©Copyright 2005, Marvels Consulting, All rights reserved
Marvels Consulting
PR Event Media
…Performing with Passion…
©Copyright 2005, Marvels Consulting, All rights reserved
Marvels Consultancy
● MARVELS is a dynamic and innovative PR & Marketing consulting company based in Shanghai, China
● MARVELS specializes in providing corporate and government clients with high quality professional services in events, PR and media communications
● MARVELS is driven by a passion to support our clients to succeed in its brand communications, and a commitment to offer the best solutions in the industry .
● MARVELS’ management team has deep knowledge and experience in the marketing industry, including MBAs from top business schools and professionals from major event & PR companies.
©Copyright 2005, Marvels Consulting, All rights reserved
Our Services
PRPRPRPR
• Media consulting• Media promotion• Project creative • Arts & Culture
• Media consulting• Media promotion• Project creative • Arts & Culture
EVENTEVENTEVENTEVENT MEDIAMEDIAMEDIAMEDIA
• Event Creative • Meetings• Ceremonies, Celebrations• Brand promotion• Charity, causes• Exhibitions
• Event Creative • Meetings• Ceremonies, Celebrations• Brand promotion• Charity, causes• Exhibitions
• PR ConsultingPR Consulting • SponsorshipSponsorship• Market researchMarket research• Media researchMedia research
• PR ConsultingPR Consulting • SponsorshipSponsorship• Market researchMarket research• Media researchMedia research
©Copyright 2005, Marvels Consulting, All rights reserved
Our Strengths
● Customer-centric: Always putting clients needs and objectives as the measure of everything
● Expertise: Skills & experience in creativity & execution
● Network: Excellent network & relationships with the media & specialist suppliers
©Copyright 2005, Marvels Consulting, All rights reserved
Grass Roots Benefits
Governmentendorsement
Good CorporateCitizenship
Relatively low entry cost
Brand advocacy
Build loyalty
Shape consumerbehavior
Grass rootsGrass rootsSponsorshipSponsorship
eventsevents
Engage with Customer
Cut throughclutter
©Copyright 2005, Marvels Consulting, All rights reserved
PR & Media
Wang Junxia
Media
TV Newspaper &
Magazine
Web-Site
Outdoor Ad.
Radio
RegistrationEvent
DayCharityPress
Conference
©Copyright 2005, Marvels Consulting, All rights reserved
Media Programme: ‘British Adventure’
Category: Sponsor driven TV creationType: Exciting youth culture Client: British Government, Chivas
Regal, Virgin, Mini, de BeersTarget: Optimizer mindsetCities: Shanghai, BeijingDates: May 2004
RESULTS
• Integrated with on-ground fashion and dance music events
• Audience ratings up 2% in Shanghai Channel Young (reach 80m audience)
• Sponsors delivered TVCs, billboards and creative product placement throughout
©Copyright 2005, Marvels Consulting, All rights reserved
Client Social Events: Golf
Category: Event creationType: Corporate golf competitionClient: St RegisTarget: High net worth businessmenCities: BeijingDates: Sep.-Nov, 2004
RESULTSStrong relationships developed with existing St Regis clientsNew clients establishedIncreased brand awarenessBrand linkage reinforced St. Regis’ 5-Star ImageA highly regarded event
©Copyright 2005, Marvels Consulting, All rights reserved
Corporation Ceremony/Party: PDB
Category: Corporation hospitality event for high profile clientsType: Theme cocktail PartyClient: Pudong Development BankTarget: Key clients; New Product
PromotionCities: ShanghaiDates: Dec. 2004
RESULTSCommunication perform for the company and its clients250 corporate and individual guests attended the partyThe theme and related programs won critical acclaimBuilt a model and a information-exchange platform for developing long-term relationship with clients
©Copyright 2005, Marvels Consulting, All rights reserved
Media Conference
• Media conference for a major musical show
• Media management for international business activities and events
• Media releases• On ground management of
conferences and forums• Media invitation and
monitoring
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Opening Ceremony
• New Factory opening ceremony
• Luxury brand shop opening
• Related media and advertising release management
©Copyright 2005, Marvels Consulting, All rights reserved
Promotional Event Dragonair Bonanza at Xin Tian Di
Category: Event ImplementationType: Promotional Event Client: Dragonair Target: Aspiration mindsetCities: ShanghaiDates: 1 Week in August 2005
RESULTS
• Largest ever tactical event for Dragonair in China
• 6,000 entrants who spent more than 150RMB at Xin Tian Di
• 60 lucky-draw tickets to HK return
• Increased traffic to Xin Tian Di
• Massive brand awareness in lead up to October holidays
©Copyright 2005, Marvels Consulting, All rights reserved
Co-operation with SMG (Shanghai Media Group)
Close relationship with Oriental Exhibition Company
Strong support from major and leading media
Media Support Network
©Copyright 2005, Marvels Consulting, All rights reserved
Performing with Passion…
For Creative & Cost Effective Solutions to Promote
your Brand
Contact us
Yaning MaAccount Director
Marvels Consultingwww.marvelschina.com
Tel: 86-21-62496136Mobile: 86-1376 4342 410Email: [email protected]
©Copyright 2005, Marvels Consulting, All rights reserved
THANK YOU