7/27/2019 Long Term Evolution Deployment - What Telcos Need to Consider Before Starting Their 100% Data Journey
1/35
Long-Term Evolution (LTE)
What Telcos need to consider
before starting their 100% datajourney
Accenture PoV
7/27/2019 Long Term Evolution Deployment - What Telcos Need to Consider Before Starting Their 100% Data Journey
2/35
1. Long-Term Evolution: Evolution Overview2. Moving towards LTE adoption: LTE journey strategy
3. Roll-out & Planning: fine tuning vs. reengineering
4. OSS: from siloed networks towards service-orientedoperations
5. Services: Bandwidth-hungry services on-the-go,challenges and opportunities.
Agenda
2
7/27/2019 Long Term Evolution Deployment - What Telcos Need to Consider Before Starting Their 100% Data Journey
3/35
3
Long-Term Evolution:
Evolution Overview
Agenda
7/27/2019 Long Term Evolution Deployment - What Telcos Need to Consider Before Starting Their 100% Data Journey
4/35
The industry is changing faster than ever...
Mobile network operators are in the midst of a highlydisruptive new era: the 100% mobile data
-
100
200
300
400
500
600
2009 2010 2011 2012 2013 2014 2015
Millio
nsofMobileBroadbandC
onnections
Japan
Western Europe
Middle East and Africa
Eastern Europe
Asia/Pacific
North America
Latin America
2009-15 CAGR = 35,2%Both consumers and
business users continue to
demonstrate a strong
demand for mobile data
services, driven by:
Accelerated adoption ofsmartphones and newmobile devices (Tablets,Laptops, M2M devices)
Significantimprovements in userexperience and cheapflat rate data plans
4
Mobile Broadband Connections
7/27/2019 Long Term Evolution Deployment - What Telcos Need to Consider Before Starting Their 100% Data Journey
5/35
Mobile devices relentless adoption is dramaticallychanging user behavior
5
Mobile devices are driving traffic growth, with Smartphonesand Laptops as the major generator of traffic.
Users behavior are shifting
to a massive adoption of
bandwidth-hungry services
on-the-go:
Mobile Video streamingsuch as Netflix andYouTube
Music streaming such asPandora, and Spotify
Cloud applications and
services such as DropBoxand Google Docs
Source: Cisco Visual Networking Index Feb 2012
-
2
4
6
8
10
12
2011 2012 2013 2014 2015 2016
MobileDataTraffic(ExaBytesper
Month)
Other Portable Devices
M2M
Home Gateways
Tablets
Laptops and Notebooks
Smartphones
Nonsmartphones
2011-16 CAGR = 46%
Mobile Data Traffic
7/27/2019 Long Term Evolution Deployment - What Telcos Need to Consider Before Starting Their 100% Data Journey
6/35
Technology evolutions is mandatory
Mobile bandwidth request is increasing on a constantdouble-digit rate thus imposing to Operators continuouslyinvestments in network development
WCDMA(UMTS) HSPA
LTE LTE Advanced
HSPA+ (HSPA Evolved)
Rel-99 Rel-5(HSDPA)
Rel-6
(HSUPA)
Broadband cap.Quality of Service
DL: 14,4 MbpsUL: 5,7 Mbps
DL: 28 MbpsUL: 11 Mbps
2x Data cap.>2x Voice cap
Rel-7 Rel-8 Rel-9 Beyond Rel-9
DL: 42 MbpsUL: 11 Mbps
DL: 84 MbpsUL: 23 Mbps
DL: 100+ MbpsUL: 23+ Mbps
Multicarrier2x Data rates
Multicarrierenhancements
20 MHz Deployment
Rel-8 Rel-9 Rel-10
10Mhz 10 MHz
10Mhz 20Mhz >20Mhz
DL: 73 MbpsUL: 36 Mbps
DL: 150 MbpsUL: 75 Mbps
DL: 300+ MbpsUL: 150+ Mbps
Multicarrier, TDD
Multicarrierenhancements
> 20 MHz Deployment
DL: 384 KbpsUL: 128 Kbps
Note: Maximum rates (Single User)
2009 2010 2011 2012+ 1999
6
7/27/2019 Long Term Evolution Deployment - What Telcos Need to Consider Before Starting Their 100% Data Journey
7/35
Download: 300+ Mbps
Upload: 150+ MbpsPeak Data Rates
0-15 km/h optimized
15-120 km/h high performance
120-500 km/h supportedMobility
User plane: 5 ms
Control plane: 50-100 ms
Low Latency
5 km full performance
30 km some degradation
100 km no preventedCoverage
7
LTE performances plan to shred HSPA capabilities andprovide to the users the required bandwidth.
