Konsep Resort: Definisi ResortDr. A.H Galih Kusumah
Agenda Perkuliahan
Klasifikasi dan Tipe akomodasi
Mendiskusikan Definisi dan Klasifikasi Resort
Memahami Karakteristik Operasional dan Manajemen Resort
Klasifikasi dan Tipe Akomodasi (Gee, 2010)
• Classic Hotels
• Spas
• Convention Hotels
• Motels (Motor Hotels)
• Residential Hotels and Service Apartment
• Casino Hotels and Resorts
• Resorts
Apa itu Resort?
Resort: Sebuah Definisi
• Terdapat belasan definisi Resort yang berkembang dalam kurun waktu 30 tahun terakhir;
• Setiap definisi resort yang berkembang, memiliki cirinya masing-masing, yang juga dipengaruhi oleh latar belakang penulis/akademisi penyusun definisi;
• Berdasarkan perkembangan tersebut, Resort memiliki spektrum definisi yang luas, mulai dari resort sebagai entitas usaha akomodasi, resort sebagai areal/Kawasan wisata dan rekreasi, hingga resort sebagai suatu destinasi.
Spektrum Definisi Resort
Entitas BisnisAkomodasi
Resort SebagaiKawasan
Destinasi
Mendefinisikan Resort (dan Akomodasi)
DefinisiResort (Brey, 2009)
“A resort is a full-service lodging facility that provides access to or offers a range of amenities and recreation facilities to emphasize a leisure experience.
Resorts serve as the primary provider of the guests’ experience, often provide services for business or meetings, and are characteristically located in vacation-oriented settings.”
Definisi Resort (Brey, 2009)
Minimum qualifications of resort:
• Provide one signature amenity or anchor attribute
• Provide five secondary recreation/leisure/entertainment experiences
• Provide one full-service food & beverage outlet
• Bed-base must include short-term or overnight lodging
• Minimum of 25 rooms or other accommodations (exception to minimum for properties with two signature amenity/anchor attributes)
• Emphasize a leisure or retreat-environment experience
Terminologi dalam Definisi Resort (Brey, 2009)
• Signature Amenity
• Anchor Attribute
• Recreation/leisure/entertainment experiences (RLE-E)
• Full-Service
Terminologidalam DefinisiResort (Brey, 2009)
Signature Amenity
Signature amenities are amenities/attractions/geographically significant attributes that a resort is required to provide access to in order to be considered a resort.
These include, for example: golf, ski/mountain, beach/ocean, lakeside, casino/gaming, all-inclusiveness, spa/health/wellness, marina, tennis and water park. For property-generated or man-made amenities, they need to be considered full-service to be a signature amenity.”
Signature Amenity
Signature Amenity
Signature Amenity
Terminologi dalam Definisi Resort (Brey, 2009)
Anchor Attribute
An anchor attribute is a non-typical theme linking tertiary or secondary resort amenities and attributes to provide a signature amenity.
To be identified as an anchor attribute, a minimum of five recreation/leisure/entertainment experiences linking to a common theme must be provided. Examples include: couples, family, educational, tropical, and dude ranch.
Terminologi dalam Definisi Resort (Brey, 2009)
Recreation/leisure/entertainment experiences (RLE-E)
A recreation/leisure/entertainment experience is a secondary amenity that adds to the resort experience.
Any leisure or recreation activities, which can range from croquet to beach volleyball or organized kids activities, are considered RLE-E. While RLE-E is not considered primary resort features, they are important in creating the appropriate atmosphere and providing a range of activities for guests to participate in.
Secondary Recreation/Leisure/Entertaiment
Terminologidalam DefinisiResort (Brey, 2009)
Full-Service
For the purposes of this definition, full-service shall be defined as a property that provides a range of amenities and services to address customer wants and needs. This includes offering a variety of amenities and activities, a restaurant offering two or more meal services daily, and enhanced service levels (ex. concierge or room service).
Resort Classification (Brey, 2009)
• Destination Resort
• Intermediate Resort
• Intermediate-Access Resort
• Specialized Resort
Resort Classification (Brey, 2009)
Destination Resort
These properties are seen as resorts in the truest sense. They serve as the primary motivation to visit a destination and have characteristically high levels of service.
Minimum Requirements:
• Four signature/anchor amenities
• Fifteen or more unique secondary RLE-E
• Three or more food & beverage outlets
• Spa/health/wellness amenities
• Multiple shopping outlets
• Variety of lodging options
Resort Classification (Brey, 2009)
Intermediate Resort
These properties can serve as the primary reason to visit a destination but guests can have additional motivations for visiting the resort
Minimum Requirements:
• Two signature/anchor amenities
• Ten or more unique secondary RLE-E
• Two or more food & beverage outlets
Resort Classification (Brey, 2009)
Intermediate-Access Resort
These properties are typically located in vacation destinations or densely populated areas. They are frequently clustered together and provide access to geographically-significant signature amenities (ex. ski, beach).
Minimum Requirements:
• Two signature/anchor amenities
• Ten or more unique secondary RLE-E
• Two or more food & beverage outlets
• Provide direct access to external recreation or leisure experiences
Resort Classification (Brey, 2009)
Specialized Resort
• These properties can be found in any location and provide a focused experience around one signature amenity or anchor attribute.
Minimum Requirements:
• Provide one signature amenity or anchor attribute
• Provide five secondary RLE-E
• Provide one full-service more food & beverage outlet
• Bed-base must include short-term or overnight lodging
• Minimum of 25 rooms
• Emphasize a Leisure or retreat-environment
Faux Resort Properties (Brey, 2009)
• Vacation Retreat
• False-Positive
• Integrated Destination Development (Mega Resort)
Karakteristik Resort lainnya (Gee, 2010)
• Visitor Market: Vacation & Leisure Segments, and business-cum-pleasure conventions
• Location
• Seasonality
• Service Attitude
• Managers of Resort Properties• Corporate and Employer Responsibility
• Employee Housing
• Labor Skills
• Sources of Revenue
• Activity Control• Land, Building, and Fixed Assets
• Resort, Traditions and Culture