Leveraging The Audience of Brands & Celebrities to Promote
Content
Marcus TaylorDirector of Venture Harbour
A bit of context…(+ some embarrassing photos)
Being an Artist Taught Me The ValueOf Leveraging Other People’s Audiences.
My first successful blog postRetweeted by 20+ EMI Twitter accounts
This taught me…
If you say something nice about a brand on Twitter, they’ll probably RT you.
(Brands invest a lot of time & money in PR – if you give it to them for free…)
This taught me…
If you say something nice about a brand in comparison to their competitors (in a non-aggressive way) they’re even more
likely to RT you (at least).
This taught me…
If you say something nice about a brand in comparison to their competitors (in a non-aggressive way), using hard & indisputable data to back up your point, you’re basically guaranteed that they’ll share your content.
Since 2009 I’ve used this tactic time & time again in various
niches.
In Fact…
This doesn’t just work with brands. If you create content that supports a person’s (or a group’s) opinion about something, they’re likely to use it like propaganda.
The Result…
If you want to leverage a big brand / celebrity to share your content…
Create something that makes them look good – or proves something they
believe in correct.
THANK YOU