LTE promises would it be enough?
LTE is getting closer to theoretical limits (Shannon)
7/27/2019 Long Term Evolution Deployment - What Telcos Need to Consider Before Starting Their 100% Data Journey
8/35
LTE Deployment Worldwide overview
8
319 Operators are investing in LTE around the globe as ofJune 2012 with 80 commercial networks in 38 countries
Source: GSA Evolution report LTE Summit 2012
Devices
Frequenc
yFragmentati
on
MarketS
haring5 operators
account formore than90% of total
LTE market(US, Japan,Korea)
Europe andothermarketsmainly
adopt LTEas a Hot-SpotCoverage
20
Frequencybandsaround theglobe forLTE FDDdeployment
Vs.
4 Bands 2GVs.
5 Bands 3G
More than300 LTEcapabledeviceslaunchedalready
SeveralProductsare Single-Banddevices
LTE is the fastest
developing mobile system
technology ever!
LTE is in a early adoptionstage, it is expected to enterthe mainstream phase in thelate 2012.
7/27/2019 Long Term Evolution Deployment - What Telcos Need to Consider Before Starting Their 100% Data Journey
9/35
LTE capabilities: will it change user behavior?
9
LTE usage pattern highlights how increased bandwidth led toa shift in user habits towards streaming applications, morethan doubling compared to UMTS technologies
Source: The NOW Factory LTE Summit 2012
7/27/2019 Long Term Evolution Deployment - What Telcos Need to Consider Before Starting Their 100% Data Journey
10/35
LTE capabilities: free vs. premium ?
10
Application usage remarks Video streaming as the killerapplication for LTE, with premium services more than
doubling free video services.
Source: The NOW Factory LTE Summit 2012
7/27/2019 Long Term Evolution Deployment - What Telcos Need to Consider Before Starting Their 100% Data Journey
11/35
Moving towards LTE adoption: LTE
journey strategy
Agenda
7/27/2019 Long Term Evolution Deployment - What Telcos Need to Consider Before Starting Their 100% Data Journey
12/35
LTE is much more than simple radio networkdeployment
12
An integrated approach is needed to exploit all possiblesynergies with existing access and transmissiontechnologies
Its not enough tobuild and deploy afunctional network
OSS and BSS must also beset up from day one tominimize technical andfinancial risks
Operators must recognize
a return on their hugeinvestments FAST
All existingcapabilities and
business units will
be impacted
Parallel deploymentprograms (e.g.HSPA+) will be
impacted and will
require accuratesynchronization
LTE will also coexistwith other fixed
access technologies
for years
7/27/2019 Long Term Evolution Deployment - What Telcos Need to Consider Before Starting Their 100% Data Journey
13/35
Executing a safe transition towards the all IP world
A phased transition has to be defined in order to preventcannibalization of the existing GSM/UMTS revenue streams
LTE RF coverage
deployment
LTE
Deployment
Main Stages
Policy managementdeployment
Enhanced billingdeployment
IMS and service layer
enhancement
1
2
3
4
13
The evolution in accessinfrastructure is just the
beginning. To successfully deliver whatdigital consumers are asking
for, it is fundamental that
operators move their focus
from selling voice minutes to
selling data services wherethe future lies.
The real challenge for operatorswill lie in the transformation ofoperations and businessmodels.
