Kelsey Hinson
Professional Portfolio
Cover Letter
▵ Kelsey is an organized, ambitious and reliable Merchandise Marketing student at the Fashion Institute of Design and Merchandising in Los Angeles
▵ She has over seven years of combined sales and customer service experience, as well as excellent merchandising skills
▵ Kelsey offers computer proficiencies and a continued education about the fashion and retail industries
▵ She also has experience in writing purchase orders and the use of Retail Pro
Kelsey Hinson
Resume
Merchandise Marketing
Buying Strategies Merchandise Strategies Business Management
Strategies Marketing Strategies
Buying Strategies The buying strategies are the
analytical process that trains in the planning, purchasing and allocation of merchandise, along with the technical knowledge required by today’s fashion
leaders. Related Courses ▵ Merchandise Math ▵ Technology for Merchandise Buying ▵ Merchandise Buying ▵ Applied Buying ▵ Merchandise Allocation
Merchandise Buying
Madewell Denim Department Analysis
Target Customer ▵ 30% New couples (25-30 years old) ▵ Have jobs that allow a higher disposable income ▵ Are not currently looking to invest in home or car
▵ 26% Young and Single (under 30 years old) ▵ College students and new full-time workers ▵ Transitioning into adulthood and may want a new look ▵ This generation is about fulfilling themselves
Department Analysis
Merchandise Mix Modification
Market Trend Analysis
Unit Assortment Plan
Operating Statement
Applied Buying
Joe’s Jeans Spring 2014 Purchasing
Six Month Plan
Classification Plan
Open to Buy
Assortment Plan & Purchase Order
Launch Strategy ▵ Created a launch strategy for RevolveClothing.com
▵ Included free shipping with Joe’s Jean purchase for first 30 days
▵ Free GWP with Joe’s Jean purchase
Joe’s Jeanshas a new home...
FREE shippingat REVOLVEclothing.com
REVOLVEclothing.com
Earn a free gift with purchase
when you buy Joe’s Jeans
only at REVOLVEclothing.com
Merchandise Strategies These courses and projects provide an
opportunity to research the trends that predict consumer buying patterns and how a variety of strategic merchandising
decisions can separate your organization from the competition.
Related Courses ▵ Retail Environment ▵ Merchandising Strategies ▵ Concepts in Trend Forecasting ▵ Applied Trend Forecasting ▵ Merchandise Presentation ▵ Contemporary Business Strategies
Applied Trend Forecasting
Applied Trend Forecasting
Merchandise Presentation
Contemporary Business Strategies
Business Management Strategies
The business administration courses are designed to prepare for the
responsibilities, skills and challenges required of today’s leaders. Emphasis is
placed on how to be proactive to changes in the marketplace, develop and implement
strategies to accomplish goals and exceed expectations in a team environment.
Related Courses ▵ Technology for Business Applications ▵ Leadership Development ▵ Organizational Behavior and Management ▵ International Business ▵ Entrepreneurship
Organizational Behavior and Management
▵ Bloomingdale’s ▵ Several employees quitting ▵ How to motivate employees beyond paychecks ▵ Employee appreciation ▵ “Coffee with the boss”
International Business ▵ Bring Stone Fox Bride to London, England ▵ London is a trendy and fashion-forward city
▵ Traditional values in England are changing; Stone Fox Bride is “anti-bridezilla”
▵ Smooth transition due to similar marketing strategies and fashion concepts
Entrepreneurship ▵ Cheeky Bikini ▵ Swim retailer located in Santa Monica
▵ E-commerce site that ships internationally
▵ Sell high quality designer bathing suits, as well as related apparel and accessories
▵ Future plans to expand with more stores and a private label line
Marketing Strategies The target market for a given retail business environment is researched and the appropriate marketing and branding strategies are developed to ensure
success in a competitive marketplace. Related Courses ▵ Marketing Essentials ▵ Consumer Behavior and Research ▵ Brand Management Strategies ▵ Marketing Communications ▵ Promotions in the Work Environment
Consumer Behavior and Research
Brand Management Strategies
Brand Management Strategies
Marketing Communications