6 Steps to LinkedIn Success
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Contents
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Why LinkedIn
6 Steps to LinkedIn Success Build a 100% Profile Establish Important Contacts Distribut Thought Leading Information Lead groups and discussions Leverage Your Network Get Results
More to LinkedIn Using Slideshare to Build Content LinkedIn Advertising to Sell Yourself
Your Score How Do You Rate?
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Why LinkedInLinkedIn boasts over 100 million users globally and is a publicly traded company. Ticker: LNKD. This business only social media allows every level of business to connect on the same playing field with the same voice. LinkedIn is the fastest growing social media for business where you can distribet information, make contacts and best-of-all, see who has been perusing your profile - are you connected?
LinkedIn Statistics:What Do You Use LinkedIn for the Most?
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6 Steps to LinkedIn SuccessBuild a 100% Profile
Spy on other profiles
Hi-Resoution Picture
“Conversational” Personal Summary
In-Depth Experience Listed
Ask For Recommendations
Make Recommendations
NOTES
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6 Steps to LinkedIn SuccessEstablish Important Contacts
Choose Targeted Fields
Reach the 500+ Mark
Connect With Specific Groups
Personalize Your Invitation to Connect
Received Card General Hot Lead
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6 Steps to LinkedIn SuccessDistribute Thought Leadership
Become A Resource
Distribute Information
Comment On And Share Information From Users
Send Sales Information Sparingly
Don’t SPAM
Hey buy my stuff, it’s totally great and now it’s 50% off! Here’s a link that doesn’t work!! www.buystufffocheap.net
Did you know that the competition has messed up every order this week. Not us! and for a limited time you can get FREE SHIPPING. Click on this unfunctional link: www.buystufffocheap.net
Have you read the Blog post about our new catalog? You shouldn’t miss this great deal on all of our items on stock!! This misspelled link will take you there CLICK IT!: www.buystufffocheap.net
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Poll Your Audience
6 Steps to LinkedIn SuccessLead Groups & Discussions
Ask Questions
Take & Distribute Polls
Answer Questions on LinkedIn
How do you _________________at _________________?
Statistics
DID YOU KNOW?:All discussions put out to groups go into that network’s inbox. That is the potential to reach hundreds or thousands of people - with your message.
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6 Steps to LinkedIn SuccessLeverage Your Network
Get Introduced Through Others
Use Upgrades Like InMail
InMail
Subject: Conference VIP Speaking Opportunity
Mr. Dondrop,We are holding a seminar at the upcoming conference in Las Vegas in 5 months and would like to request that you speak for several breakout sessions. Of course, we are prepared to offer a stippend, all travel accomodation and a negotiable fee for your efforts. I am connected with your assistant Mary Osworth, so if you would rather I conduct further conversations with her about your availability, I will do so.
InMail is a service offered from LinkedIn for a fee that allows you to directly target a potential client in his or her inbox. With this functionality you get:
100% Open Rate: InMail MUST be opened. Otherwise it sits in there inboxLow Cost: There are several plans to fit budgets if for nothing else but testingNo Reply?: Within 7 days, LinkedIn will credit your money back!30% More Effective Communication: Compared to email, that is about 40% response rate
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InMailPut this kind of information in a spreadsheet and cross-reference your performance with leads and sales based on the numbers and your time spent:.
Measure Your Performance
6 Steps to LinkedIn SuccessMeasure Your Performance
MEASURE
How Many Comments in a Month
How Many Connections Made Per Month
How Many Monthly Profile Views
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More To LinkedInUtilizing AppsMarket With Ads
Utilizing Apps.Applications on LinkedIn are a very valuable tool that will set your profile apart from other people’s in your field. With applications like Slideshare that allows you to spotlight presentations on your profile or LinkedIn events to let your network know when the next Chamber event or conference you are attending is being held - LinkedIn apps launch your profile well-past novice users.
LinkedIn PPC AdvertisingWith this amazing targeting tool, reach the decision makers based on their profile information. Would you like to contact the CEO of a multi-million dollar company with ads that only speak to 3 - 4 individuals (your market) AND only pay when you click - LinkedIn allows that.
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How Do You Rate?
16 - 20
10 - 15
5 - 9
0 - 4
You’re among friends. There is no reason to lie.
WOW. You already know the power of LinkedIn!
Great Start! Taking it to the next level will set you apart from your competition.
It’s time to get connected.
Final Score
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Notes
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Tips & TricksLinkedIn has to be a daily routine. This social network can increase your leads, sales and most importantly, your personal brand. Utilize the tools offered through LinkedIn and be a leader in your industry
Don’t hesitate to contact Mind Jar Media with further questions or concerns regarding LinkedIn Strategy and Training. 352-678-1147.
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