The key issue is to plan andexecute a safe, phasedtransition.
7/27/2019 Long Term Evolution Deployment - What Telcos Need to Consider Before Starting Their 100% Data Journey
14/35
How can LTE deployment leverage existinginfrastructure?
14
Roll-out process, in the short to mid-term, will benefit fromexisting GSM/UMTS infrastructures, minimizing theacquisition of new sites by reusing existing ones
Dense Urban EnterpriseUrban
PicoMicroMacro Cells Femto
Home
Software-Defined-Radio canhelp operators to make futureproof investments,
reconfiguring newly installedGSM/UMTS capacities in LTEwhen needed.
Frequency Grid will affectnetwork coverage forcingoperators to densify sitenumber and revise thehierarchical coverage.
The network will becomes amix of macro, pico, femto
base stations and operator
deployed relay stations
The dense deploymentgreatly improves networkcapacity, and provides richeruser experience and in-building coverage
LTE RF coveragedeployment
LTE
Deployment
Main Stages
Policy managementdeployment
Enhanced billingdeployment
IMS and service
layer enhancement:
1
2
3
4
4 Small Cells to 1 Macro Cell is a goodratio in dense urban LTE environments
- Hauwei - LTE LATAM 2012)
British Government allocated 150m
funds to accelerate Small Cells Urban
Broadband- BT LTE Summit 2012
7/27/2019 Long Term Evolution Deployment - What Telcos Need to Consider Before Starting Their 100% Data Journey
15/35
Backhauling needs to be re-engineered to guaranteecorrect bandwidth and latency
Existing backhauling may not be sufficient to provide the100Mb/s per site recommended for LTE, with latency as keydifferentiating factor
LTE RF coveragedeployment
LTE
Deployment
Main Stages
Policy managementdeployment
Enhanced billingdeployment
IMS and service
layer enhancement:
1
2
3
4
15
Wired
Wireless
Fiber
Rent
Build
Copper
LicensedSpectrum
Un-LicensedSpectrum
Point 2 Point
Point 2 MultiPointIn 2011, US Wireless carriers
allocated roughly two-thirds of
their spend on OCx [50Mbps] &
higher bandwidth circuits
- Atlantic-ACM (Analyst)
British Government has
allocated 150M for Microwave
backhauling for Rural Areas- BT LTE Summit 2012
7/27/2019 Long Term Evolution Deployment - What Telcos Need to Consider Before Starting Their 100% Data Journey
16/35
The radio access layer is not a standalone domain
16
Transport and Core networks may become the real bottle-neck for customers experienced quality thus requiring toactively manage traffic and users profile
The massive deployment ofRadio elements will pushCore and Transportnetworks to the limits
Operators will require to
differentiate between
traffic types and required
quality of service
Policy enforcement rulesneed to be applied todifferentiate between trafficand users profiles
Voice and premium datatraffic should be able togrant pre-emption right onother streams ensuring therequired QoE.
Traffic Clustering
Policy Management
Traffic Class
Policy DB
Policy Enforcement Decision
Voice traffic
Best-effort Video Traffic
Best-effort data traffic
Premium data traffic
Policy & Rules
Congestion Management
timeCongestion Zone
Bandwidth
timeCongestion Zone
Bandwidth
Best-effort data traffic
CAP Application
CAP CAP
Best-effort data traffic
LTE RF coveragedeployment
LTE
Deployment
Main Stages
Policy managementdeployment
Enhanced billingdeployment
IMS and service
layer enhancement:
1
2
3
4
7/27/2019 Long Term Evolution Deployment - What Telcos Need to Consider Before Starting Their 100% Data Journey
17/35
Seizing the profitable opportunities requires aproactive and dynamic approach
17
To successfully deliver what digital consumers are asking for,it is fundamental that operators move their focus from sellingvoice minutes to selling data services where the future lies
Operators should abandon
all-you-can-eat data plans
and implement dynamicbilling profiling capabilities
Differentiate the offering, witha basic scheme with capacityand speed limits
Define Modular additional feeswith thresholds and bundling
services differentiated for on-market maturity and customerprofile
Define event-triggered fees
Users should be able tochange their billing plan,adding desired services on-
the-go.
