMAN RESOURCE PLAN
MOTIVATING employees cont.
Unemployment and worker’s compensation
Job enlargement and enrichment
Can freely go on family emergencies
Employee empowerment
OPERATING PLAN Use mass production as our production
processProgram Evaluation and Review Technique (PERT)
Quality and Production must go hand in hand
The management's goal is to keep down the costs of ordering and holding inventories while at the same time maintaining enough
FINANCIAL PLAN We each invested $50,000 into the business
to get started.
Some of our expenses include advertising, rent, office supplies and insurance costs
Cash management is crucial for staying in business
OFFICE TECHNOLOGY PLAN
We will be using a database so we can easily store, organize, select, and retrieve data
Use word processing for writing letters and reports
Desktop publishing will be used for flyers, sales brochures, and catalogs
CODE OF ETHICS
Employees Safe work environment Competitive pay fun work environment Teamwork,
collaboration, and empowerment
No discrimination Variety of tasks and job
challenges Job training Provide meaningful
work
Customers Provide a high
quality product Product will live up
to expectations Make the product
easy to access It will meet safety
standards
CODE OF ETHICS CONT.
Investors
Return a profit Offer products
and services that enhance the lives of our customers
Be socially responsible
Society
Provide jobs with in the community
Provide a useful product
Pay taxesFriendly to the
environment
COMPETITIVE ADVANTAGE
Hire the right people
First to market with a unique product (niche)
Have an affordable price
Aggressive marketing
FUTURE VISION
Expand through exporting
Companion products and accessories
Create different sizes and colors
Identify new channels to sell our product through
Create new products