© Kwendi MindReader, 2012
KWENDIMindReader
© Kwendi MindReader, 2012
Kwendi Mind Reader
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KWENDI MindReader – Research department, launched in October 2011 & operating with Marketing Research in both fields: Qualitative & Quantitative
STRATEGIC MARKETING RESEARCH
TACTICAL MARKETING RESEARCH (concept & product
tests, NPD launch etc.)
CONSULTING
• Market trends observation: values, beliefs, behavior, lifestyle
• Brand positioning: methodology developing & testing
• Tactical marketing research according to Client needs• Experience in conducting product / pack / label tests
etc,• Pre-Quant based projects to get values, beliefs,
behavior, lifestyle points
• Ongoing consultancy support during before / during / after each project
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Geography of our possibilitiesWe are ready to offer You to conduct both Qualitative & Quantitative marketing research projects in different countries within CIS:
Russia Ukraine Belarus Moldova
Georgia Armenia Azerbaijan Kazakhstan
Kyrgystan Tadzhykistan Turkmenistan Uzbekistan
© Kwendi MindReader, 2012
Qualitative marketing research
Standard Focus Groups
In-depth interview
Mini FGD’s
Ethnography marketing research
(in-home interviews, diaries
etc.)
Creative sessions
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Qualitative marketing research
We are operating with a wide range of qualitative methods and techniques which we are constantly updating along with key trends in marketing research.
We work with a wide target audience, including men and women, consumers of all ages and lifestyles, including groups that require a specific approach - for example, parents with children, teenagers.
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Quantitative marketing research
Product / Pack tests
Taste profile tests (product-test) & other product features tests
Different Ad materials tests
NPD / Concept tests
Understanding the differences in
consumer behavior (U&A)
On-line tests using On-line panel
Quantitative marketing research
We are offering a wide range of Quantitative methodologies.
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Kwendi MindReader has its own field department, which conducts over 300 interviews on a monthly basis. The company has its own network of recruiters. So we exclude the possibility of having the "professional" respondents on our projects
Kwendi MindReader has the ability to use knowledge and technical capabilities of Kwendi in communications and media. Also having a strong field department and qualified team allows to conduct full cycle projects using both qualitative and quantitative methods.
Kwendi MindReader – a team of professionals with specialized education and years of experience in marketing research
Advantages of cooperation with us
1. PROFESSIONAL TEAM
2. HIGH QUALITY RECRUITING
3. SYNERGY OF EXPERIENCE & OPPORTUNITIES
© Kwendi MindReader, 2012
ANDRIY SEMENOV
10 years experience in marketing research both Agency & Client sides:
GfK – UkraineOne of the largest international companies, offering a full range of services to conduct market research in Ukraine and abroad.
JT InternationalOne of the largest international tobacco companies
Kraft FoodsOne of the largest international companies - manufacturers of food products.
Danone-UnimilkInternational leader of producing different food products
Tutor of marketing research classes in EBA & BeFirst marketing school
Experts
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Clients (non-confidential projects)
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Contacts
Andriy SemenovPartner
Kwendi MindReader
e-mail: [email protected]
cell: +38 050 444 95 00
© Kwendi MindReader, 2012
Get YOUR Mind ready!
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