This is our current sampling booklet cover and we are looking to change the illustration into more

hedkandi style illustration.

Left Illustration- Bad Campaign Image Brief:

The image should show- bored, uninterested, un-branded, un-hygienic supermarket deli counter staff at a un-branded and un-organised sampling table.- offering up cubes of food with toothpicks, unpleasant and unattractive looking food sample presentation.- back of the sampling stand should show a full shelf of produce all marked down at big discount, half price offers and un-organised product display.- the image is preferred to be in greyscale tone. To look unattractive.- maybe with a bubble on her thinking to leave the work early or go for a fag break?- we don’t want any customer interaction; perhaps one solitary shopper ignoring her, picking a product labelled up as The Competition?

*Please bear in mind that we are going to print this illustration on a A5 size cover. The Illustration should be clear and easy to understand when it print out.

Images below are for your reference.

Imagine these picture without smile on their face.

Right Illustration - Good Campaign Image Brief:

The image should show- high impact, interactive and fully branded event area with a mix of elements all engaging with the customers, in a cohesive way- elements to inc branded promotional vehicle, crowds of customers, talking and tasting food samples provided by enthusiastic brand ambassadors in smart branded uniforms, maybe with a costumed mascot, maybe with a customer competition with data capture happening on location- event area is positioned a busy location (such as something that looks like a high street, or in front of a supermarket main entrance – or both!?) - customers are seen to be enjoying and buying samples, brand ambassadors are seen to be talking and listening - branded sample stock is neatly displayed on FSDU marked at Full RRP, with customers buying / taking it showing lots has been sold).- the image is preferred to be in corporate colour pallet (like our logo)

*Please bear in mind that we are going to print this illustration on a A5 size cover. The Illustration should be clear and easy to understand when it print out.

Images below are for your reference. FSDU