Twitter 101Level Up Your Social Media With Twitter

Desiree Yourczek @d_yo Art Unlimited @ArtUnlimitedUSAhttp://www.artunlimitedusa.com

Level 1

Level 2

Level 3

Level 4

What Is Twitter?

Twitter #Basics

Twitter for

Business

Expert Tweeter

What Is Twitter?

• Micro-blogging service• 140 Characters or Fewer

• Over 600 Million Active Users• 43% of users use their phone to tweet

Level 1

Twitter Vocabulary• @ Twitter Handle• Tweet• Follow• Follower• Follow Back

• @Reply• Direct Message (DM)• Hashtag #• Retweet (RT)• Promoted Tweet

Level 1

Anatomy of a Tweet

Can I handle another social channel?

Will I be able to tweet multiple times a day?

Will I be able to respond in a timely manner?

Is my audience on Twitter?Level 2

Questions to Ask Before Adding Twitter to Your Social Media Strategy

What Should I Tweet About?Links to Blog Posts

Level 2

Other People’s Stuff

Reply to Others

What Should I Tweet About?Live Tweet at Events

Level 2

Post Pictures

How Do I Get People To Follow Me?• Profile Graphics• Correct Username• Keywords in Bio

Level 3

How Do I Get People To Follow Me?

• Post Regularly & Consistently• Respond in a Timely Manner• Use Twitter Management Tools– Hootsuite– TweetDeck– Buffer– (There are MANY others)

Level 3

Twitter ExpertTake advantage of trending topics

Level 4

Twitter ExpertParticipate in Twitter chats

Level 4 Just a few examples:#pcinsurance

#inschat#edtechchat

#ProdMgmtTalk#ttot

#pinchat#carchat

#CustServTends#b2bchat

Twitter ExpertUse Twitter Lists

Level 4

Thank you!

http://www.artunlimitedusa.com