Profile A: 30 MBps - 10 $/ Week
Profile B: 4 MBps - 4 $/ Month
Profile C: 8 MBps - 10 $/ Month
Profile D: 10 MBps - 20 $/ Month VOICE
VIDEO DATA
SERVICES
Turbo Bandwidth
Profile A: Improved Netflix - 5 $/ Week
Profile B: Improved Skype - 4 $/ Month
Profile C: Improved Xbox Live - 10 $/ Month
Profile D: Improved Facebook - 2 $/ Month
Turbo Applications
LTE RF coveragedeployment
LTE
Deployment
Main Stages
Policy managementdeployment
Enhanced billingdeployment
IMS and service
layer enhancement:
1
2
3
4
US: Verizon abolishes unlimited data South Korea: Operators do not offer
unlimited data Japan: No unlimited from May 2012,
5GB caps only- Ovum LTE Summit 2012
7/27/2019 Long Term Evolution Deployment - What Telcos Need to Consider Before Starting Their 100% Data Journey
18/35
Harvesting Network Intelligence to monetize andoptimize
18
Service layer enhancements will be a mandatory step toreduce revenues cannibalization by OTT and third partyservice providers.
LTE RF coveragedeployment
LTE
Deployment
Main Stages
Policy managementdeployment
Enhanced billingdeployment
IMS and service
layer enhancement:
1
2
3
4
OperatorValuable
Assets
DeviceAwareness
AccessTechnologyAwareness
Session-State
Awareness
LocationAwareness
UsageVisibility
Operators should Implement IMS
capabilities to successfully
manage connectivity silos
breaking (ubiquitous 3G/ Wi-Fi/
LTE mobility)
Operators should regain control overthe dumb-bit-pipe, start selling anexperience, not just a technology
End-user perceived Quality ofService should become a Valuableasset to sell to OTT and third party
service providers
Make partnership with OTT offeringthe control on the QoS effectivelyperceived by the end-users.
7/27/2019 Long Term Evolution Deployment - What Telcos Need to Consider Before Starting Their 100% Data Journey
19/35
Data Layer consolidation, avoiding datainconsistencies and systems misalignments
19
IMS and HSS deployment will give to Operators theopportunity to consolidate the old HLR and User DBs
User Data
Repository
Dataless FE
Applications
AAA
PLMN
Front-End
Application
Front-End
Application
Front-End
Application
User Data Convergence
AuC
HLR
HSS
MMS
A.S.
HLR are mostly in Phase-Out
Operators should install new HLRsupporting LTE and DisasterRecovery capabilities
Operators can close the loop onall data layers on a singleplatform, giving more stableservices, improved data
consistency and enabling newservice creation with shorter time-to-market.
LTE RF coveragedeployment
LTE
Deployment
Main Stages
Policy managementdeployment
Enhanced billingdeployment
IMS and service
layer enhancement:
1
2
3
4
7/27/2019 Long Term Evolution Deployment - What Telcos Need to Consider Before Starting Their 100% Data Journey
20/35
Roll-out & Planning: fine tuning vs.
reengineering 20
Agenda
7/27/2019 Long Term Evolution Deployment - What Telcos Need to Consider Before Starting Their 100% Data Journey
21/35
21
Roll-out and capacity planning processes should be re-
engineered under an industrialized approach in order tooptimize capital intensive investment planning.
Capacity planning
LTE deployment will require a
huge incremental of cell sites
compared to previoustechnologies
Roll-out and capacity planning haveto be carefully planned in conjunctionwith capabilities in the backhauling,transport networks and supportsystems.
The main LTE planningchallenges regard the coexistenceissues with other radio networks: thedeployment of the new access layerwould not leverage only the existinginfrastructures.
