1
LaughingLaughing at at radical changes in radical changes in
electronic electronic publishingpublishing
especially as it relatesespecially as it relatesto to Bible SoftwareBible Software
2
Olive Tree’s Olive Tree’s GoalGoal
Olive Tree connects PeoplePeople with God’s God’s
WordWord via TechnologyTechnology.
3
ThinkThinkOutside the box
As if There is No Box
(Rupert Murdoch)
3
44
55
66
7
Why Crazy?Why Crazy?
7
8
AndyAndy GroveGrove(Intel) Book title:
Only the Paranoid Survive
8
99
Andy GroveAndy Grove"Sooner or later something
fundamental in your businessworld will change"
1010
Andy GroveAndy Grove“Memory chips got smaller,
cheaper and overseas, so what shall Intel do?”
1111
Andy GroveAndy GroveChapter 7 - Let Chaos Reign
"Resolution comes through experimentation. Only stepping out of
old ruts will bring new insights"
12
Another blog article I just Another blog article I just read: read:
"Why the eBook World Makes Me Nuts"
(I think the point is the UI andUser Experience is changing
and not constant)
12
1313
Six Take-aways Six Take-aways from TOCfrom TOC
1. 1. PanicPanic positively.2. positively.2. LaughLaugh at folly. at folly.3. Appreciate honesty.3. Appreciate honesty.4. Be open-minded with a good dose of 4. Be open-minded with a good dose of skepticism.skepticism.5. Pride.5. Pride.6. Eight heads are better than one.6. Eight heads are better than one.from ECPA.org (Gretchen from Rose Publishing)from ECPA.org (Gretchen from Rose Publishing)
1414
Steve JobsSteve Jobs“Innovation distinguishes
betweena leader and a follower.”
1515
Steve JobsSteve Jobs“You've got to start with customer
experience and then buildthe technology.”
1616
Steve JobsSteve Jobs“To focus on where we make
a difference.”
1717
ChangesChanges,, ChangesChanges,, ChangesChanges
18
Apple: Apple: now makesnow makescell phonescell phones
18
1919
Apple: Apple: a successful a successful
app storeapp store
2020
Kindle: Kindle: runs onruns on
Apple iOSApple iOS
2121
Apple: Apple: starts Mac App Storestarts Mac App Store
2222
Google: Google: now makesnow makescell phone cell phone
OSOS
2323
Amazon: Amazon: Now more Now more eBookseBooks sold sold than than paperpaper
booksbooks
2424
Amazon: Amazon: to to distribute distribute
AndroidAndroid apps. apps.Olive Tree is Olive Tree is
there.there.
25
Amazon KindleAmazon Kindle
Goal: An electronic reader that ignores
platforms
25
2626
Amazon: Amazon: Kindle runs on Apple Kindle runs on Apple
iOS,iOS,iPad, iPhone, and Android.iPad, iPhone, and Android.
(and more...)(and more...)
2727
Amazon: Amazon: Kindle may accept Kindle may accept appsapps
for the for the Kindle handheld platforKindle handheld platfor
m.m.
2828
Google Android: Google Android: may have may have GPLGPL issues issues
especially c++especially c++
29
BlackberryBlackberry
BlackBerry PlayBook may run Android and Java apps - very good
29
3030
Nook: Nook: may accepmay accept t AndroidAndroid apps for apps for the the NookNook handheld handheld platformplatform
31
MarketingMarketingNow social, but be careful.
Twitter - maybeNewsletters - yes
print - yes for showsblog - maybe
facebook - maybe++
31
32
DRMDRMDigital Rights Management
32
3333
DRMDRMprotects author, protects author,
publisher, publisher, markup’er, distributormarkup’er, distributor
3434
DRMDRMcan frustrate users if too can frustrate users if too
tighttight
35
DRMDRM
DDon’t on’t RRead ead MMee
36365
DRMDRM
DDon’t on’t RRead ead MMee
3737
DRMDRM
DDYNAMIC YNAMIC RRABBIT ABBIT MMEANNESSEANNESS
3838
DRMDRM
DDYNAMIC YNAMIC RRABBIT ABBIT MMEANNESSEANNESS
3939
DRMDRMTwo Extremes: Two Extremes:
no DRM, tight DRMno DRM, tight DRM
404032
DRMDRMPaperPaper booksbooks are shipped are shipped
without DRMwithout DRM(Rabbits are too expensive)(Rabbits are too expensive)
4141
So manySo many
eBook channelseBook channels,,O'Reilly maybe 23+ O'Reilly maybe 23+
channelschannels
4242
eBook eBook platforms platforms seemseem
to come and go liketo come and go like
wildflowerswildflowers
4343
Where is theWhere is the
Rocket eBook Rocket eBook platform? platform?
