The ABCs of marketing your game
Kristyna PaskovaSocial media manager
Unity Technologies
Insert pitch for how marketing isn’t all evil
Make a strategy!
1. Who are your users2. What do you want3. What to post where4. How are you doing
Content strategy• Tone
• Channels
• Roadmap
• Resources
Social media- There’s no “success guaranteed” channel- RESEARCH- #madewithunity, #indiedevhour, #screenshotsaturday
- ⅓ ⅓ ⅓ rule• Sharing• Talking• Promoting
Releasing content early and alpha testing =
marketing AND design win
Demoing your projects
Pitching
• RESEARCH• presskit()• .gifs (LICE, Giphy capture,
gyazo)• KISS• Dropbox
Analytics
● Test everything!
● Don’t believe experts
● Eyes on the price
How to make the community successful?
Get good player support
Set rules for moderation
Get a community manager
Thank you!@kristynapaskova
@unity3d@madewithunity
youtube.com/unity3dblogs.unity3d.com