Kiosk Proposals• Hot dog
o Self-op
• Kilwin’so Branded
• Bento Boxeso Healthful options
Hot Dog Cart
Location• The hotdog cart
will be located outside the Disney Pavilion.
• This location was chosen based on foot traffic and nature of the unit.
Cart Body :18 Gauge Stainless SteelCart dimensions: 40”w x 48”l x 24”hSinks: 3 sinks standard, extra can be addedCooler Storage Insulated top entry ice box for up to 98 sodasSteamers 5 steamers pans 1/3 size x 6Fresh Water Tank 5 gallonsWaste Water Tank 7 gallons
Carts
Willy Dog Hot Dog Cart
Pricing• Applegate - All beef
hotdog $2.99
• Applegate chicken or turkey hotdog $2.99
• Vegetarian hot dog –Yves Meatless Hot Dogs $2.99
Pricing JustificationFive guys & BurgerFi charge $3.69 for cheapest hot dog includes toppings, not including chips or drink
Creative Marketing Ideas
• Combo Special: 1 hot dog with 2 toppings,1 side, 1 Medium drink $5.00
• Promotions:o Meatless Monday: Vegetarian Chili Dogo Taco Tuesday: Hot dog dressed with taco
toppingso Wacky Wednesday: Design your owno Thriller Thursday: Jalapeño and Cheeseo Fruity Friday: Seasonal Fruit Relish
Condiments• Ketchup• Chili• Vegetarian Chili
Sauerkraut• Yellow Mustard• Specialty Mustards• Relish• Cheese• Jalapeño’s
.
• Guacamole• Tomatoes• Lettuce• Cucumbers• Coleslaw• Raw Onions• Sautéed
Onions• Turkey Bacon
Whole sale costs• Applegate beef hot dog
o $ 48/for case of 12 - $0.40 per hotdog
o 12 packages in each case -10 dogs in each package
• Applegate Turkey or chickeno $ 48/for case of 12 - $0.40 per
hotdogo 12 packages in each case -10
dogs in each package• Yves Veggie Cuisine The Good Dog
o $58.75 /for case of 12 - $ 0.50o 12 packages in each case -10
dogs in each package• Buns• Condiments
o Varies
First Year BudgetInitial start-up Expenses
Equipment $3,499
Supplies $1,000
Marketing $1,000
Salary Expenses $20,000
+20% added costs $5,000
Total Expenses $30,499
Profit• For Example
o 100 hotdog meals / day for $5.00• $500 / day
o 240 working days / year• $120,000 / year
• Annual overhead expense is estimated to be 34%
• Profit would be $79,200
Location in the hospital• Cart will be located outside the Welch Cafeteria.
Location was chosen due to its proximity to the Kings street parking garage and because it is centrally located in the hospital.
• This area sees a lot of foot traffic daily and it is easy access for customers. It is also located on the opposite side of “Market Place” which sells chocolates so there is no immediate competition.
Kilwin’s Display Options
Pricing• 9 piece box of assorted
truffles $14.50
• 12 piece box of assorted caramels $14.99
• Chocolate bars $4.99
• Fudge $8.99 (½ lb)
• Caramel Apple $ 5.49 each
Creative Marketing Ideas• Special baskets
Get Well Soon!
Possible Products Offered• Fudge• Caramel Covered Apples• Chocolate Truffles
Costs• Franchisee fee $40,000• 5 % royalties on gross sales• 1% national fund contribution (minimum net worth $500,000 for new investor)• Hospital will not make a profit if it buys a
franchise
• Would be most profitable to have local Kilwin’s franchisee rent a space from the hospital and set up their own cart
Bento Boxes
Location
• By the Main Entrance to the left of the Information Desk Above Lakeside Café
• Lakeside could prepare the Bento Boxes daily
Bento Box• Fruit• Vegetable• Protein• Grain• Dairy/Non-
dairy
Bento Box Examples• Fruits:
o Grapeso Apple sliceso Kiwi sliceso Orange sections
• Veggies:o Carrot stickso Celery stickso Salado Avocado
• Proteins:o Chicken salado Hummus dipo Cheese stickso Nutso Hard Boiled egg
• Grains:o Pasta saladso Pita
*Can easily be tailored to be vegan, vegetarian or H100. The options are endless!
Product Type• Bento Boxes are becoming a popular quick meal
choice. People are making them at home and purchasing.
Display Example• $1750• Refrigerated• On Wheels• Display Lights• Attendant will
retrieve the bento boxes for the customer
Pricing• Pricing• Bento box pricing $4.99-6.99• A box with more protein will be at the higher price
point
Price Justification• Pricing justification• Starbucks bistro boxes sell for $4.95 - 6.95
Start up costsInitial start-up Expenses
Equipment $2,350
Supplies $1,500
Marketing $1,000
Salary Expenses $20,000
+20% added costs $4,970
Total Expenses $39,820
Profit• For Example
o 40 bento boxes sold /day at $6.99 = $280.00o 240 working days x 280 = $67200o 67200 – 30 % expense = 67200- 20160=
47040 profit