(years ago Olive Tree had Bibles for this (years ago Olive Tree had Bibles for this platform)platform)
44
Data FormatsData FormatsXML,
ePub, ePub 3html, text, PDF,
paper... more coming
44
4545
BibleBible Software:Software: Expect Expect NONO changes changes
in the Bible Software in the Bible Software world world !?..!?..
4646
SomeSome Bibles Bibles are going are going
FREEFREE
4747
Biblica, ZondervanBiblica, Zondervanand YouVersionand YouVersion
Team Up to Give AwayTeam Up to Give Away1 Million 1 Million FREEFREE NIV Digital NIV Digital
BiblesBibles in 400 Hours in 400 Hours
4848
Some publishers sell onSome publishers sell onKindle a Study BibleKindle a Study Bible
less than our royaltyless than our royalty
4949
Bible Software: Bible Software: is a specialized is a specialized
enhanced eBook due enhanced eBook due to:to:
5050
Bible Software data and Bible Software data and display related by display related by
5151
1. 1. Book, Chapter, Verse Book, Chapter, Verse IndexingIndexing2. 2. Strongs NumbersStrongs Numbers3 3 Root words or LemmasRoot words or Lemmas4. 4. Smart SearchesSmart Searches
5252
PlatformPlatform ConfusionConfusion for for
authors, authors, publisher and publisher and distributorsdistributors
5353
Platform confusionsPlatform confusions
pub - ok on pub - ok on iPhoneiPhone, not on , not on
iPadiPad
5454
Publisher terms are allPublisher terms are allover the placeover the placefrom low to high from low to high
percentagespercentages
5555
Publisher terms:Publisher terms:some NET, some DPL, some some NET, some DPL, some
fixed amounts, agency fixed amounts, agency modelmodel
5656
Publishers don't know ifPublishers don't know ifBible Software Bible Software companies are companies are
eBookeBookor or enhanced markup enhanced markup
distributorsdistributors
57
AuthorsAuthorsSome are coming
direct to Olive Tree to publish by passing the traditional publishers.
57
5858
Technology and Technology and useruser experienceexperience
keeps changingkeeps changing
5959
Go to conference andGo to conference andpublishers get into app publishers get into app
modemode
6060
Six Take-aways from Six Take-aways from
TOCTOC
1. 1. PanicPanic positively.2. positively.2. LaughLaugh at folly. at folly.3. Appreciate honesty.3. Appreciate honesty.4. Be open-minded with a good dose of 4. Be open-minded with a good dose of skepticism.skepticism.5. Pride.5. Pride.6. Eight heads are better than one.6. Eight heads are better than one.FromFrom ecpa.org - Rose Publishingecpa.org - Rose Publishing
61
Olive Tree’s Olive Tree’s GoalGoal
Olive Tree connects PeoplePeople with God’s God’s
WordWord via TechnologyTechnology.
62
AndyAndy GroveGrove(Intel) Book title:
Only the Paranoid Survive
62
63
It’s CrazyIt’s Crazybut Not
The End
63
6464
6565
66
Innovation . . . Innovation . . . Is IncrementalIs Incremental• “. . . Innovations tend to layer over one another.” —Nigel Beale, “On the Future of the Book”
• Is the movement of print publishing toward an interactive electronic model (like iPad) innovation, just the next step, or both?
67
Incremental Innovation in Bible Incremental Innovation in Bible StudyStudy
• Words / Speech - Oral Tradition
• Clay tablets• Papyrus• Paper• Bound paper• Computers• 86 186 286• Z80• PC• Mac• Web• X-box• Mobile
Where are you on this list? Where are you on this list?
68
Viewing the Viewing the BibleBible
Palm Pilot
69
Viewing the Viewing the BibleBible
Franklin
70
Viewing the Viewing the BibleBible
Windows CE /
Pocket PC
71
Viewing the Viewing the BibleBible
Symbian cellphones
72
ViewingViewingthe Biblethe Bible
73
Viewing the Viewing the BibleBible
Rocket eBook
Reader
74
Viewing the Viewing the BibleBible
Sony eReader
75
Viewing the Viewing the BibleBible
Kindle
76
Viewing the Viewing the BibleBible
Android
77
Viewing the Viewing the BibleBible
iPhone
78
Viewing the Viewing the BibleBible
Tablets
79
Viewing the Viewing the BibleBible
iPad
iPad
80
Viewing the Viewing the BibleBible
oPadOlive Tree Tablet
Maybe Under ConstructionMaybe Under Construction
81
What is Innovation?What is Innovation?