Source: Evercore Mobile World Congress 2012
7/27/2019 Long Term Evolution Deployment - What Telcos Need to Consider Before Starting Their 100% Data Journey
22/35
Capacity planning
22
Network analyticsLTE Planning
Enablers
Centralized command
tool center
Network sharing
An industrialized approach is required to
improve the efficiency of the networkcapacity planning process
Operators should use customerinformation to improve LTE deploymentstrategies and enhance network-widevisibility
Strategies should take into account all
barriers not related to technology inorder to fully exploit LTE thus
selecting the best strategy per region
and cluster area.
Roll-out and capacity planning processes should be re-
engineered under an industrialized approach in order tooptimize capital intensive investment planning.
Centralizedcommand
7/27/2019 Long Term Evolution Deployment - What Telcos Need to Consider Before Starting Their 100% Data Journey
23/35
Handling the massive deployment withoutincreasing operational overhead, How?
23
Define a centralized Command Center with a focus onProduction and tightly integrated with Process
Improvement and System Automation initiatives
Implement E2E view of the
process, systems, data flows,
handoffs
Simplify and automateprocess, systems, organizations
Define quantifiable metrics tomanage and measureperformance
Drive to one truth reporting
with E2E visibility
Track and manage productionwith an E2E provisioningworkflow tool
Enforce quality measurement(e.g. aging, rework)
Establish focused SWAT teams
to rapidly resolve issues
Command Center
Financial
Management
Program
Delivery
Common
Metrics
Forecast
Models
ProductMarketing
Device Planning& Engineering
RANPlanning
NW & ITOperations
Core/TX Planning &Engineering
CustomerOperations
SiteManagememnt
ProductMarketing
NetworkCreation
ServiceDelivery
InfoTechnology
Supply ChainManagement
Mission Control provides site level and program level status
SWAT Team
E2E Process
Program Level Information Transactional Data (at site level)
Network analyticsLTE Planning
Enablers
Centralized commandtool center
Network sharing
Centralizedcommand
7/27/2019 Long Term Evolution Deployment - What Telcos Need to Consider Before Starting Their 100% Data Journey
24/35
Measuring the performances to tracking progressvs. the plan and identifying areas for improvement
24
The Command Center drives production and focuses
delivery using daily and weekly standard reports to givevisibility to across the end-to-end process to multipleaudiences
Inventory Pipeline - tracks inventory in the servicedelivery pipeline to drive progression, aging analysishighlights idle time driving to identification of
bottlenecks and dependencies
Anticipated Completions applies a criteria to theService Delivery pipeline to identify sites with a highprobability of a successful completion, analyzedependencies to predict throughput
Deep Dive Reviews data driven analysis andinterpretation of data required for specific deep dives
Issue and Roadblock Analysis andQuantification using standard and ad hoc reporting,find the root cause of the issue and escalate forresolution
Tactical Solutions & Delivery Triage issues withimmediate access to Single Point of Contacts, driveresolution and integrate with process improvementteam for future fix
Network analyticsLTE Planning
Enablers
Centralized commandtool center
Network sharing
Centralized command
7/27/2019 Long Term Evolution Deployment - What Telcos Need to Consider Before Starting Their 100% Data Journey
25/35
Traffic and user behaviour, a key element to makeconfident business decisions
25
Real-time usage and user profile data enables operators to
make real-time decisions regarding service plans andpremium offerings
Real-time analysis and
reporting of detailed traffic
patterns - giving a complete
picture of the customersexperience
Application of descriptive andpredictive analysisalgorithms to determinerelationships in customers habitsand level ofsatisfaction of services -prediction of customers churn
Analyze usage patterns toproactively up-sell new servicesand drive new networkexpansions
Presence Data Customer andMarketing DB
Real Time Campaign
Network Planning
Utilization
Real time Presence Users Profile & MarketingData
SDP BSS
Sites Clustering basedon services utilization
ResourceInventory
TrafficAnalysis
GeoLocation
Target Customers
Investments
Network analyticsLTE Planning
Enablers
tool center
Network sharing
Centralized command
7/27/2019 Long Term Evolution Deployment - What Telcos Need to Consider Before Starting Their 100% Data Journey
26/35
Network Sharing strategies, a cost savingopportunity
26
A clear strategy and a detailed operating model have to be
defined to address shared infrastructure requirements.
