Business modelling: main frameworks and tools
Linas Eriksonas, @LEriksonas
Workshop materials for Startup Scaleup training event
Vilnius, 27/10/2015
Content
• Why we need business modelling?• Business modelling frameworks:
– Business model generation (BMG) – Lean canvas
• Business modelling tools/systems– Lean Stack (Lean Startup + frameworks)
• Business modelling tactics/flashcards– Doblin Innovation Tactics Cards (Deloitte)– BMI Pattern Cards (St.Galler Business School)
• How to practice business modelling?
Business modelling? What the heck?
Business modelling?
Business modelling!
Source: steveblank.com
Business modelling google trends
26/10/2015
Business modelling google trends
26/10/2015
http://businessmodelhub.com/profile/LinasEriksonas8
Prototyping: my early experiments (2010)
Where it all started: BMG canvas
Razor and blades
Osterwalder, 2009
Standard BMG canvas
Standard BMG for IoT applications
Amazon (2006) – new biz model
BMG add-on: customer mapping
BMG add-on: customer mapping
BMG add-on: customer mapping
BMG + customer mapping extension
Value Proposition Canvas
A BMG tweaked for startups
Thestartuptoolkit.com, leanstack.com (2009-2010),Influenced by Steve Blank’s The Four Steps to the Epiphany
Lean Canvas: modelling sequence
Lean Canvas modelling instructions
Impact of Lean Startup approach
Lean Canvas: process development
LeanStack: Lean Startup + Lean Canvas
Lean Stack in Action
Doblin Ten Types of Innovation
Doblin Ten Types of Innovation
Average innovators
Top innovators
Deloitte, 2013
Ten Types of Innovation Tactics Cards
Deloitte, 2013
Business model innovation survey
55 business model patterns
BMI Business Model: back to basics
Gassmann et al, 2013
Tools and resources
Worksheets:https://www.bmi-lab.ch/fileadmin/images/home/Worksheet_BMI_eng.pdf
Cheetsheet/flashcards:https://quizlet.com/96125263/55-business-models-flash-cards/