Leveraging Social Mediafor
Marketing & Sales Results
Jennifer Schaus
Washington, DC
Leveraging Social Mediafor
Marketing & Sales Results
Agenda:
Introduction / BackgroundPresentationConclusions
Question / Answer
Leveraging Social Mediafor
Marketing & Sales Results
Introduction / Background: - Consulting firm providing sales & marketing support:
B2G sector
B2B sector
- 8 years in business
- Industry agnostic
Leveraging Social Mediafor
Marketing & Sales Results
Our Services: * Social Media Marketing
* Blogging* Press Release
* Website Content* Brochure Content
* Linkedin Management* Twitter & Facebook Management
* Media Coverage
Leveraging Social Mediafor
Marketing & Sales Results
Leveraging Social Mediafor
Marketing & Sales Results
Social Media
* WHAT Is It?
* WHY Use It?
* HOW to Use it?
Leveraging Social Mediafor
Marketing & Sales Results
Social Media – WHAT Is It?
Leveraging Social Mediafor
Marketing & Sales Results
Social Media – WHAT Is It?
WEB 2.0
“Means of interactions among people in which they create, share & exchange
information & ideas in virtual communities & networks” WIKI
Leveraging Social Mediafor
Marketing & Sales Results
Social Media – WHAT Is It?
* Platform for Sharing Content* Expanding Contacts / Network
* Interactive & Dynamic* No Boundaries
* Personal / Business Applications
Leveraging Social Mediafor
Marketing & Sales Results
Social Media – WHY Use It?
Leveraging Social Mediafor
Marketing & Sales Results
Social Media – WHY Use It?
ADVANTAGES / BENEFITS:Branding
Marketing / AdvertisingFree Message – YOUR BILLBOARD!
Share KnowledgeBuild Credibility
No Geographic LimitsExpand Business
And………….
Leveraging Social Mediafor
Marketing & Sales Results
Social Media – WHY Use It?
Obtain Customers!!!
Leveraging Social Mediafor
Marketing & Sales Results
END GOAL: Obtain Customers!!
WHY Do Customers Buy?
* Have a need * Know you - personal* Trust you - credible
* See value – understand ROI* Price Is Right
Leveraging Social Mediafor
Marketing & Sales Results
Social Media – HOW To Use It?
Leveraging Social Mediafor
Marketing & Sales Results
Social Media – HOW To Use It?
* Who Knows You?
* Who Trusts You?
Leveraging Social Mediafor
Marketing & Sales ResultsSocial Media – HOW To Use It?
Make It Personal
Leveraging Social Mediafor
Marketing & Sales ResultsSocial Media – HOW To Use It?
* Build Credibility
* Build Trust
HOW?! CONTENT!!
Leveraging Social Mediafor
Marketing & Sales ResultsSocial Media – HOW To Use It?
CONTENT IS KING !!!
* White Papers* Tips
* Webinars * Answer Questions
* Newsletters* Press Releases
* Obtain Media / Press
= Build Credibility / Trust
Leveraging Social Mediafor
Marketing & Sales ResultsSocial Media – HOW To Use It?
* Always keep it open on desktop
* Join maximum # groups
* PARTICIPATE in groups
* Repost relevant/industry topics
* Who has viewed your profile?
* Follow-up events & connect
* Connect w personal msg
* Recommendations
* Link to your Twitter
= Build Credibility / Trust
Leveraging Social Mediafor
Marketing & Sales ResultsStory Time….
Leveraging Social Mediafor
Marketing & Sales ResultsSuccess Example: Linkedin
LinkedInOn 04/18/13 8:16 AM, Jennifer L. Schaus wrote: Thanks Bill for sending Mike XXXXX to me for govt contracting advice. We spoke this morning & I patched him through to folks who can help him directly w 8a certification & B2G biz plan. I appreciate you thinking of me for this. Best Regards, Jennifer Schaus
William XXXXX has sent you a message.Date: 4/19/2013 Subject: RE: Thanks Bill,
I was trained to go to you by Linkedin. V/R Bill
Leveraging Social Mediafor
Marketing & Sales Results
Social Media – CONCLUSIONS* Here to Stay
* Constantly Evolving
* In Today – Out Tomorrow
* Can Be Advantageous – Business
* Requires Time Investment•Content Will Drive Success
TIME & CONTENT!
Leveraging Social Mediafor
Marketing & Sales ResultsQuestions ???
Please submit your questions here ….
Leveraging Social Mediafor
Marketing & Sales ResultsJennifer Schaus
Jennifer Schaus & AssociatesWashington, DC
www.JenniferSchaus.com+ 1 – 2 0 2 – 3 6 5 – 0 5 9 [email protected]
LINKEDIN: www.Linkedin.com/in/JenniferSchaus
TWITTER: @JSchaus