Site Sharing
1
Site +AccessSharing
2
Full RANSharing
3
Sharing solutions
Only sites are shared.Partners maintain
separate RANs andseparate access andbackhaul
Sites and access areshared (potentiallyextending intobackhaul)
Partners maintainseparate RANs
RAN, sites and accessare all shared
Network analyticsLTE Planning
Enablers
tool center
Network sharing
*Site related OPEX basing on 5 years period / no site consolidation/transition/transformationcosts
SeparateRAN
networks
Active RANsharing
100%
0%
Network CAPEX/OPEX*
40%Savings of up to
Nw Sharingimplemented
by MS Partner
.additional
10-15%OPEX savings
30%
Typica
lexpenditures
forMNO 30%
100%
0%
Totalexpenditure
NetworkCAPEX &
OPEX
Marketing
Inter-connection
Other costs
7/27/2019 Long Term Evolution Deployment - What Telcos Need to Consider Before Starting Their 100% Data Journey
27/35
27
OSS: from siloed networks towards
service-oriented operations
Agenda
7/27/2019 Long Term Evolution Deployment - What Telcos Need to Consider Before Starting Their 100% Data Journey
28/35
Service-oriented operations, how to correlate networkissues to service quality / impact.
28
Bridging network and Customers, through correlation of
weak and strong signals, and defining service qualityaccountabilities.
BSS
DemographicsInformations
OSS
NetworkTopology
Real time TrafficData Acquisition
Location & Network TopologyData Acquisition
HistoricalTraffic Data
Data Mining
Cluster A: < 20% probability to congestion
Cluster B: 40% - 70% probability to congestion
Cluster C: 20% - 40% probability to congestion
Cluster D: > 70% probability to congestion
CongestionProbability
Congestions can result inrevenues lost - Poor downloadspeed can lead to a poor qualityof experience
Operators will need to
proactively monitor the quality
of running services as
perceived by customers (QoE) -
Rapid detection and
identification of problem on
devices, users and applications
Define a centralized OperationCenter to activate and overseethe continuous improvementcycle, to measure, evaluate andoptimize operations, processes,performance, quality of deliveredservices, and client satisfaction.
7/27/2019 Long Term Evolution Deployment - What Telcos Need to Consider Before Starting Their 100% Data Journey
29/35
Provisioning & Activation, how to enables innovativeand dynamic services management
29
Delivering an end-to-end capable Provisioning chain to
manage hot provisioning of innovative LTE services
PSTN PLMN
NGIN
OSSBSS
OSSBSS
NGUC
Portal
VoIP
Other AS
SDP
Cloud
Services
NGUC
IP-PBX
VoIP
IN
Services
IPTV
VoLTE
RCS
Access
Control
ServiceLayer
Application
PortalIT
IMS
OTTV
Enhancement of Service
Catalogue capability, more
structured and flexible in
order to manage new service
complexity and the increasedactivation dynamics
More structured Orchestrationcapability for the managementof increasingly complexservices and profiles enabledby the new technology (e.g.synchronized configuration of
new nodes like Policy Manager,HSS, )
Enhancement of SDP capabilityto manage increased servicedynamics and high levels ofinteraction with BSS and theneed for a customer self-provisioning capability to be
supported in real time
7/27/2019 Long Term Evolution Deployment - What Telcos Need to Consider Before Starting Their 100% Data Journey
30/35
Decentralizing responsibilities to an intelligentaccess layer
30
Self-Organizing Network capability is crucial to meet the
economics of massive deployment with realistic time-to-market
The massive deployment of
network elements will outstrip
provisioning and activationcapabilities
Individual cells must be able toautomatically setup and configure
Cells should discover and interactwith neighbors adapting theirconfiguration autonomously
(Automatic Neighbor Relationship(ANR), inter-RAT for 2G, 3G andLTE, Automated PCI (Physical CellIdentity) selection
Provide self-optimization and self-healing capabilities to overcome tonetwork changes
Neighbor A: Power xx Frequency yy
Neighbor B: Power zz Frequency yy
Self-Organizing Capabilities
7/27/2019 Long Term Evolution Deployment - What Telcos Need to Consider Before Starting Their 100% Data Journey
31/35
31
Services: Bandwidth-hungryservices on-the-go, challenges and
opportunities.
