How Top Luxury Brands Use Instagram
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5 Top Luxury Brands Winning With Instagram
Of the Interbrand 100 Companies using Instagram, luxury brands are some of the best, and these five are at the top of the list.
How Much Better Are They?
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Driving Engagement: Luxury Brands Do It Right
67% of Interbrand 100 Companies use Instagram, averaging 5,603 likes and comments per photo.
The top 5 luxury brands from the list average over 2X that engagement, seeing 11,566 likes and shares per photo.
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Sharing the Wealth
Of the 330 photos these five luxury brands posted to Instagram over the last 60 days, 100% were shared to Facebook.
Those 330 photos saw twice the average Facebook engagement of the Interbrand benchmark.
What Are They Doing Differently?
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High Quality Photos
By using images from advertising and catalog collateral, these top luxury brands keep editing within Instagram to a minimum.
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Unfiltered: Painting a Clear Picture
Only 19% of the photos posted by top luxury brands are filtered, compared to the 40% benchmark by all top brands.
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Unfiltered: Painting a Clear Picture
Of the photos that have used filters, top luxury brands use the “Lo-fi” filter twice as often as any other.
INSTAGRAM: The Top 5 Luxury Brands By The Numbers
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No. 1: Burberry
Audience: 828,274
Total Photos: 807
Total Engagement: 517,853
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No. 2: Gucci
Audience: 603,461
Total Photos: 254
Total Engagement: 682,553
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No. 3: Tiffany & Co.
Audience: 577,077
Total Photos: 359
Total Engagement: 1,652,593
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No. 4: Ralph Lauren
Audience: 226,343
Total Photos: 604
Total Engagement: 922,523
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No. 5: Prada
Audience: 56,593
Total Photos: 72
Total Engagement: 41,345
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