82
Innovation is a new way of doing a new way of doing somethingsomething or “new stuff that is “new stuff that is made useful.”made useful.” It may refer to incrementalincremental or radicalradical changes in thinkingthinking, productsproducts, processesprocesses, or organizationsorganizations.
83
InnovationInnovationCamera phones:
– Initially, a strange combination
– By the end of 2008, the world installed base of camera phones was 1.9 billion.
84
Innovation . . . Is Mixed Innovation . . . Is Mixed (some good ideas and some bad)(some good ideas and some bad)
• Bad inventions: Electric page turner
85
Innovation in Innovation in Bible StudyBible Study• Electronic Study Bible – 1984
• Study Bible on the Web – in the 1990s
• Electronic Mobile Study Bible in hardware – 1990s
• Electronic Mobile Study Bible in software – approx. 1998
86
How to How to InnovateInnovate• Create an atmosphere to
innovate• Create innovation teams• User centered—how do people
want to study the Bible?• Consider ideas from all sources
87
What has What has helped Olive helped Olive
TreeTree• Giving the gloryglory and credit to GodGod for continued success
• Focus on the BibleBible and Bible study materials
88
What has What has helped Olive helped Olive
TreeTree• Build technology that we personally enjoyenjoy using (and do use in Bible study and church)
89
What has What has helped Olive helped Olive
TreeTree• Ignore the competition; just listen to usersusers
• Many creativecreative ways to work with publishing partners– How Olive Tree can help them
publish
90
What has What has helped Olive helped Olive
TreeTree• Leverage software and technology for multiple uses
• Develop a multi-platform strategy– Assume multi-platform will not go
away– 2000 – Palm, Windows Mobile, PC– 2010 – iPhone, iPad, Android,
BlackBerry, Symbian, Mac, PC
91
What has What has helped Olive helped Olive
TreeTree• Olive Tree Markup Language: started in 2002, now at version 4.0 (working on 5.0)
• Variations of a 3 tap verse chooser
92
What has What has helped Olive helped Olive
TreeTree• Web site in 4 modes– Desktop– Mobile 1 – iPhone and Android– Mobile 2 – BlackBerry and other
mobile– iPad (still a secret)
93
BibleReader: BibleReader: Tools to Read and Study the Tools to Read and Study the
BibleBible
Users can build and organize a library of hundreds of titles
View Bible text and reference works at the same time, in pop-ups or split screen
Add personal annotations with notes, bookmarks, and highlighting
Simple or advanced searches—like an exhaustive concordance with every Bible
94
Creating a Cross-Platform Creating a Cross-Platform Mobile ExperienceMobile Experience
• Reality of multiple mobile platforms will not go away anytime soon
• Successful mobile programming will flexibly operate on many different
platforms
95
Designing Bible Study forDesigning Bible Study forThe Newest Mobile PlatformsThe Newest Mobile Platforms
Preview of
BibleReader
on iPad
96
OliveTree.comOliveTree.com The Olive Tree Book StoreThe Olive Tree Book Store
• 500+ resources for 12+ mobile platforms
• 100+ Bible translations• Commentaries, study
Bibles, cross-references• Greek and Hebrew
Bibles, with parsing and morphology
• Christian eBooks• Users can build their own
library of Olive Tree materials
97
Olive Tree’s Olive Tree’s Mobile SiteMobile Site
• The OliveTree.com experience optimized for the browser on your mobile device
• 2 versions with specialized content for graphics-rich or simple browsers
98
Many ElectronicMany ElectronicDistribution ChannelsDistribution Channels
Online App Stores
• iTunes – iPhone / iPad / iPod Touch
• App World – BlackBerry
• Android Market –Google Android
• Ovi – Symbian (Nokia phones and others)
• Windows Marketplace – Windows Mobile(coming soon)
Other Electronic Formats• Kindle• iBook• ePub• Sony eReader• Nook
99
Olive Tree Olive Tree Branded AppsBranded Apps• Based on Olive
Tree’s proven BibleReader technology
• Specially customized elements and content designed by publisher
• Distributed by Olive Tree or by publisher