Agenda
7/27/2019 Long Term Evolution Deployment - What Telcos Need to Consider Before Starting Their 100% Data Journey
32/35
Voice over LTE, moving towards CS pre-retirement
32
LTE architecture does not offer support for Circuit Switched
domain for voice and video calls. Nevertheless Operatorswish to bring voice at LTE launch, to avoid massive OTTadoption
Mechanism to move a subscriber to legacy 2G -3G to obtain circuit switched telephony service,i.e. voice calls, SMS, supplementary services.
Pros Uses 2G/3G, no investments for IMS Re-uses roaming agreements, Good choice for initial stages but not for greenfield
operatorsCons Requires a multistandard device: LTE / 3G / 2G During calls, the UE must stop LTE data connections
to switch to CS domain Operational complexity and configuration (e.g. make
device switch to legacy for incoming calls) Legacy capacity impact, signaling overhead Longer call set-up latency
Official long term solution, supported byvendors, for voice and SMS. Services areprovided in Packet Switched domain.
Pros One packet network for all services IMS single point, with efficiency and less complexity Convergent fixed/mobile services Enhanced voice, video and multimedia services for
new revenues and differentiation from OTTCons IMS deployment costs and time Interoperability of optional features Single number routing and service synchronization
across domains Time to marketRequires OSS/BSS re-integration
CS Fall-Back Voice over IMS
7/27/2019 Long Term Evolution Deployment - What Telcos Need to Consider Before Starting Their 100% Data Journey
33/35
Video streaming, will it be the killer application for LTE?
33
Devices multimedia capabilities are affecting users
behaviors and expectations. Smartphones/ Tablets areeffectively becoming TVs for high-definition (HD) videodriving the growth in demand of mobile video services.
Operators need to be able to manage revenue-
generating premium video services differentlyfrom OTT video services such as YouTube,optimizing the experience of the former andmanaging the cost of delivering the latter.
Traffic redirection to optimal sites Caching and acceleration to speed up delivery of content.
Media optimization, for transcoding sessions to suit the
devices and the network.
Guaranteed service performance to reduce cross-service
churn
Mobile CDNStrategy
7/27/2019 Long Term Evolution Deployment - What Telcos Need to Consider Before Starting Their 100% Data Journey
34/35
Operators vs. Device Vendors, how to address devicemanagement and make users happy?
34
Enhanced remote device management capabilities are
required to guarantee the activation, configuration andmaintenance of the new devices
LTE DEVICES POST-LAUNCH EXPERIENCE
A complete new system, significant impact on e2e
chain (SIM, device, radio, transport, core, IT
systems, process) Inter system mobility complex, requires integrated
network with upgrade of all legacy networks
Significant testing effort, esp. Mobility
- Vodafone LTE Summit 2012
As of April 2012, 347 LTE devices have been
launched, with Smartphones less than 20% of
overall devices - Source: GSA Evolution report
LTE Summit 2012operating systems management
software management
backup and restore
mobile security managementasset management
reporting
7/27/2019 Long Term Evolution Deployment - What Telcos Need to Consider Before Starting Their 100% Data Journey
35/35
Contacts
To learn more on LTE topics,please visit:www accenture com/LTE
Paolo [email protected]
Emanuele [email protected]
Pietro [email protected]
Mattia [email protected]