Objectives
• Understand how cookies can help personalise adverts on a website
• Be able to describe the law that affects the use of cookies
• Understand the implications of not following the laws
What is a Cookie?
• A tiny text file that a website saves on your computer when you visit
• It can be used to identify you for the next time you visit the site
• WHY?
Why use Cookies?
• Save you logging in every time
• Remember your preferences when you log in – like personalising layout
• Remember what you’ve bought before to recommend things you’re more likely to want
Tracking
When you sign in to Google, it tracks your
searches and which sites you visit to advertise
things on the results page
How can Image Reflections use Cookies?• To personalise the site for users
– So their photographic session images are always easy to access
• To advertise new products on the site– So they advertise new photographic products to the
users that are most likely to be interested– E.g. if you bought a ‘kids’ shoot before then you
might want another one?– E.g. if you buy an ‘engagement’ session you may
later need a wedding photographer
• To advertise other company’s products
What about the Law?
• https://www.youtube.com/watch?v=gMaaxptSCoI
• Write down what Image Reflections will need to do and what the punishment for not doing it could be
Write a Cookie Information Page
• Image Reflections need a page on their site to explain what cookies are and why they use them
• Look at some example pages on the internet to help you write your own page
Exam Question1. Image Reflections use cookies on their
website to personalise the advertisements they display
a) Explain what a cookie is [2 marks]b) Explain why Image Reflections would want
to personalise the advertisements that are displayed on the site [2 marks]
c) State the name of the law that applies to the use of cookies on their website [1 mark]
d) Explain what Image Reflections need to do to comply with this law [2marks]
Other Laws
• The VLE page also looks at another law that might apply – the Data Protection Act
• You’ll need to revise this a bit more to complete the homework