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StaffFirms that leverage technology attract the best staff, leading to higher profits.
Emerging leaders are more likely than existing leaders to think technology helps
attract talent.3
Fewer CPAs were hired during the economic
downturn, leaving firms in need of experienced staff.
Tech-savvy leaders will attract the 85% of SMB clients who think CPAs
should be proactive with technology.1
Client RetentionKeeping the business you have is crucial to your profitability.
76% of SMB clients think their CPA is not
proactive enough.1
It costs firms
11x more to bring in new clients
rather than keeping existing ones.2
72% have fired their CPA at least in
part for not being proactive enough.1
SOURCES:1 Accounting Today. “‘Reactive’ CPAs Lose Clients, Survey Says.” http://www.accountingtoday.com/news/managing_practice/reactive-cpas-lose-clients-survey-says-70335-1.html2 AICPA. “Will You Be Ready for the Next Boom?.” http://www.cpa2biz.com/Content/media/PRODUCER_CONTENT/Newsletters/Articles_2010/CPA/Sep/ReadyForNextBoom.jsp3 Wolters Kluwer. “CCH Leaders Now and Next Survey: CPA Firms Succeeding in the New Economy.” http://www.cchgroup.com/media/WK/TAA/PDFs/events/CCHTechSurvey_white-paper.pdf
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Technology Important to Emerging Leaders
Emerging Leaders: 82%
Existing Leaders: 58%
Importance of technology in attracting/retaining future firm leaders.3
Technology Important to Growth, Clients and Future LeadersSupport overall growth of the firm
Retain existing clients and recruit new clients
Attract and retain future firm leaders
91%
99%
93%
89%
92%
100%
94%
89%
60%
96%
73%
46%
Overall Pioneer Early Adopter Mainstream/Late
Firms agree on how important of a role technology plays in supporting firm growth and client recruitment and retention.3