LINKEDIN FOR SMALL BUSINESSES
WHY YOU NEED LINKEDIN
Connecting with existing and potential clients
Providing clients with current business information and products
Who to connect with
How to use Connections
CONNECTING WITH EXISTING AND POTENTIAL CLIENTS
Who is your target market?
Who are your ideal connections?
What groups should you join?
PROVIDING CLIENTS WITH CURRENT BUSINESS INFORMATION AND PRODUCTSWhat do your customers find interesting?
• What are they most likely to click on?
• What do you want them to know about your business?
The Big 3
• Be authentic• Be responsive• Be consistent
HOW TO GIVE CLIENTS BUSINESS INFORMATION
BE CLEAR
• What do you want them to know• What products you sell, what services you offer
• What do they need to know• Location, hours, contact information, website
WHO TO CONNECT WITH
Who can you connect with now?
Who would you like to connect with?
When you connect
HOW TO USE CONNECTIONS
Recommend people
Add people that you don’t know
Add 2nd and 3rd connections, people you may know
HOW LINKEDINWORKS
Suggested information to post
How to update your page
Groups
SUGGESTED INFORMATION TO POSTWhat are you trying to promote?
• Information• Products• New Special
Pictures, Posts, Articles
HOW TO UPDATE YOUR PAGEDetail your page
Proofread your page after edits
Use applications
DO NOT LIE
Customize URL
GROUPSWhat groups to join?
What should I post or talk about?
- How often?
Establish yourself
Use to get market research
Ask for reviews
Involve your employees
WHAT TO POST
Pictures vs Text posts
How to engage connections
Keeping it professional vs adding your personal touch
PICTURES VS TEXT POSTS
Make it about business
New Products?
New Location?
Interesting article/Picture
Post to a group
HOW TO ENGAGE CLIENTS
Endorse them
Keep Active
Post Informative/ Interesting Information
Keep Connecting
WHAT HAPPENS WHEN LINKEDIN IS UTILIZED CORRECTLYEngaged connections
“Ripple effect” of engagement
Keep the momentum going
RIPPLE EFFECTMore Reach, or new connection
Friends check out page, or have now heard of business
Your friends see post you like
Post